Overview
We produce SNS-optimized content for Instagram, Naver Blog, and Kakao Channel (3 Korean channels) + Threads, X, LinkedIn, and YouTube Shorts (4 global channels).
We provide a comprehensive SNS content service that includes brand identity, brand voice guides, content repurposing, and personal branding strategy. It also covers 3 Korean channels and 4 global channels, a channel-by-channel psychological state matrix, and a Meta ads learning period guide.
Trigger Keywords
SNS, Instagram, Instagram Reels, Naver Blog, Kakao Channel, Threads, Threads, X, Twitter, LinkedIn, LinkedIn, YouTube Shorts, YouTube Shorts, content, branding, personal branding, brand voice, global SNS, Korean SNS, content calendar, repurposing, hashtag strategy, short-form
Mode Selection
Mode 1: 3 Korean Channels (Default — for Korean sellers and solo business owners)
- Instagram (Feed, Reels, Stories)
- Naver Blog (C-Rank optimized)
- Kakao Channel
Mode 2: 4 Global Channels (for B2B, SaaS, and overseas marketers)
- Threads (Threads)
- X (구 Twitter)
- LinkedIn (LinkedIn)
- YouTube Shorts (YouTube Shorts)
Mode 3: Integrated (Korean and global 7 channels simultaneously)
Workflow
Step 1: Confirm mode, channel, and content type
Select target mode (Korean/global/integrated) → select channel (Instagram, Blog, KakaoTalk, Threads, X, LinkedIn, Shorts) → content type (feed/Reels/Stories/blog/post/short-form) → confirm brand tone and target audience.
Step 2: Write channel-specific optimized content
[Korean] Instagram
- Caption (core message within 150 characters + call to action)
- Hashtags (3-5, 2026 algorithm — large tags have sharply declined in effectiveness)
- Reels (first 3 seconds of hooking + script: Hook → Problem → Solution → CTA)
- Activity peak: weekdays 19:00-24:00, Thursday 22:00 (most DMs)
- Key 2026 changes: stronger private social (DM and share signals 5-10x), Reels extended to 20 minutes, interest-based algorithm
[Korean] Naver Blog (C-Rank optimized)
- Title (include core keyword, within 25 characters)
- Introduction-body-conclusion structure (2,000 characters or more)
- Emphasize experience-based content (D.I.A. criteria)
[Korean] Kakao Channel
- Short and clear message (characteristics of KakaoTalk)
- Use emojis and dividers
- CTA button copy
[Global] Threads (Threads)
- Short sentences, encourage conversation
- Meta algorithm — synergy with Instagram
[Global] X (formerly Twitter)
- 1-2 hashtags + trending tags
- Utilize the 280-character limit
- Thread connection possible
[Global] LinkedIn
첫 줄: 스크롤 멈추는 첫 문장 (질문 또는 충격적 통계)
...더 보기 클릭 유도
본문: 3~5개 단락 (각 2~3문장)
- 개인 경험 + 인사이트
- 구체적 수치
결론: 배운 점 1가지
CTA: 의견을 댓글로 남겨주세요 / 공감하시면 리포스트
- Personal branding focus: activate personal accounts of founders and executives
- Combine industry insights + personal experience
- 3-5 hashtags (relevant industry tags)
[Global] YouTube Shorts
- First 3 seconds: key hook phrase (determines retention rate)
- Subtitles required (high silent-viewing rate)
- Series-ize: increase watch time with related Shorts playlists
- Reuse highlight clips from long-form videos
Step 3: Brand Strategy (Optional)
Establish a brand voice guide (tone, keywords, prohibited words), a content calendar (monthly plan by topic), and personal branding (personal positioning + content direction).
For full-scale corporate/product brand strategy, use
moai-marketing:brand-identity, and for personal standalone strategy, usemoai-marketing:personal-branding.
Step 4: Repurposing (Optional)
Perform conversion from blog → Instagram card news → YouTube Shorts → newsletter → LinkedIn post.
Usage Examples
Example 1 (Korea Mode): "Write 5 Instagram feed posts for a skincare brand. Target is working women in their 30s" → Target analysis → Tone setting → 5 topics → Caption + hashtag set
Example 2 (Global Mode): "Create 5 LinkedIn series posts + 5 X threads for a B2B SaaS product" → Target analysis → Pain points → 5 insights → Format conversion per channel
Example 3 (Integrated Repurposing): "Repurpose my YouTube lecture content into Instagram, blog, newsletter, LinkedIn, and X" → Original analysis → Format conversion per channel → Complete optimization for each channel
Hashtag Strategy
| Platform | Recommended Count | Strategy |
|---|---|---|
| 3-5개 | Effect of large tags sharply declining in 2026 | |
| Naver Blog | 5-10개 | Search integration important |
| Kakao | Unnecessary | — |
| Threads | 1-3개 | Trending tags |
| X | 1-2개 | Trending tags only |
| 3-5개 | Industry-specific tags | |
| YouTube Shorts | 3개 | Include keywords in title and description |
Output Format
- Instagram: caption, hashtags, Reels script (JSON)
- Naver Blog: title, body, hashtags
- Kakao Channel: message, emoji, CTA
- Threads: short post, hashtags
- X: tweet/thread, hashtags
- LinkedIn: first line, body paragraph, conclusion, CTA, hashtags (JSON)
- YouTube Shorts: Hook, subtitles, script
- Brand Voice Guide: tone, keywords, prohibited words
- Content calendar: Monthly plan by topic
Precautions
| Situation | Response |
|---|---|
| When there is no brand tone/guide | Recommend a tone based on industry, target, and competitors, then confirm |
| When there are no reference materials | Generate a draft based on industry best practices. Request brand materials be supplemented |
| When there are simultaneous requests for multiple channels | Complete 1-2 core channels first, then expand through repurposing |
| Fact-checking AI-generated content | Figures, statistics, and personal information must be verified against original sources |
| Platform specification changes | Social media platforms frequently change their algorithms and specifications. For the latest information, check each platform's official updates |
Post-processing (required chain)
Instagram captions, blog body text, Kakao messages, LinkedIn posts, Shorts scripts, etc. Text deliverablesmust go through the post-processing chain before publishing. Table deliverables such as hashtag tables and content calendars are not subject to this.
Recommended chain: sns-content → moai-core:ai-slop-reviewer → moai-content:humanize-korean
Related skills
| Skill | When to use |
|---|---|
moai-marketing:campaign-planner |
Overall marketing campaign planning and ad execution strategy |
moai-marketing:seo-audit |
SEO search optimization and keyword analysis |
moai-marketing:email-sequence |
Email sequences and drip campaigns |
moai-marketing:personal-branding |
Personal branding standalone strategy (experts and founders) |
moai-marketing:brand-identity |
Corporate and product brand strategy |
moai-core:ai-slop-reviewer |
Post-chaining (required): AI pattern review of SNS text deliverables |
moai-content:humanize-korean |
Post-chaining (required): Next step after ai-slop-reviewer to remove Korean AI-ness |
moai-content:blog |
Single blog post writing |
moai-content:card-news |
Card news and slides |
moai-content:newsletter |
Email newsletter |
moai-content:copywriting |
General-purpose ad copy, headlines, CTA |
moai-commerce:commerce-channel-message |
E-commerce ads, TalkTalk, push, and email copy |
moai-content:youtube-podcast-planner |
YouTube long-form videos and podcasts |
When not to use this skill
- General-purpose ad copy and headlines:
moai-content:copywritingskill use - E-commerce ads, TalkTalk, push, and email copy:
moai-commerce:commerce-channel-messageuse - YouTube long-form video planning:
moai-content:youtube-podcast-plannerskill use - Overall corporate and product brand strategy:
moai-marketing:brand-identityuse - Card news and slides:
moai-content:card-newsuse
Psychological state matrix by channel
Each channel is a place where people are in a completely different psychological state. Even for the same content, apply a different message and structure per channel.
| Channel | Psychological state | Strong motivation | Message and structure strategy |
|---|---|---|---|
| Instagram and Facebook (Meta) | Passive discovery | Psychological need and identity | Hook, emotional trigger, visual impact. The first 0-3 seconds of video are decisive |
| YouTube | Content consumption | Psychological·Identity | 30-second video structure (hook→empathy→value→CTA) |
| YouTube Shorts / Instagram Reels / TikTok | Fast discovery | Psychological need | Strong hook in 0-3 seconds + complete within 60 seconds |
| Naver Blog | Start of information search (Korea) | Functional need | C-Rank optimization + blog review trust (blogs·reviews before ad spend) |
| Kakao Channel | Super target (90%+ open rate) | Identity·Repurchase | Identity·VIP benefits. New acquisition ❌ Existing customer retention ✅ |
| Threads | Casual conversation | Psychological·Identity | 4-5 consecutive posts, conversational style in 500-character units |
| X (Twitter) | Quick opinions | Identity·News | 280-character headline + thread (threadcrop) |
| Professional identity | Functional+Identity | 1,300-character insight + Hook + CTA, B2B identity | |
| Coupang (reference) | Immediate purchase intent | Functional | moai-commerce:marketplace-coupang-adslinked to |
Meta learning period guide
After activating the ad set, never touch it for 48-72 hours:
- ❌ Budget change → learning reset
- ❌ Target edit → learning reset
- ❌ Pause then resume ad → learning reset
- ❌ Creative replacement → learning reset
Principle: Even with suspicious ROAS, the first 72 hours are the data accumulation phase. Make decisions from day 4.
Caution after iOS
Meta Ads Manager conversion counts may appear 30-50% lower than actual:
- CAPI (Conversions API) installation required
- GA4 cross-validation required
- pixel-only has low reliability after iOS 14.5+