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marketplace-naver

Marketing & growth

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Updated 10-15 21:03

About this skill

Naver Smart Store + Open Market Guide

Overview

This is a guide skill that applies the common/per-channel policies of Naver Smart Store and Korea's four major open markets: 11st, Gmarket, and Auction.

Important: Tmon and WeMakePrice entered rehabilitation proceedings due to the 2024 unsettled payment crisis after the Qoo10 acquisition, and are excluded from the scope of this guide. Trends for follow-up channels such as Interpark Commerce will be reflected when separate channel guides are added.

Trigger Keywords

Smart Store, Naver Smart Store, Naver Shopping, TalkTalk, 11st, Gmarket, Auction, open market, Naver Shopping SEO, Smart Store registration, Naver Pay

Workflow

Step 1: Check Channel

Identify sales channel:

  • Naver Smart Store: Strength in search and exposure, TalkTalk operation essential
  • 11st: Mobile strength, utilize seasonal events such as 11th Day
  • Gmarket / Auction: Same operation (Gmarket, Shinsegae Group · ESM PLUS integrated), integrated registration possible

Step 2: Apply Per-Channel Policies

Detailed guide:

  • Smart Store: references/naver-smartstore.md
  • Open market common: references/openmarket-common.md

Step 3: Search Optimization

Naver Shopping SEO Essentials

  • Product name: within 50 characters, core keywords toward the front
  • Accurate category selection (large search weight)
  • Tags: 10-20
  • Preferred in search with 30+ reviews and 4.5+ rating

Open Market Common

  • 11st: Seasonal keywords such as "11st BEST", "Today Only Discount" are effective
  • Gmarket/Auction: Utilize "Gmarket Exclusive", "Auction Gmarket Integrated"
  • In integrated search: price-order exposure has a large share → check price competitiveness

Step 4: TalkTalk Copy (Smart Store only)

For Smart Store, TalkTalk (chat) response copy is important:

  • Auto-response message: business hours/shipping/return policy
  • FAQ response template
  • Friendly but professional tone (no casual speech, no excessive emoji)

Step 5: Review Management Guide

  • Encourage review writing (100-500 won reward for photo reviews)
  • Respond to 1-2 point reviews within 24 hours
  • Absolutely no review manipulation (Naver is very strict, permanent suspension if caught)

Output Format

{
  "channels": ["naver_smartstore", "11st", "gmarket"],
  "title_optimized": "50자 이내 상품명",
  "category_paths": {
    "naver_smartstore": "디지털/가전 > 음향가전 > 이어폰",
    "11st": "디지털/가전 > 이어폰/헤드폰",
    "gmarket": "디지털/가전 > 이어폰"
  },
  "search_tags": ["태그1", "태그2", "..."],
  "image_specs": {
    "naver_smartstore": "860~1000px 권장",
    "11st": "700~860px",
    "gmarket": "750~900px"
  },
  "talk_talk_template": {
    "greeting": "안녕하세요...",
    "out_of_hours": "영업시간 외 메시지",
    "shipping_inquiry": "...",
    "return_policy": "..."
  },
  "forbidden_phrases_found": [],
  "channel_specific_warnings": []
}

Usage Examples

  • "Please give me a guide for registering vegan cosmetics on Smart Store"
  • "I'm going to register on 11st + Gmarket at the same time, please summarize the differences"
  • "Recommend Naver Shopping search tags — wireless earphones"
  • "Make me a TalkTalk auto-response template"

Related Skills

  • moai-commerce:detail-page-copy — copy generation
  • moai-commerce:detail-page-image — Image Composition
  • moai-commerce:marketplace-coupang — Coupang Comparison
  • moai-marketing:seo-audit — Naver SEO General
  • moai-marketing:campaign-planner — Seasonal Campaign Planning

When Not to Use This Skill

  • Coupang Guide: marketplace-coupang Usage
  • Own Shopping Mall (Cafe24/Shopify): Separate Guide Required
  • Kakao Shopping Talk: moai-marketing Plugin

Precautions

The policies of each channel are updated frequently. This guide is based on general standards; before actual registration, please check the official guide: