copywriting-skill

copywriting-skill

Catalogue stub — full skill: judicael-s/Copywriting-skill

Decision tree

Is the full skill already installed?
- Global: grep -q "^das:" ~/.agents/skills/copywriting-skill/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
- Project: grep -q "^das:" .agents/skills/copywriting-skill/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
- No das: block → full skill installed, invoke and proceed
- das: block present → go to step 2

Detect scope, then install:

[ -e ~/.agents/skills/copywriting-skill ] && echo "global" || echo "project"

Global:

npx skills add judicael-s/copywriting-skill --skill copywriting-skill -g -y

Project:

npx skills add judicael-s/copywriting-skill --skill copywriting-skill -y

Claude Code: send either command as a chat message starting with ! to run it without leaving the conversation.

5 skills available:

Skill	Triggers
`copywriting-skill`	"copywriting", "landing page copy", "web copy", "headline copy"
`seo-copywriting`	"SEO copy", "search-optimized content"
`social-copywriting`	"LinkedIn post", "X post", "social copy"
`french-copywriting`	"French copy", "French landing page"
`tone-of-voice`	"tone of voice", "brand voice guide"

Persuasion-driven copy toolkit grounded in proven frameworks (AIDA, PAS, FAB). Covers the full product marketing stack:

Landing pages — hero copy, value prop, social proof, objection handling, CTA
Feature pages — outcome-first framing, benefit vs. feature discipline
Pricing pages — anchoring, tier naming, CTA per plan
Email sequences — subject lines, preview text, body, single CTA
Headlines — formula library (curiosity, specificity, transformation)
Anti-AI layer — detects and removes AI writing tells before delivery