Overview
To access Ferment Kolektiv's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Ferment brand, visual formatting, visual design, film culture, cultural branding
Brand Guidelines
Colors
Main Colors:
- Brand Pink:
#E00371- Primary accent, headings, CTAs, icons - Deep Black:
#000000- Primary backgrounds, navigation - Dark Charcoal:
#101010- Section backgrounds, cards - Pure White:
#FFFFFF- Main headings, primary text, logos
Secondary Colors:
- Medium Grey:
#717173- Body text, descriptions, secondary information
Typography
- Primary Font: Poppins (with Arial fallback)
- Weights: Light (300), Regular (400), Semi-Bold (600), Bold (700)
- Note: Fonts should be pre-installed in your environment for best results
Brand Pattern
"dla" Prefix Pattern:
- Signature branding element:
<pink>dla</pink> <white>CATEGORY</white> - Examples: "dla KULTURY", "dla BIZNESU", "dla EDUKACJI"
- Pink (#E00371) for "dla", White (#FFFFFF) for category name
- Used in headings, navigation, service differentiation
Features
Smart Font Application
- Applies Poppins font to all text elements
- Automatically assigns appropriate weights:
- Bold (700) for main headings
- Semi-Bold (600) for subheadings
- Regular (400) for body text
- Light (300) for descriptions
- Automatically falls back to Arial if Poppins unavailable
- Preserves readability across all systems
Text Styling
- Large headings (24pt+): Poppins Bold, White
- Subheadings: Poppins Semi-Bold, White or Pink
- Body text: Poppins Regular, Grey or White
- Accent text: Pink for emphasis and CTAs
- Smart color selection based on background (dark vs light)
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Primary shapes and icons use Brand Pink (#E00371)
- Backgrounds alternate between Deep Black and Dark Charcoal
- Buttons and CTAs use Pink with White text
- Maintains visual consistency with dark theme aesthetic
Technical Details
Font Management
- Uses system-installed Poppins font when available
- Provides automatic fallback to Arial
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins fonts in your environment
- Load from Google Fonts:
https://fonts.googleapis.com/css2?family=Poppins:wght@300;400;600;700
Color Application
- Uses RGB color values for precise brand matching:
- Brand Pink:
RGB(224, 3, 113) - Deep Black:
RGB(0, 0, 0) - Dark Charcoal:
RGB(16, 16, 16) - Medium Grey:
RGB(113, 113, 115) - Pure White:
RGB(255, 255, 255)
- Brand Pink:
- Applied via python-pptx's RGBColor class or CSS variables
- Maintains color fidelity across different systems
Design Principles
- Dark Theme First: All designs use dark backgrounds by default
- Pink as Accent: Use sparingly to guide user attention
- High Contrast: Ensure accessibility with white text on dark backgrounds
- Minimalist: Clean, bold typography with generous whitespace
- Cultural: Reflects film and cultural industry aesthetics
Usage Notes
- Pink should be used as an accent color, not overwhelm the design
- Dark backgrounds (#000000 or #101010) are preferred for all sections
- White text for main content, Grey for secondary information
- Apply "dla" pattern for category headings and service differentiators
- Maintain generous spacing and clean layouts