Purpose
Shift thinking from feature delivery to measurable user or business outcomes.
When to Use
- Before building a feature
- During roadmap planning
- While defining success metrics
Steps
- Define the desired user behavior change.
- Select a measurable success metric.
- Establish the current baseline.
- Set a realistic target improvement.
- Define the evaluation timeframe.
Output
Desired Outcome
Success Metric
Baseline
Target
Timeframe
How Success Will Be Measured
References
See worked example for a complete scenario.