copywriting

Copywriting

Overview

We professionally write marketing copy, headlines, and CTAs. We provide comprehensive copywriting services, including advertising campaign strategy, visual storytelling, avoiding AI copy anti-patterns, and compliance with fair trade and labeling/advertising laws.

Trigger Keywords

copy, copywriting, headline, CTA, ad copy, persuasive copy, marketing copy, advertising campaign, slogan

Practical Copy Patterns (Korean Market)

1. Low-Involvement vs High-Involvement Language Branching

Low involvement (under 10,000 won, immediate decision)	High involvement (100,000 won+, long deliberation time)
5th-grade readability	Rich trust information (certifications, awards, research)
Within 25 characters per sentence	Comparison with other companies OK
Korean-language advantage	Detailed options and scenarios
State 1EA price	"After 1 week / after 1 month" change

2. 13 Price Display Strategies

Price increase notice — "From tomorrow, price increases to ~"
Price breakdown — "980 won per day"
Anchoring — list price → discounted price
Odd pricing — 9,900 won
Red display (discounted price only)
Comparison price — "the price of 2 cups of coffee"
Limited quantity — "12 left"
Limited time — "until midnight today"
Bundle discount (1+1, 2+1)
Subscription discount
Free shipping threshold — "30,000 won+"
Free gift included
First purchase discount (sign-up coupon)

3. 8 Copy Types (Ready to Use)

Type	Example
Immediate benefit appeal	"Start today, change tomorrow"
Empathy/pain	"You know that feeling, right?"
Number impact	"Absorbs in 3 seconds, moisturizes for 24 hours"
Comparative advantage	"Why everyone uses this"
Authority/expert	"Recommended by a 10-year veteran"
Natural/ingredients	"5 natural extracts, 0% synthetic"
Lifestyle	"5 minutes before work"
Season/event	"Before spring flowers bloom"

4. 7 Laws of 3-Second SNS Copywriting

[1] 시선 멈추는 첫 문장 (질문·통계·역설)
[2] 한 메시지 1슬라이드 원칙
[3] 본인 사례·정량 데이터
[4] 짧은 문장 + 줄바꿈 풍부
[5] 이모지 1~2개 (방향성 강조용)
[6] 마지막 CTA 1개만 (선택지 X)
[7] 해시태그 5~10개 (니치 + 인기 조합)

5. Content Fun (Structural Approach + Copy)

긴장 → 완화 → 임팩트
  ↓       ↓       ↓
"왜?"  →  설명  →  "와!"

Humor/wit is a fine line. Safe wit:

Self-deprecation (brand self-mockery)
Parody of current trends (watch for copyright)
Unexpectedness (breaking expectations)
Detail Observation (Empathy)

Workflow

Step 1: Identify the Copy Objective

Copy Type: Headline / CTA / Ad Campaign / Slogan / Storyboard
One Core Value of the Product/Service
Target Reader (Age, Interests, Pain Points)
Channel (Instagram Ads / Search Ads / Banner / Video Subtitles, etc.)

Step 2: Choose a Copy Framework

AIDA (Attention → Interest → Desire → Action):

예: "3초 만에 피부 맑아지는 방법" → "10,000명이 선택한 이유" →
    "지금 바로 경험하세요" → "오늘만 50% 할인"

PAS (Problem → Agitate → Solution):

예: "야근해도 일이 쌓인다면?" → "당신만 뒤처지는 느낌, 맞죠?" →
    "XX 앱으로 3배 빠르게"

FAB (Feature → Advantage → Benefit):

예: "AI 자동 정렬 기능" → "수동 작업 80% 감소" →
    "퇴근을 2시간 앞당기세요"

Step 3: Write Headlines (5 or More Candidates)

Headline Formulas by Type:

Number Type: "Complete It with 3 Things ~"
Question Type: "Are You Still Unaware of ~?"
Secret Type: "The ~ Secret Experts Have Been Hiding"
Benefit Type: "How to ~ Without ~"
Empathy Type: "If You've Been Struggling Because of ~"

Step 4: CTA Optimization

Powerful CTA Formula: [Verb] + [Specific Benefit] + [Urgency]

예:
- "지금 무료로 시작하기 (오늘만)"
- "3초 만에 견적 받기"
- "먼저 써본 1,000명의 후기 보기"

CTAs to Avoid: "Click", "See More", "Check" (Too Vague)

Step 5: Ad Campaign Strategy (Upon Request)

Campaign Objective: Focus on 1 of Awareness / Consideration / Conversion
Message Hierarchy: 1 Core Message + 2-3 Supporting Messages
Creative Direction: Emotional / Informational / Humorous / Social Proof

Step 6: Visual Storytelling (Upon Request)

Storyboard: Scene Composition, Narration, Subtitle Timing
Infographic Concept: Data Visualization Direction, Color Coding
Emotional Narrative: Brand Story, Customer Journey Story

Usage Examples

"Create 5 headlines for a new product launch"
"Write CTA copy to encourage app downloads"
"Create copy for a Kakao ad campaign"
"Create 10 startup brand slogan candidates"
"Plan a storyboard for a 30-second video ad"

Output Format

Headline Candidates (5-10)
CTA Copy (3-5)
Examples by Copy Framework
Ad Campaign Structure (Upon Request)
Visual Storyboard (Upon Request)

Precautions

⚠️ Caution with AI-Generated Content: Use AI-generated copy after fact-checking. For empirical claims such as specific figures ("No. 1 in Korea", "97% satisfaction"), always verify the supporting data.

AI Copy Anti-Patterns (Prohibited):

Anti-Pattern	Alternative
"Innovative Solution"	Specific Mechanism ("Reduce Manual Work by 80% with Automatic Classification")
"Cutting-Edge Technology"	Technology Name + Effect ("Real-Time Translation Powered by GPT-4o")
"Best in the Industry"	Basis for Comparison ("No. 1 in G2 Review Category")
"Fast" (Without Numbers)	Quantify ("3x Compared with Before")
"All Users Are Satisfied"	Actual Figures ("4.8/5.0 Average, 2,340 Reviews")

Fair Trade Act/Act on Labeling and Advertising prohibited expressions:

False labeling: Claims of performance/effects different from reality (fine up to 50 million won)
Exaggerated advertising: Use of "best," "largest," "only" without objective basis
Comparative advertising: Directly naming and disparaging competitors (violation of the Unfair Competition Prevention Act)
Deceptive advertising: Concealment of important information (failure to disclose side effects, limiting conditions)
Testimonial endorsement: Fake reviews, failure to disclose paid endorsements

Advertising review issues: Advertising copy in the medical, health, and financial sectors is subject to legal review standards. Before submission, check the relevant laws and regulations (Act on Labeling and Advertising, Medical Service Act, etc.).

A/B testing required: Among AI-generated copy candidates, the optimal option can only be confirmed through actual advertising tests. Test at least 2-3 candidates simultaneously.

Related skills

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moai-content:card-news — Instagram card news production
moai-content:newsletter — Email newsletter planning
moai-core:ai-slop-reviewer — AI-generated text pattern review