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daily-briefing

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Updated 10-15 21:35

About this skill

Daily Briefing

Every morning before work starts, generate a structured briefing that lets you grasp the business situation in 5 minutes. It integrates domestic and international industry news, competitor trends, key metrics, and today's action items into a single report.

Overview

This skill generates structured daily/weekly briefings by customizing briefing items to the user's industry and topics of interest. It includes major industry news, competitor monitoring, regulatory and policy updates, market metrics, and today's action items.

Trigger Keywords

  • Daily briefing, daily report, today's issues, today's news
  • Morning briefing, business trends, market trends, news summary
  • Competitor monitoring, weekly briefing, weekly report

Practical Business Briefing Patterns (Korean Market)

If you cannot grasp the business situation within 5 minutes, the daily briefing is meaningless. Exclude information without implications; include only items that lead to action.

6 Key Patterns

① Matrix of Research Sites for Korean Planners

Category Key Sites Purpose
Domestic Policy and Economy Policy Briefing (korea.kr), KDI Policy and economic trends
Statistics KOSIS National Statistical Portal, Public Data Portal Primary statistical data
Company Information (Listed) DART Disclosures, Naver Finance Financials, business, disclosures
Company Information (Unlisted and Startups) The VC, Forest of Innovation, CRETOP Investment, MAU, average order value
Industry Reports Hankyung Consensus, MK Securities, Samjong KPMG, Samil PwC, LG Business Research Industry analysis
Big Data News BigKinds (54 media outlets) News trend verification
Number of Employees Credits Job (linked to National Pension) Company size
Search Trends Naver DataLab, Google Trends Interest by keyword
Gen Z Trends Careet MZ abbreviations and hot topics
Trade and Exports KOTRA Overseas Market News, Korea International Trade Association K-stat Overseas markets

Korea-Specific Newsletters: Eopty (economy) · Newneek (general) · Contenta (marketing) · Careet (Gen Z) · August (media) · Startup Weekly

② One-line headline + implications structure

Do not copy the original article verbatim. Standard format:

[헤드라인]
- 출처: [매체·발행일]
- 핵심: [3줄 요약]
- 시사점: [우리 비즈니스에 미치는 영향 1~2줄]
- 액션: [오늘 할 일 / 모니터링 / 무관]

If there are no implications, do not include that article in the briefing.

③ Verify trends with BigKinds big data

BigKinds analysis with keywords such as "air purifier" → related terms, trends by period, distribution by media outlet the true weight of the market issue verification. The pattern of N articles, not a single news item, is the real trend. AI can also be used — going beyond simple search to derive insights.

④ Four channels for competitor monitoring (Korean B2B standard)

Channel What to look at What can be inferred
Website·product detail page Changes in text·copy·images·features·policies·promotions "Infer the problem they are currently facing" (e.g., extended discount = weak customer acquisition)
Job postings New business·expansion direction Which job categories are being hired = where they are investing
Press releases Official partnerships·funding·new products Signals of next quarter's roadmap
SNS·blogs·customer reviews Marketing tone·customer response Indirect measurement of NPS·VOC

Once-a-day visit routine: Set your Chrome start page to a competitor's site → naturally make it a routine. Slack bot notifications are also effective.

⑤ Competitor customer service·sales calls (information warfare)

By calling·inquiring while pretending to be a potential customer, discount periods·number of applicants·satisfaction·new product launch timing·lead time and other details can be checked directly. This is the fastest way to collect operational details that cannot be grasped from websites·press releases alone. With a single information-warfare call, you can obtain decisive data such as "average monthly number of applicants·whether this month's campaign is underperforming" and immediately adjust our retargeting·campaigns.

Precautions when calling·inquiring:

  • Do not use the company landline (caller number exposure)
  • Do not use the company email domain (identity is revealed upon registration)
  • Do not use technical terms (the person in charge may sense that you are in the same industry)
  • Even if you know, pretend not to know well, naturally
  • No rudeness — covert information warfare, competitors do the same to us

⑥ Mandatory channels for regulatory·policy monitoring (Korea)

Ministry/Commission Monitoring target
Financial Services Commission Fintech, virtual assets, loans, insurance
Fair Trade Commission B2C·e-commerce·price display·exaggerated advertising
Ministry of SMEs and Startups Startups·small business support programs·R&D
Ministry of Science and ICT IT·SW·AI·telecommunications·digital
Ministry of Food and Drug Safety Food·cosmetics·pharmaceuticals·healthcare·advertising review
Personal Information Protection Commission Personal data processing of all IT services
Ministry of Environment ESG·Resource Circulation·Carbon Neutrality
Policy Briefing (korea.kr) Integrated Search

Regulatory changes can change a business model within days Essential section of the daily briefing.

Daily briefing standard format (readable in 5 minutes)

# [YYYY-MM-DD] 비즈니스 데일리 브리핑

## 헤드라인 3줄
1. [핵심 임팩트 사건]
2. [경쟁·시장 변화]
3. [규제·정책 변화]

## 국내 업계 뉴스
| 제목 | 출처 | 시사점 |

## 글로벌 동향 (TechCrunch·Bloomberg·WSJ)
| 헤드라인 | 시사점 |

## 경쟁사 동향
- A사: ...
- B사: ...

## 규제·정책 업데이트
- ...

## 시장 지표
- 코스피·코스닥·환율·금리·유가

## 오늘의 액션 아이템
1. [구체적 의사결정·검토 사항]
2. ...

Additional sections for weekly and monthly reports

  • Weekly: This week's key inflection points + next week's monitoring points
  • Monthly: Changes in market share·CAC·LTV trends·changes in competitive intensity

Anti-patterns

  • Simple listing of news without implications
  • Full of information without action
  • Dependence on a single outlet (risk of bias)
  • Missing the Korean market by looking only at English-language outlets (or the opposite)
  • Omission of the regulation·policy section → risk of sudden neutralization of the business model

💡 A Korean entrepreneur's daily briefing is domestic policy + global trends + regulatory monitoring + competitors + keyword verification It is meaningful only when all 5 elements are present. If even one element is missing, decision-making information is insufficient.

Workflow

Step 1: Set briefing scope

  • Check target industry and keywords (.moai/config.json의 industry use settings first)
  • Set briefing period (daily/weekly/monthly)
  • Check the list of competitors to monitor

Step 2: Collect and classify information

Collect by structuring into the following sections:

Domestic industry news

  • Naver News, Chosun Ilbo Economy, Korea Economic Daily, Financial News
  • Major outlets by industry (IT: Bloter, ZDNet; startups: VentureSquare)

Global trends

  • Summary of major headlines from WSJ, TechCrunch, Bloomberg
  • Global trends and implications

Competitor monitoring

  • Competitor job postings, press releases, product updates
  • SNS activity, marketing campaigns

Regulatory·policy changes

  • Notices from the Financial Services Commission, Fair Trade Commission, Ministry of SMEs and Startups, Ministry of Science and ICT
  • Policy briefing (korea.kr)

Market indicators

  • KOSPI/KOSDAQ, exchange rate, oil prices, interest rate trends

Step 3: Generate briefing report

Generate a Markdown report in the standard format below:

# [날짜] 데일리 브리핑

## 헤드라인 요약 (3줄 핵심)
1. ...
2. ...
3. ...

## 업계 주요 뉴스
| 제목 | 출처 | 시사점 |

## 경쟁사 동향

## 규제/정책 업데이트

## 시장 지표

## 오늘의 액션 아이템
- [ ] ...

Step 4: User review and save

  • Present the report to the user
  • After reflecting feedback, save to .moai/briefings/YYYYMMDD.md(optional)

Usage examples

Example 1: SaaS industry daily briefing

Input:

업종: SaaS
기간: 오늘
경쟁사: 워크립, 리브

Output:

# 2026년 4월 30일 데일리 브리핑

## 헤드라인 요약 (3줄 핵심)
1. 네이버, HR 테크 SaaS '워크립'에 500억원 추가 투자 발표
2. 정부, 중소기업 AI 도입 지원 확대 (내년부터 30% 세제 혜택)
3. 리브(채용플랫폼), 일본 시장 진출 발표

## 업계 주요 뉴스
| 제목 | 출처 | 시사점 |
|------|------|--------|
| 네이버, 워크립 500억원 추가 투자 | 한국경제 | HR 테크 시장 과열, 경쟁 심화 예상 |
| 정부, 중소기업 AI 도입 세제 혜택 | 정책브리핑 | B2B SaaS 타겟 기업의 구매력 증대 |
| 카카오엔터프라이즈, AI 협업툴 출시 예정 | 전자신문 | 협업툴 시장 신규 진입, 경쟁 확대 |

## 경쟁사 동향
**워크립**
- 대기업 타겟 '워크립 엔터프라이즈' 베타 서비스 시작
- 채용: AI 엔지니어 10명 급증 (연봉 1억원+)

**리브**
- 일본 'Recruit'와 제휴 발표 (일본 시장 진출)
- 리브 오픈 API 개발자 컨퍼런스 예정

## 규제/정책 업데이트
- **개인정보보호법**: AI 학습 데이터 위임 동의 가이드라인 발표 (행안부)
- **플랫폼 사업법**: SaaS 플랫폼은 적용 제외 (금융위)

## 시장 지표
- 코스닥: 875.42 (+0.8%)
- 원/달러 환율: 1,352원 (+0.3%)
- 기준금리: 3.50% (동결)

## 오늘의 액션 아이템
- [ ] 워크립 엔터프라이즈 베타 신청 후 기능 분석
- [ ] 정부 AI 지원 세제 혜택 요건 확인 및 활용 방안 검토
- [ ] 리브 일본 진출 관련 우리 서비스의 동남아 진입 가능성 검토

Example 2: Weekly fintech market trends

Input:

업종: 핀테크
기간: 이번 주
경쟁사: 카카오페이, 토스

Output:

# 2026년 4월 4주 주간 브리핑 (핀테크)

## 헤드라인 요약 (3줄 핵심)
1. 금융위, 마이데이터 사업 3단계 확대 발표 (은행권 반발)
2. 카카오페이, 미국 하와이서 QR 결제 서비스 시작
3. 토스, 청년층 타겟 '토스 체크카드' 출시 (연회비 무료)

## 업계 주요 뉴스
| 제목 | 출처 | 시사점 |
|------|------|--------|
| 금융위, 마이데이터 3단계 확대 | 파이낸셜뉴스 | 데이터 활용 범위 확대, 핀테크 기회 |
| 카카오페이 하와이 QR 결제 | TechCrunch | 글로벌 진출 가속화, 해외 결제 경쟁 |
| 토스 체크카드 출시 | 이데일리 | 카드사 직접 진입, 수익 다변화 |
| 신한은행, 카카오와 제휴 강화 | 머니투데이 | 빅텍-은행 제휴 확대 추세 |

## 경쟁사 동향
**카카오페이**
- 하와이에서 QR 결제 서비스 시작 (첫 미국 진출)
- 카카오페이 인증서 전 국민은행 계좌 연동 가능
- 채용: 글로벌 사업팀 20명 (미국, 일본 전문가)

**토스**
- '토스 체크카드' 출시 (연회비 무료, 청년층 타겟)
- 토스 증권 MT(주문) 거래량 국내 1위 달성
- '토스 3천만 유저' 달성 기념 캠페인

## 규제/정책 업데이트
- **마이데이터 3단계**: 신용정보, 부동산, 보험 데이터 추가 (내년 상반기)
- **전자금융거래법**: 핀테크 사업자 보호 강화 (금융위)
- **가상자산 규제**: 은행권 가상자산 예치 계좌 허용 방안 검토

## 시장 지표
- 코스닥: 875.42 (+1.2% 주간)
- 비트코인: 8,500만원 (+5.3% 주간)
- 기준금리: 3.50% (동결)

## 오늘의 액션 아이템
- [ ] 마이데이터 3단계 확대 내용 분석 및 우리 서비스 반영 방안 검토
- [ ] 카카오페이 글로벌 진출 사례 벤치마킹 (동남아 시장)
- [ ] 토스 체크카드 성능 및 마케팅 전략 분석

Output format

Standard section structure

  1. Headline summary: 3-line key news
  2. Major industry news: Title, source, implications table
  3. Competitor Trends: Key activities, hiring, product updates
  4. Regulatory/Policy Updates: Government ministry announcements, legislation
  5. Market Indicators: KOSPI/KOSDAQ, exchange rates, interest rates
  6. Today's Action Items: Checklist

Custom Settings

.moai/config.jsonAdd the following settings to:

{
  "industry": "SaaS",
  "competitors": ["워크립", "리브"],
  "keywords": ["HR 테크", "협업툴", "AI"],
  "news_sources": ["블로터", "ZDNet", "한국경제"]
}

Precautions

Information Source Reliability

  • Economy/Business: Hankyung(hankyung.com), Maeil Business Newspaper(mk.co.kr), Financial News(fnnews.com)
  • Startups/Tech: Bloter(bloter.net), VentureSquare(venturesquare.net), The Economist
  • Policy/Regulation: Policy Briefing(korea.kr), Ministry of SMEs and Startups official channel
  • Financial Indicators: Naver Finance, KRX Korea Exchange, Bank of Korea ECOS

Briefing Automation Tips

  • .moai/config.json에 industry, competitors, keywords Automate custom briefings when configured
  • When the user requests a "daily morning briefing," compare with the previous briefing and highlight change points
  • TAM·SAM·SOM-based market trend analysis available (linked with the moai-business:market-analyst skill)

TAM·SAM·SOM market size analysis (investor briefing mode)

When a business plan or IR briefing is requested, use the following public data sources:

  • Statistics Korea KOSIS(kosis.kr)
  • Korea International Trade Association K-stat(stat.kita.net)
  • Ministry of SMEs and Startups K-Startup(k-startup.go.kr) statistics

Related Skills

  • moai-business:market-analyst: In-depth market analysis or TAM/SAM/SOM calculation
  • moai-business:investor-relations: Writing investor reports or IR decks
  • moai-business:consulting-brief: Consulting proposals including competitor analysis
  • moai-core:ai-slop-reviewer → moai-content:humanize-korean: After reviewing the generated briefing for AI patterns, naturally refine the Korean expressions (required)