A great announcement is short, concrete, and easy to skim — the opposite of a press release. This skill writes a tight announcement built to be shared as an image: a bold headline, a one-line "what & why it matters", a few proof points, and a clear next step. In the playground it exports beautifully via 🖼️ Save as image.
Required Inputs
Ask for these only if they aren't already provided:
- What you're announcing — the launch / milestone / feature / hire / funding / win.
- Why it matters — the benefit or significance to the audience.
- One or two proof points — a number, a name, a before/after, a quote.
- Audience & channel — LinkedIn, X, Slack, email — and the tone (celebratory, matter-of-fact).
- Call to action — what you want people to do next (try it, read more, congratulate the team).
Output Format
Keep it short enough to read in five seconds. Use this structure:
[🎉 emoji] [Punchy headline — the news in one line]
[One sentence: what it is and why it matters.]
- [Proof point 1] — a number or concrete fact
- [Proof point 2] — another
- (optional) [Proof point 3]
👉 [Call to action] — [link or next step]
Then provide:
- 3 alternate headlines — so they can pick the punchiest.
- A one-line caption for the post body (the card is the image; this is the text beside it).
- Channel note — any tweak for the chosen channel (hashtags for X, tag-the-team for LinkedIn, etc.).
Quality Checks
- Headline states the actual news — not "Exciting update!" but the specific thing
- Reads in ~5 seconds; every line earns its place
- At least one concrete proof point (number, name, before/after) — not just adjectives
- One clear call to action
- Tone matches the channel and audience
- Structured to look great as an exported image card (short lines, scannable)
Anti-Patterns
- Do not write a press release — this is a card, not three paragraphs
- Do not bury the news under throat-clearing ("We're thrilled to share that…") — lead with it
- Do not use hollow hype — "game-changing", "revolutionary" with no proof
- Do not cram multiple announcements into one card — one piece of news
- Do not omit the call to action — tell people what to do next
Based On
Social/launch announcement craft (lead with the news, proof over adjectives, one CTA, skimmable for an image card).
Example Trigger Phrases
- "Announce our launch on LinkedIn."
- "Write a post announcing our new hire."
- "We just raised a round: write the announcement."
- "Make a shareable card for this milestone."