content-calendar

Content Publishing Calendar (Content Calendar)

Overview

This is a skill that helps marketing, social, and content teams establish a systematic editorial plan and publishing schedule to maintain consistent audience communication across all channels.

Supported areas:

• Content strategy (content pillars, campaign themes, success metrics)
• Editorial calendar (monthly/weekly/quarterly publishing schedule)
• Posting frequency by channel (blog, social, email, video, podcast)
• Campaign and seasonal content planning
• Cross-platform distribution coordination

Trigger keywords

content calendar, publishing schedule, posting frequency, editorial calendar, content plan, content schedule, campaign calendar

Workflow

Step 1: Gather context

1. Define content goals: Clarify what the content should achieve (awareness, education, lead generation, retention, advocacy)
2. Audience research: Record demographics, pain points, information sources, and preferred content formats
3. Competitor content monitoring: Review competitor strategies, gaps, and differentiation opportunities
4. Identify available resources: List content production capabilities (in-house team, freelancers, agencies)
5. Platform analysis: Record channels where the target audience is active, algorithm preferences, and engagement patterns

Step 2: Develop strategy and calendar

Define content pillars

• Establish 3-5 core content themes (education, inspiration, product, community, entertainment)
• Ensure all content reinforces the core brand message and value proposition

Develop editorial calendar

• Map a content distribution calendar 3-6 months ahead, including key dates, holidays, and campaign milestones
• Specify the publishing channel and time for each piece of content
• Group related content by topic (batching) and set an order for cumulative impact
• Keep buffer content for seasonal/trend topics and rapid-response opportunities

Examples of posting frequency by channel

유튜브: 주 1~2회 (알고리즘 안정화)
블로그: 주 2회 (SEO 타겟 — 트렌드 큐레이션 + How-to)
SNS: 주 3~5회 (영상 클립, 인사이트, 커뮤니티 참여)
이메일: 주 1회 또는 격주 (뉴스레터)
팟캐스트: 격주 또는 월 2회

Step 3: Review and distribute

1. Stakeholder alignment: Share the calendar with leadership, product, and customer success teams
2. Resource validation: Confirm whether team capacity can deliver the planned volume, and adjust scope if needed
3. Contingency plan: Establish backup content options for trending topics and rapid response
4. Promotion coordination: Align the publishing schedule with content promotion (paid, email, social sharing)
5. Set up monitoring: Establish processes for performance tracking, optimization, and calendar updates

Detailed Expert Role·Workflow·Error Handling: references/content-calendar.md

Usage Examples

• "Create a 3-month content calendar"
• "Create a publishing schedule for YouTube once a week + blog twice a week"
• "Design a content schedule for a product launch campaign"
• "Set the posting frequency for each channel"

Output Format

Monthly Content Calendar

## [X월] 콘텐츠 캘린더

| 요일 | 플랫폼 | 콘텐츠 유형 | 주제 | 담당자 | 상태 |
|------|--------|-----------|------|--------|------|
| 월 | 블로그 | 트렌드 큐레이션 | [주제] | [담당] | [ ] |
| 화 | 블로그 | How-to 가이드 | [주제] | [담당] | [ ] |
| 목 | 유튜브 | 영상 업로드 | [주제] | [담당] | [ ] |
| 금 | SNS | 영상 클립 | [주제] | [담당] | [ ] |

월말: 다음 달 캘린더 계획 + 성과 분석

Content Strategy Framework

## 콘텐츠 전략
- 콘텐츠 목표: [인식/교육/리드/유지]
- 콘텐츠 필러: [필러 1] / [필러 2] / [필러 3]
- 성공 지표: [참여율/도달률/전환율 목표]
- 캠페인 테마: [분기별 캠페인]

Precautions

• Platform Algorithm Changes: The recommended posting frequency and algorithms for each platform change frequently. Check the latest information on each platform's official Creator channel.
• Resource Overplanning: A publishing frequency beyond your team's capacity leads to lower content quality. Start with a sustainable frequency and gradually expand.
• Tables vs. Prose: Since the calendar table is data, use it as is, but use AI slop review before using strategy and campaign description sentences.

Related Skills

• youtube-podcast-planner — YouTube·Podcast Episode Planning
• moai-marketing:sns-content — Social Media Content
• blog — Blog Posting
• newsletter — Email Newsletter
• moai-core:ai-slop-reviewer — Text Deliverable AI Pattern Review (1st pass)
• moai-content:humanize-korean — Korean Naturalness Correction (2nd pass)

When Not to Use This Skill

• YouTube Video·Podcast Episode Planning: youtube-podcast-planner Use Skill
• SNS Text Posting Itself: moai-marketing:sns-content Use Skill
• Writing Blog Body Text: blog Use Skill
• Advertising Copy: copywriting Use Skill