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content-editorial-calendar

Office & productivity

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Updated 10-15 21:33

About this skill

Content Publishing Calendar (Content Calendar)

Overview

This is a skill that helps marketing, social, and content teams establish systematic editorial plans and publishing schedules to maintain consistent audience communication across all channels.

Supported areas:

  • Content strategy (content pillars, campaign themes, success metrics)
  • Editorial calendar (monthly/weekly/quarterly publishing schedules)
  • Per-channel posting frequency (blog, social, email, video, podcast)
  • Campaign and seasonal content planning
  • Cross-platform distribution coordination

Trigger keywords

content calendar, publishing schedule, posting frequency, editorial calendar, content plan, content schedule, campaign calendar

Workflow

Step 1: Gather context

  1. Define content goals: Clarify what the content should achieve (awareness, education, lead generation, retention, advocacy)
  2. Audience research: Record demographics, pain points, information sources, and preferred content formats
  3. Competitor content monitoring: Review competitor strategies, gaps, and differentiation opportunities
  4. Identify available resources: List content production capabilities (in-house team, freelancers, agencies)
  5. Platform analysis: Record channels where the target audience is active, algorithm preferences, and engagement patterns

Step 2: Develop strategy and calendar

Define content pillars

  • Establish 3-5 core content themes (education, inspiration, product, community, entertainment)
  • Ensure all content reinforces core brand messaging and value proposition

Develop editorial calendar

  • Map a 3-6 month advance content distribution calendar with key dates, holidays, and campaign milestones
  • Specify the publishing channel and time for each piece of content
  • Group related content by topic (batching) and set order for cumulative impact
  • Maintain buffer content for seasonal/trend topics and rapid-response opportunities

Examples of per-channel posting frequency

유튜브: 주 1~2회 (알고리즘 안정화)
블로그: 주 2회 (SEO 타겟 — 트렌드 큐레이션 + How-to)
SNS: 주 3~5회 (영상 클립, 인사이트, 커뮤니티 참여)
이메일: 주 1회 또는 격주 (뉴스레터)
팟캐스트: 격주 또는 월 2회

Step 3: Review and distribute

  1. Stakeholder alignment: Share the calendar with leadership, product, and customer success teams
  2. Resource validation: Confirm team capacity can deliver the planned volume, adjust scope if needed
  3. Contingency planning: Establish backup content options for trending topics and rapid response
  4. Promotion coordination: Align publishing schedules with content promotion (paid, email, social sharing)
  5. Set up monitoring: Establish processes for performance tracking, optimization, and calendar updates

Detailed expert role, workflow, error handling: references/content-calendar.md

Usage examples

  • "Create a 3-month content calendar"
  • "Create a publishing schedule of YouTube once a week + blog twice a week"
  • "Design a content schedule for a product launch campaign"
  • "Set posting frequency by channel"

Output format

Monthly content calendar

## [X월] 콘텐츠 캘린더

| 요일 | 플랫폼 | 콘텐츠 유형 | 주제 | 담당자 | 상태 |
|------|--------|-----------|------|--------|------|
| 월 | 블로그 | 트렌드 큐레이션 | [주제] | [담당] | [ ] |
| 화 | 블로그 | How-to 가이드 | [주제] | [담당] | [ ] |
| 목 | 유튜브 | 영상 업로드 | [주제] | [담당] | [ ] |
| 금 | SNS | 영상 클립 | [주제] | [담당] | [ ] |

월말: 다음 달 캘린더 계획 + 성과 분석

Content strategy framework

## 콘텐츠 전략
- 콘텐츠 목표: [인식/교육/리드/유지]
- 콘텐츠 필러: [필러 1] / [필러 2] / [필러 3]
- 성공 지표: [참여율/도달률/전환율 목표]
- 캠페인 테마: [분기별 캠페인]

Precautions

  • Platform algorithm changes: The recommended publishing frequency and algorithms for each platform change frequently. Check the latest information on each platform's official Creator channel.
  • Overplanning resources: A publishing frequency that exceeds your team's capacity leads to a decline in content quality. Start with a sustainable frequency and gradually expand.
  • Tables vs. prose: Calendar tables are data, so use them as is, but use strategy and campaign description sentences after AI slop review.

Related skills

  • marketing-youtube-podcast-planner — YouTube and podcast episode planning
  • moai-marketer:content-sns-content — Social media content
  • content-blog — Blog posting
  • content-newsletter — Email newsletter
  • moai-coworker:ai-slop-reviewer — Text output AI pattern review (1st pass)
  • moai-writer:korean-humanize — Korean naturalness correction (2nd pass)

When not to use this skill

  • YouTube video and podcast episode planning: marketing-youtube-podcast-planner use skill
  • SNS text posting itself: moai-marketer:content-sns-content use skill
  • Blog body writing: content-blog use skill
  • Ad copy: content-copywriting use skill