Market Overview v2.3.0IMPORTANT — Working Directory: All scripts in this skill MUST be executed with the working directory set to the absolute path of the directory containing this SKILL.md file (the skill root directory). Always
cdinto this directory before running any command. Do NOT use relative paths or shell shortcuts like~in paths, as they may not be resolved by the execution environment.
Category / Market Understanding Step
Before running this skill, if the user provides a broad product category, niche, keyword, market idea, or trend topic, first identify:
- category or niche
- target marketplace, country, or platform
- user's analysis goal
- relevant seed keywords or subcategories
- whether the request is about demand, competition, trend, opportunity, or prioritization
Use this market understanding to choose keywords, filters, regions, comparison scope, and analysis dimensions before executing the script.
What's the market like? Complete market intelligence.
Comprehensive market analysis covering industry overview, competitive landscape, consumer demand, and multi-platform comparison.
Core Question
— What's this market like? — Give me the market overview.
When to Use
- Starting research on a new product category
- Getting a complete picture before deep-diving
- Comparing market conditions across platforms
- Understanding the full competitive landscape
Differs From / Not Applicable
- Use niche-evaluator for go/no-go entry scoring.
- Use market-share-analyzer for concentration and brand dominance.
- Use market-alert for recent changes and anomalies.
- Use this skill for broad first-pass market understanding.
Data Sources
| Source | Endpoint | Data |
|---|---|---|
| Amazon Search | /api/v1/tools/research/amazon/search |
Products, prices, reviews, BSR |
| eBay Search | /api/v1/tools/research/ebay/search |
Cross-platform pricing |
| Walmart Search | /api/v1/tools/research/walmart/search |
Multi-channel comparison |
| Jungle Scout | /api/v1/tools/jungle-scout/keywords/share-of-voice |
Search volume, brand SOV |
| ABA (Amazon Brand Analytics) | /api/v1/tools/research/aba/intelligentQuery |
Search Frequency Rank |
| TikTok Echotik | /api/v1/tools/research/echotik/listProduct |
Social commerce signals |
| Keepa | /api/v1/tools/research/keepa/productSeries |
Historical BSR, price trends |
Analysis Dimensions
| Dimension | Description |
|---|---|
| Industry Overview | Market size, growth trends |
| Competitive Landscape | Brand concentration, top players |
| Consumer Demand | Search patterns, buying behavior |
| Price Analysis | Distribution, sweet spots |
| Multi-Platform | Amazon vs eBay vs Walmart |
| Compliance | Category restrictions, requirements |
⚠️ MANDATORY: Charts & Display Rules
- Generate charts by default for full analytical reports — use
--chartwith an output directory unless the user asks for a quick text-only result or chart data is unavailable. - Send generated charts to the user — when charts are created, share all chart PNGs immediately.
- All chart styling is driven by
ecommerce_chart_helpers.pywhich reads fromchart_style.json(derived fromreferences/display-rules.md). Do NOT hardcode colors in scripts.
Usage
# Full market overview
python3 scripts/market_overview.py '{"keyword": "yoga mat"}'
# Specific platform focus
python3 scripts/market_overview.py '{"keyword": "face wash", "platforms": ["amazon"]}'
# Different market
python3 scripts/market_overview.py '{"keyword": "kombucha", "market": "UK"}'
# With chart output
python3 scripts/market_overview.py '{"keyword": "yoga mat"}' --chart /tmp/output
# With market sizing
python3 scripts/market_overview.py '{"keyword": "yoga mat"}' --market-size
# Export to CSV
python3 scripts/market_overview.py '{"keyword": "yoga mat"}' --csv /tmp/market.csv
Parameters
| Parameter | Type | Default | Description |
|---|---|---|---|
keyword |
string | required | Market keyword |
market |
string | Target marketplace | |
platforms |
array | ["amazon"] | Platforms to analyze |
limit |
int | 50 | Products per platform |
Output Structure
The output will be a structured markdown report, following this format:
Market Overview Analysis Report: [Keyword]
1. Executive Summary
- Analysis Keyword: [keyword]
- Market Overview: [insights.summary]
- Market Health: [insights.market_health]
- Competition Level: [summary.competition_level]
- Estimated Market Size: [summary.estimated_market_size]
- Core Recommendation: [insights.recommendations[0]]
2. Platform Data Comparison
- Key Metrics Across Platforms:
| Platform | Product Count | Average Price | Average Reviews | Average Rating | Monthly Revenue (Est.) |
|---|---|---|---|---|---|
| Amazon | [platforms.amazon.total_products] | [platforms.amazon.avg_price] | [platforms.amazon.avg_reviews] | [platforms.amazon.avg_rating] | [platforms.amazon.total_monthly_revenue] |
| eBay | [platforms.ebay.total_products] | [platforms.ebay.avg_price] | - | - | - |
| Walmart | [platforms.walmart.total_products] | [platforms.walmart.avg_price] | - | - | - |
- Amazon Platform Price Range: Min [platforms.amazon.price_range.min], Max [platforms.amazon.price_range.max], Avg [platforms.amazon.price_range.avg]
3. Brand & Competitive Landscape
- Top 3 Amazon Brands:
| Rank | Brand | Product Count |
|---|---|---|
| 1 | [platforms.amazon.top_brands[0][0]] | [platforms.amazon.top_brands[0][1]] |
| 2 | [platforms.amazon.top_brands[1][0]] | [platforms.amazon.top_brands[1][1]] |
| 3 | [platforms.amazon.top_brands[2][0]] | [platforms.amazon.top_brands[2][1]] |
- Market Concentration (ABA): [enhanced_data.aba.market_concentration]
- Top Clicked ASINs (ABA): [enhanced_data.aba.top_asins]
4. Consumer Demand Analysis
- Amazon Brand Analytics (ABA) Overview:
| Metric | Value |
|---|---|
| Search Frequency Rank (SFR) | [enhanced_data.aba.search_frequency_rank] |
| Volume Tier | [enhanced_data.aba.volume_tier] |
- Cross-Platform Sales & Demand:
| Platform | Units Sold / Product Count | Demand Level | Price Comparison (vs Amazon) | Opportunity Assessment |
|---|---|---|---|---|
| eBay | [enhanced_data.ebay_sold.sold_count] | [enhanced_data.ebay_sold.demand_level] | eBay Avg: [enhanced_data.ebay_sold.price_comparison.ebay_avg] | - |
| TikTok | [enhanced_data.tiktok.product_count] | - | - | [enhanced_data.tiktok.opportunity] (GMV: [enhanced_data.tiktok.estimated_gmv]) |
5. Market Sizing Estimation (If available)
(Displayed only if market_sizing data is present)
| Type | Total Amount | E-commerce Portion (if applicable) |
|---|---|---|
| TAM (Total Addressable Market) | [market_sizing.tam.total_retail] | [market_sizing.tam.ecommerce] |
| SAM (Serviceable Addressable Market) | [market_sizing.sam.amazon] (Amazon) | - |
| SOM (Serviceable Obtainable Market - Estimate) | [market_sizing.som.conservative_1pct] (Conservative 1% Share) | [market_sizing.som.aggressive_3pct] (Aggressive 3% Share) |
6. Overall Insights & Recommendations
- Key Metrics Summary:
| Metric | Value |
|---|---|
| Average Reviews | [insights.key_metrics.avg_reviews] |
| Average Rating | [insights.key_metrics.avg_rating] |
| Average Price | [insights.key_metrics.avg_price] |
| Monthly Revenue | [insights.key_metrics.monthly_revenue] |
- All Recommendations:
- [First recommendation from
insights.recommendations] - [Second recommendation from
insights.recommendations] - ...
- [First recommendation from
7. Attached Visualizations
- Cross-Platform Comparison (cross_platform.png)
- Price Distribution (price_distribution.png)
- Market Share (market_share.png)
- Demand Trend (demand_trend.png)
Charts Generated
| Chart | Description | File |
|---|---|---|
| Cross-Platform Comparison | Price/volume by platform | cross_platform.png |
| Price Distribution | Price segment bar | price_distribution.png |
| Market Share | Top brands pie | market_share.png |
| Demand Trend | Search volume over time | demand_trend.png |
Market Health Indicators
| Indicator | Healthy | Warning |
|---|---|---|
| Growth Trend | Rising/Stable | Declining |
| Concentration | <60% CR4 | >80% CR4 |
| Price Stability | <10% variance | >25% variance |
| New Entrant Success | >20% new in top 50 | <5% new |
Workflow Integration
📈 Discovery Phase
├── trend-discovery → Find trending categories
├── market-overview → Understand the market ← YOU ARE HERE
└── niche-evaluator → Evaluate niche potential
Environment Variables
| Variable | Required | Description |
|---|---|---|
NEXSCOPE_API_KEY |
Yes | NexScope proxy API key |
NEXSCOPE_PROXY_BASE |
Yes | NexScope proxy base URL |
Limitations
- Multi-platform comparison requires all API access
- Revenue estimates are approximations
- Cross-platform data may have timing differences
- Compliance info is general guidance only
- Category cleaner affects sample size
References
references/display-rules.md— Chart styling guidelines