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Skillsecommerce-ozon-market-keyword-search

ecommerce-ozon-market-keyword-search

Marketing & growth

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Updated 10-16 01:36

About this skill

Seerfar Ozon Market Keyword Search

This skill searches Ozon marketplace keywords in the Seerfar analytics database and filters them by rich performance metrics — search volume, 30-day growth, product/seller/competitor counts, average price, monthly sales/revenue, conversion & view concentration, ratings/reviews, and more. Each returned keyword carries a full market profile (market space, return/cancellation rate, top products, Chinese translation), making it the starting point for Ozon keyword selection, blue-ocean term mining, and market-opportunity analysis.

Core Concepts

Unit of data is the keyword, not the SKU: unlike a product search, this endpoint returns marketplace search terms ("hot keywords"), each enriched with market metrics. You discover which search terms are worth targeting on Ozon.

Platform coverage: each keyword record carries a platform field (0 = Ozon, 1 = Wildberries). The dataset is Ozon-centric; Wildberries rows appear where available. There is no input to restrict the platform — filter client-side if needed.

Date semantics: searchDate selects the data month. Pass 2026-04-01 to get March 2026 data; omit it for the last 30 days. Metrics such as searchVolume (monthly search volume) and count30GrowthRate (monthly search growth) are relative to the selected period.

Match mode: matchType controls how the keywords array is matched — 0 exact, 1 fuzzy. Choose the mode that fits your discovery intent when filtering by keyword text.

Parameters

Parameter Type Required Description
page object yes Pagination {page, pageSize, orders[]}. page from 1 (default 1), pageSize default 20. orders[] = {field, direction} with direction DESC/ASC.
keywords array no Keyword list to filter (max 1000); combined with matchType.
matchType integer no Keyword match mode: 0 exact, 1 fuzzy.
searchDate string no Data date yyyy-MM-dd; default last 30 days. 2026-04-01 → March 2026 data.
categories array no Category ID list (max 1000).
searchVolume {min,max} no Monthly search volume range.
searchChange30 {min,max} no 30-day search change range.
monthlySales {min,max} no Monthly sales range.
monthlyRevenue {min,max} no Monthly revenue range.
price {min,max} no Average price range.
productViews {min,max} no Product view range.
products {min,max} no Product count range.
volume {min,max} no Volume range.
marketSpace {min,max} no Market space range.
conversionSharing {min,max} no Conversion concentration range.
reviews {min,max} no Review count range.
ratings {min,max} no Rating range.
sellers {min,max} no Seller count range.
weight {min,max} no Weight range.
uId string no User ID.
memberId string no Member ID (data attribution).

All range filters are {min, max} objects; supply either or both bounds. Only page is required.

Calling the Tool

  • API Endpoint: /seerfar/ozon/marketKeywordSearch (full parameters/responses/error codes in references/api.md)
  • Python Script: python scripts/ozon_market_keyword_search.py '<JSON params>' [--inline]
  • Cost constraint: This tool consumes credits. Within the same session and same parameter combination, it defaults to a single call with a 24-hour local cache. Do not automatically retry with different keywords, pagination, or parameters on failure/empty results. Inform the user of additional credit consumption before continuing retrieval.

Output strategy (script default behavior):

  • Always write the full response to <cwd>/nexscope/<YYYY-MM-DD>/<session>/data/ecommerce-ozon-market-keyword-search-<timestamp>.json (<cwd> is the working directory when the script executes, which in Claude Code is the current project directory; <session> is taken from the SESSION_ID environment variable, automatically grouped by user task; do not write to /tmp; error if the current directory is not writable)
  • Response body <= 8 KB: write to disk then print full JSON to stdout
  • Response body > 8 KB: write to disk then print only a summary to stdout (top-level fields, common counts like total/costToken, length of the largest list field + first 3 samples)
  • Add --inline to force full output to stdout (still writes to disk)

Reading data: Check the summary first to determine if it is sufficient. When specific fields are needed, use jq or ConvertFrom-Json to extract from the saved JSON file as needed, avoiding loading the entire JSON into context.

Authentication & Credits

If you encounter authentication or credit issues:

Error conditions

  • API Key not configured: The NEXSCOPE_API_KEY environment variable is not set.
  • HTTP 401 or 402 status code
  • Insufficient credits/balance: Response message indicates credit balance exhausted, quota exceeded, subscription expired, or recharge required.

Resolution steps

  1. Set the NEXSCOPE_API_KEY environment variable with a valid API key.
  2. If credits are insufficient, visit https://www.nexscope.ai/pricing?co-from=skillNS to top up your balance.
  3. For onboarding and setup guidance, refer to https://www.nexscope.ai/help/skills-external-access?co-from=skillNS

Usage Examples

1. Hottest keywords right now (sort by search volume)

{"page": {"page": 1, "pageSize": 10, "orders": [{"field": "searchVolume", "direction": "DESC"}]}}

2. Blue-ocean terms — high volume, few sellers

{"page": {"page": 1, "pageSize": 20, "orders": [{"field": "searchVolume", "direction": "DESC"}]}, "searchVolume": {"min": 10000}, "sellers": {"max": 50}}

3. Filter by keyword text (fuzzy, Russian)

{"page": {"page": 1, "pageSize": 20}, "keywords": ["телефон"], "matchType": 1}

4. A specific data month with a sales floor

{"page": {"page": 1, "pageSize": 20}, "searchDate": "2026-04-01", "monthlySales": {"min": 1000}}

How to Build Queries

  1. Lead with page.orders: the dataset is large — always sort by the metric you care about (searchVolume DESC for popularity, count30GrowthRate DESC for rising terms, sellers ASC for low competition).
  2. Stack range filters to find opportunities: combine a high searchVolume floor with a low sellers ceiling to surface blue-ocean keywords; add conversionSharing / marketSpace bounds to qualify demand.
  3. Use keywords + matchType to scope a niche: pass seed terms in Russian with matchType: 1 (fuzzy) to enumerate related long-tail terms.
  4. Pick the right searchDate: omit it for current trends (last 30 days); pass an explicit date for month-over-month comparison.

Display Rules

  1. Present data only: show keyword metrics in a clear table without subjective advice.
  2. Lead with keyword columns: query / queryCn (Chinese translation), then searchVolume, count30GrowthRate, productCount, sellers, avgPrice.
  3. Russian keywords: preserve the original query; the queryCn field provides a Chinese translation when available.
  4. Platform tag: when both Ozon and Wildberries rows are present, show platform (0/1) so the user can distinguish them.
  5. Large result sets: when total is large, show the top rows and remind the user they can persist the full response via the large-response pattern below, or page further with page.page.
  6. Error handling: when code is not 200 (or errcode is not 200), explain the reason from msg / errmsg and suggest adjusting filters.

Important Limitations

  • page is required: a payload without page is rejected.
  • No platform selector: the Ozon/Wildberries mix is controlled server-side; filter client-side via the platform field.
  • Category IDs are opaque: categories requires Seerfar category IDs, not human-readable names.
  • Pagination caps: use pageSize and page to page; very large pageSize values may be capped server-side.
  • Nested fields: products[*] (Top Products) and categoryInfos[*] (category path and cross-border availability flag) are structured and decision-useful — see references/api.md for sub-fields. dimension / columns are opaque or partially populated; relevancy / titleDensity / wordCount are usually absent.

User Expression & Scenario Quick Reference

Applicable — Ozon keyword market research:

User Says Scenario
"What are the Ozon hot / trending keywords" Hottest keywords by search volume
"Ozon blue-ocean terms: low competition, high search volume" Blue-ocean term mining (high volume, few sellers)
"Ozon rising keywords / fast-growing terms" Rising keywords (growth sort)
"Long-tail keywords around a Russian seed term" Fuzzy keyword expansion
"Market space / competitor count / seller count for an Ozon keyword" Keyword market profile

Not applicable — Needs beyond keyword market data:

  • A specific SKU's price/sales/stock → use a product-level Seerfar Ozon data source, not this keyword endpoint.
  • A specific seller's catalog → use a seller/shop-level Seerfar Ozon data source.
  • Category-tree browsing → use a category-level Seerfar Ozon data source.
  • Non-Ozon/Wildberries marketplaces → not covered here.

Boundary judgment: if the user wants to discover and rank search terms on Ozon by market metrics, start here. If they already have a SKU / seller / category and want entities under it, route to the corresponding Seerfar Ozon data source.