The skill's task is to help the reader see the value of a product, service, person, or event and understand the next step. The work proceeds from the product and the buyer's desire to the page structure, argumentation, and the deal.
The method is based on the practices of Lyudmila Sarycheva (gladlax.ru) and was assembled together with Nikita Arkhipov (niar42.com).
Step 0. Context
If the project has a file .agents/redpolitika.md — read it first: it contains the project's audience, register, vocabulary, and factual supports. If the file is absent and the user is writing for an ongoing project, suggest creating it with the skill redpolitika.
Find out at minimum:
- what we are selling, presenting, or announcing;
- who the reader is and why this may be important to them;
- what action is needed after reading: buy, submit a request, write, come, respond, request details;
- what facts are already available: price, timelines, offer composition, terms, cases, reviews, limitations, evidence;
- where the text will live: landing page, profile, company page, letter, press release, service card;
- what register is needed: calm business, authorial, expert, warm, short reference.
Take facts only from the user's message, attached materials, or editorial policy. Do not invent prices, figures, reviews, results, clients, experience, guarantees, or timelines. If there is not enough factual material, put clear placeholders or ask questions.
For texts about yourself, the rule is stricter: if there are no facts beyond a role or a general desire to "look professional," do not write a ready-made biography in the author's voice. Provide a placeholder framework, 1–2 neutral templates with square brackets, and a list of questions. Generic statements like "I work with brands," "I help experts," "my strength is" also count as unsubstantiated material until the user provides such data.
Modes
draft— build text from scratch: brief, structure, draft, explanations, and questions.audit— review a finished text: where the reader gets lost, what facts are missing, where promises are unproven, what to rearrange or rewrite.
If the user has not specified a mode, choose based on the task: for a blank page — draft, for a finished text — audit.
Process
- Formulate the offer: whom the product helps, what problem it solves, why it deserves attention now.
- Gather the reader's desire: goal, pain, fear, selection criteria, doubts before the deal.
- Choose a framework:
- promo page or landing page —
references/promostranitsa.md; - arguments, evidence, testimonials, and visual supports —
references/argumentatsiya.md; - text about yourself, profile, response, company page, mission —
references/tekst-o-sebe.md; - press release or media announcement —
references/press-reliz.md.
- promo page or landing page —
- Lay out the page: introduction, presentation, details, deal, or next step.
- Check the argumentation: every important promise must rest on a fact, example, demonstration, condition, or honest limitation.
- Check the ending: the reader understands what the offer includes, how much it costs or where to find the price, and how to proceed.
- Before answering, run the text through basic editing: meaning, structure, tone, sentence, word, rhythm from
redaktura.
Response format in draft mode
Give the result in this structure:
## Бриф
Читатель:
Задача читателя:
Предложение:
Действие после чтения:
Факты:
Ограничения:
## Структура
1. ...
## Черновик
...
## Почему так
- ...
## Что ещё нужно узнать
- ...
If there are few facts, in Черновике leave placeholders like [цена], [срок], [пример результата], [ссылка на кейс] and explicitly list the questions in the last section.
Answer format in audit mode
## Диагноз
...
## Что исправить
1. ...
## Переписанный фрагмент
...
## Вопросы к фактуре
- ...
For long texts, fix the most important places first: the first screen, the offer, the proof, the price or request block, the ending.
Quality criteria
- The text begins with a clear category and benefit for the reader.
- The page has one main audience and one main action.
- Arguments are ordered by importance to the reader.
- Promises are backed by facts, examples, demonstration, conditions, or honest limitations.
- The text has no decorative testimonials, abstract values, or empty boasting.
- The deal is stated clearly: what the offer includes, the terms, the price or how to find it out, the next step.
- The style matches the editorial policy and the platform's task.
Traces of neural networks
Sales copy is the record holder for neurotemplates: “this is not just a product,” “unlock your potential,” triads of benefits, pseudo-depth. On a landing page, separately check the headlines, superheadlines, and first phrases of the screens: remove evaluative announcements like “honest caveat,” “important nuance,” “good news,” “key point,” and keep the content. Count antitheses “not X, but Y” according to the volume scale from ../redaktura/references/neirotekst.md; do not begin a screen or paragraph with an antithesis, and do not use the turn of phrase “this is about…”. Keep factual negations and limitations. Replace evaluations instead of facts (“convenient,” “reliable,” “best on the market”) according to ../redaktura/references/otsenki.md, and expand genre clichés (“team of professionals,” “for every taste and budget”) according to ../redaktura/references/shtampy.md.
Related skills
redaktura— final editing of the finished text.redpolitika— the project's voice, vocabulary, audience, and editorial rules.post— short posts for social networks and channels.statya— articles, longreads, expert materials.ux-copy— interface texts, forms, errors, empty states.