A sales page does the whole sell in one scroll — for offers a short landing page can't close (courses, high-ticket, info products, services). It follows a proven persuasion arc: hook → agitate the problem → present the offer and why it works → prove it → frame the price against the value → reverse the risk → give a real reason to act now → ask. This skill writes that arc — persuasive, never manipulative.
Required Inputs
Ask for these only if they aren't already provided:
- The offer — what's sold, the transformation it delivers, and the price.
- The audience — who it's for, their pain, and what they've already tried.
- The mechanism — why your approach works (the "unique mechanism" is what makes claims believable).
- Proof — testimonials, results, credentials, guarantees.
- Price framing — the price, any bonuses, and the honest comparison (cost of inaction, alternatives).
Output Format
Sales Page: [offer]
Write the copy for each block:
- Hook / headline — the big promise or the visceral problem, in the reader's words. 2 options.
- Problem agitation — make the cost of the status quo vivid and specific (without manufacturing fear).
- The turn — "there's a better way," introducing your unique mechanism (why this works when other things didn't).
- The offer — exactly what they get, as outcomes; deliverables as a clear list.
- Proof — testimonials/results/credentials placed to answer the doubt rising at this point.
- Offer stack & price framing — itemise the value, then reveal the price so it feels small against it; bonuses if any.
- Risk reversal — the guarantee that removes the fear of buying.
- Urgency — a real reason to act now (genuine deadline, cohort close, bonus expiry) — never fake scarcity.
- CTA (repeated) — the same clear ask, restated after proof, after price, and at the end.
- P.S. — restate the core promise + the risk reversal (the most-read line after the headline).
Quality Checks
- Leads with a promise/problem in the reader's language, not the product
- Names a unique mechanism that makes the claims believable
- Price is framed against itemised value, not presented cold
- A genuine risk reversal (guarantee) is included
- Urgency is real, not fabricated scarcity
- The CTA is identical each time it repeats (no decision fatigue)
Anti-Patterns
- Do not use fake scarcity or fake countdowns — it works once and destroys trust; use real deadlines
- Do not over-hype beyond what the proof supports — believable beats biggest
- Do not bury the offer or the price — clarity converts; confusion kills
- Do not agitate into manufactured fear — name real costs, don't invent dread
- Do not switch the ask — one offer, one CTA, repeated
Based On
Direct-response copywriting (PAS / problem-agitate-solve, unique-mechanism, offer-stack, risk reversal) — applied ethically.