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mixpanel

Data & analytics

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Updated 10-16 02:37

About this skill

Troubleshooting

If requests fail, run zero doctor check-connector --env-name MIXPANEL_SERVICE_ACCOUNT_USERNAME or zero doctor check-connector --url "https://mixpanel.com/api/2.0/insights?project_id=$MIXPANEL_PROJECT_ID" --method GET

How to Use

All examples below assume MIXPANEL_SERVICE_ACCOUNT_USERNAME, MIXPANEL_SERVICE_ACCOUNT_SECRET, and MIXPANEL_PROJECT_ID are set.

Authentication: HTTP Basic Auth with the Service Account username as the user and the Service Account secret as the password. Every request must also pass project_id as a query parameter.

Base URLs:

  • Query / Insights / Funnels / JQL: https://mixpanel.com
  • Raw event export: https://data.mixpanel.com
  • Ingestion (track events, set profiles): https://api.mixpanel.com

1. Run Insights Query

Fetch a saved Insights report by bookmark id. Replace <your-bookmark-id> with the actual bookmark (saved report) id:

curl -s -G "https://mixpanel.com/api/2.0/insights" --data-urlencode "project_id=$MIXPANEL_PROJECT_ID" --data-urlencode "bookmark_id=<your-bookmark-id>" -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET"

2. Segmentation Query

Aggregate a single event by a property over a date range:

curl -s -G "https://mixpanel.com/api/2.0/segmentation" --data-urlencode "project_id=$MIXPANEL_PROJECT_ID" --data-urlencode "event=Signed Up" --data-urlencode "from_date=2026-04-01" --data-urlencode "to_date=2026-04-17" --data-urlencode "unit=day" -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET"

3. List Funnels

curl -s -G "https://mixpanel.com/api/2.0/funnels/list" --data-urlencode "project_id=$MIXPANEL_PROJECT_ID" -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET"

4. Query a Funnel

Replace <your-funnel-id> with the id returned by the list call:

curl -s -G "https://mixpanel.com/api/2.0/funnels" --data-urlencode "project_id=$MIXPANEL_PROJECT_ID" --data-urlencode "funnel_id=<your-funnel-id>" --data-urlencode "from_date=2026-04-01" --data-urlencode "to_date=2026-04-17" -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET"

5. Run a JQL Script

JQL (JavaScript Query Language) lets you run arbitrary map/reduce over events and profiles.

Write to /tmp/mixpanel_jql.js:

function main() {
  return Events({
    from_date: '2026-04-01',
    to_date:   '2026-04-17',
    event_selectors: [{ event: 'Signed Up' }]
  }).groupBy(['name'], mixpanel.reducer.count());
}

Then run:

curl -s -G "https://mixpanel.com/api/2.0/jql" --data-urlencode "project_id=$MIXPANEL_PROJECT_ID" --data-urlencode "script@/tmp/mixpanel_jql.js" -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET"

6. Raw Event Export

Stream raw events for a date range as newline-delimited JSON. Use the data.mixpanel.com host for export:

curl -s -G "https://data.mixpanel.com/api/2.0/export" --data-urlencode "project_id=$MIXPANEL_PROJECT_ID" --data-urlencode "from_date=2026-04-17" --data-urlencode "to_date=2026-04-17" -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET"

Add --data-urlencode "event=[\"Signed Up\"]" to filter to specific events.

7. Query User Profiles (Engage)

List or search user profiles. Use POST so large where filters fit:

Write to /tmp/mixpanel_engage.json:

{
  "where": "properties[\"$email\"] == \"jane@example.com\""
}

Then run:

curl -s -X POST "https://mixpanel.com/api/2.0/engage?project_id=$MIXPANEL_PROJECT_ID" -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET" --header "Content-Type: application/x-www-form-urlencoded" --data-urlencode "where@/tmp/mixpanel_engage.json"

8. Track an Event (Ingestion)

Ingestion uses api.mixpanel.com and expects a base64-encoded JSON payload in the data parameter. It uses your project token (embedded inside the payload) rather than Basic auth — but the Service Account credentials still work for the /import endpoint.

Write to /tmp/mixpanel_track.json:

[
  {
    "event": "Signed Up",
    "properties": {
      "token": "<your-project-token>",
      "distinct_id": "user-123",
      "$insert_id": "unique-dedup-key-001",
      "time": 1744944000,
      "source": "web"
    }
  }
]

Then run:

curl -s -X POST "https://api.mixpanel.com/import?project_id=$MIXPANEL_PROJECT_ID&strict=1" -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET" --header "Content-Type: application/json" -d @/tmp/mixpanel_track.json

The /import endpoint (Basic-auth) is preferred over the legacy /track endpoint for server-side ingestion because it supports deduplication via $insert_id and returns structured errors.

9. Update a User Profile ($set)

Write to /tmp/mixpanel_engage_update.json:

[
  {
    "$token": "<your-project-token>",
    "$distinct_id": "user-123",
    "$set": {
      "$email": "jane@example.com",
      "plan": "pro"
    }
  }
]

Then run:

curl -s -X POST "https://api.mixpanel.com/engage?project_id=$MIXPANEL_PROJECT_ID" --header "Content-Type: application/json" -d @/tmp/mixpanel_engage_update.json

10. List Cohorts

curl -s -G "https://mixpanel.com/api/2.0/cohorts/list" --data-urlencode "project_id=$MIXPANEL_PROJECT_ID" -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET"

11. Query Events by Cohort

Replace <your-cohort-id> with the id returned by the list call:

curl -s -X POST "https://mixpanel.com/api/2.0/engage?project_id=$MIXPANEL_PROJECT_ID" -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET" --header "Content-Type: application/x-www-form-urlencoded" --data-urlencode "filter_by_cohort={\"id\":<your-cohort-id>}"

Guidelines

  1. Always include project_id: Every API call requires it as a query parameter — without it, Mixpanel returns an auth error that looks like a credentials problem.
  2. Use Basic auth with Service Accounts: -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET" — not the legacy project API secret.
  3. Date format: Query endpoints use YYYY-MM-DD; raw /export uses the same. Ingestion time field uses UNIX seconds.
  4. Prefer /import over /track for server-side ingestion: supports deduplication via $insert_id and returns structured errors.
  5. Rate limits: Query APIs are limited to 60 queries/hour, 5 concurrent queries per project. Export API has separate limits.
  6. Raw export uses a different host: data.mixpanel.com, not mixpanel.com.

API Reference