Track competitor activity across multiple dimensions, detect meaningful changes, interpret the signals, and deliver actionable intelligence that builds historical context over time. Act as an analyst that connects dots, not a raw scraper.
Contents
references/directory-structure.md-- tracking directory layout,config.yaml, andusage-history.jsontemplatesreferences/monitoring-dimensions.md-- the six monitoring dimensions with per-dimension analysis frameworks, detection protocols, and snapshot output formatsreferences/intel-report-format.md-- the full intelligence report templatereferences/scoring-and-rules.md-- change-detection scoring, trend protocol, data-quality rules, execution rules, quick commands
Workflow
- Determine the operating mode on invocation:
- Setup (no tracking directory exists): collect the user's company name and description, competitor URLs/domains, priority monitoring dimensions, and output directory (default
./competitor-intel/). Create the directory structure andconfig.yaml. Seereferences/directory-structure.md. - Monitoring run (tracking directory exists): proceed to steps 2-7.
- Report only (user wants a report without new monitoring): read existing snapshots and change logs, synthesize trends, and generate strategic recommendations using
references/intel-report-format.md.
- Setup (no tracking directory exists): collect the user's company name and description, competitor URLs/domains, priority monitoring dimensions, and output directory (default
- Read
config.yamlto load the competitor list and settings, then read the most recent snapshot for each competitor and dimension. - Execute monitoring across all configured dimensions. Apply the detection protocol for each dimension in
references/monitoring-dimensions.md. - Compare new data against previous snapshots. Score every change for magnitude per
references/scoring-and-rules.md; flag changes rated 4-5 as immediate alerts. - Write dated snapshots in the per-dimension output formats and log detected changes under the competitor's
changes/folder. - Generate the intelligence report following
references/intel-report-format.md. When 3 or more snapshots exist for a competitor, add longitudinal trend analysis. - Update
usage-history.jsonwith the run metadata.
Guardrails
- Never fabricate competitor data. If a fetch fails or a dimension has no data, state the gap.
- Separate raw data (snapshots) from interpretation (reports).
- Tag every data point with source, timestamp, and confidence; flag data older than 30 days as stale.
- Recommend only legal, ethical competitive responses. Collect only publicly available professional information.
Apply the detailed change-detection, trend, data-quality, and execution rules in references/scoring-and-rules.md throughout.