consult-startup

Startup Launchpad

This is a comprehensive startup planning skill. From the idea stage through business plans, business model canvases, pitch deck structures, financial models, and execution roadmaps, it generates all planning documents needed for startup success step by step.

Overview

This skill supports the entire process from startup preparation to investment attraction through a systematic 6-step workflow. It comprehensively covers market analysis, BM design, pitch deck structuring, financial modeling, and execution roadmaps, and the deliverables from each step are linked to follow-up tasks (pitch deck PPT conversion, AI slop post-processing).

Trigger Keywords

startup, founding, business plan, startup
business model, pitch deck, BM canvas
business feasibility, execution roadmap, financial model
market analysis, investor pitch, initial capital
startup idea validation, business plan

Real-World Business Plan Patterns (Korean 2026 Startups)

The 2026 Korean startup environment is winner-takes-all. The total number of investments is decreasing, but large rounds of 10 billion+ KRW have increased, and 75% of them are concentrated in the government's 6 strategic industries. A business plan is not just a simple company introduction, but differentiation in the AI era + global expansion + clear unit economics a document that proves.

7 Condensed Patterns

① Revenue models fall within 6 categories

Product sales / membership fees·usage fees (subscription) / licensing / brokerage commissions / rental fees·lease fees / advertising. Corporate revenue models rarely fall outside these six. For hybrid models (e.g., subscription + brokerage commission), specify the proportion and priority. 2026 addition: AI usage-based pricing is a SaaS + subscription variant.

If you cannot clearly define from the start which category it belongs to, the BM canvas is also meaningless.

② Freemium·Downloads = The trap of no revenue

"Basic free + premium paid" generates almost no meaningful revenue in Korea (many cherry pickers). Businesses whose cost structure is directly proportional to user growth (streaming, AI inference, etc.) are even more dangerous — revenue < costs leads to rapid cash burn.

❌ Vanity Metrics	✅ Real Metrics
Number of downloads	CAC (Customer Acquisition Cost)
Cumulative subscribers	LTV (Customer Lifetime Value)
MAU·DAU (free users after signup)	Retention·Churn
Page views	Unit Economics
Revenue (ignoring cost of goods)	Cumulative profit (LTV × repurchases)

LTV:CAC minimum 3:1 retention is the SaaS baseline.

③ BM Canvas: Don't fill it out alone in a workshop

Fill the blank canvas together with co-founders and key employees. Even if you've worked in the same space for a long time, while filling in the 9 blocks, each person was drawing a different picturethis was revealed → confirm a single direction through discussion.

9 blocks: Value Proposition / Customer Segments / Channels / Customer Relationships / Revenue Streams / Key Resources / Key Activities / Key Partners / Cost Structure.

④ Branch the business plan by TPO

Even for the same company, the details differ depending on the 5 purposes:

Purpose	Key Emphasis
Investment Attraction (IR Deck)	Growth potential, profitability, competitiveness, sustainability (data and facts)
Company Introduction	Vision, history, team, core services
Technology Evaluation	Technical specifications, patents, R&D roadmap
Bid Proposal	RFP compliance, delivery schedule, references
Partnership Proposal	Mutual value, synergy, integration scenarios
Government Support Programs	Compliance with public offering evaluation criteria and screening items

If you don't decide where to use it from the start, it will be mediocre in every slot.

⑤ Emphasis points by stage (series mismatch = immediate rejection)

Stage	Key Emphasis
Pre-startup·Seed	Market potential, founder and team excellence, MVP validation
Pre-A·A	NSM + unit economics + global expansion roadmap
B+	Profitability, revenue, operating profit, IPO and M&A potential

Top reasons for rejection in Korea at the 2026 Seed-A stage:

Insufficient answer to "why now + why us"
Lack of a global expansion roadmap
Insufficient proof of NSM and LTV:CAC
Lack of differentiation in the AI era (simple feature-addition type)
Unclear mapping to the 6 major strategic industries

⑥ Use of investment funds = the beginning of trust

If you write it roughly as "labor costs + marketing costs," it looks like throwing money off the rooftop. If the marketing share is large, proven marketing efficiency data so far(CAC, ROAS, conversion rate by channel) should also be presented → transform it into confidence that "validation is done, now it's execution only."

Equity dilution guide: generally, relative to company valuation, 10-20% investment. A 1 billion KRW investment = an implicit agreement of a 5-10 billion KRW company valuation.

⑦ "No competitors" = a sign of insufficient market research

The absence of competitors is not an attraction but a risk signal. Having appropriate competitors means the market size is appropriate. Put strong competitors front and center and clearly state their structural limitations(cost structure, tech stack, operating model, customer reach channels) + present a design that neutralizes them. Including analysis of overseas competitors and global leaders, not just domestic ones, increases credibility.

10 standard items for a 2026 Korean business plan

Product·Service (PainPoint + Value + one-line copy)
Market and Competition (Domestic·Overseas, Why We Will Win)
AI-Native Differentiation (2024+ Essential Addition)
Business Model (Diagram·Mapping to 6 Categories)
Opportunities and Risks (Large Corporation Entry·Policy Change Scenarios)
Marketing (CAC·LTV·ROAS + 1st Party Data Strategy)
Global Expansion Roadmap (2026 Series A Essential)
Execution Schedule (Monthly Milestones·Roadmap)
Financial Plan (3-Year Projected Revenue·Costs, BEP Timing)
Founding Team (R&R, Equity Structure, Key Member Careers)

2026 Korean Startup Trends

Focus on 6 Major Strategic Industries: AI·Bio·Content·Defense·Energy·Advanced Manufacturing
Rise of Physical AI: Capital Inflow into Robotics·Autonomous Driving·Drones
Reshaping of the AI Training Data Market: Emergence of Latecomers Based on Domain Expert Networks
Complex Investment Structures: VC + CVC + Policy Finance + Bank Direct Investment
Global-First Design: English Materials·Overseas Customer Response from Day 1

💡 4 Key Elements for Passing IR as a 2026 Korean Early-Stage Startup: (1) Specify One of the 6 Revenue Model Categories (2) Differentiation in the AI Era (3) Global Expansion Roadmap (4) Marketing Efficiency Validation Data. If a business plan has these four, it passes 80%+ of Series A evaluations.

Workflow

Step 1: Idea Validation

Comprehensively validate the marketability, feasibility, and differentiation potential of the startup idea. Perform initial diagnosis of Problem-Solution Fit and Product-Market Fit.

Output Items:

Problem Definition (Clarity, Urgency, Universality of the Problem to Be Solved)
Solution Value Proposition (Unique Value Proposition, Differentiation Points)
Target Customer Definition (Early Adopter Profile, TAM/SAM/SOM)
Competitive Landscape Analysis (Direct Competitors, Indirect Competitors, Substitutes)
Feasibility Diagnosis (Technical Feasibility, Resource Requirements, Risk Factors)

Step 2: Market Analysis

In-depth analysis of the size, growth potential, and structure of the target market, and establishment of an entry strategy. Conduct comprehensive market research including industry trends, regulatory environment, and customer journey.

Output Items:

Market Size Estimation (TAM, SAM, SOM)
Market Growth Analysis (CAGR, Growth Drivers, Macro Factors)
Customer Segmentation (Demographic, Psychographic, Behavioral)
Customer Journey Mapping (Awareness → Consideration → Purchase → Retention → Advocacy)
Entry Barrier Analysis (Regulation, Capital, Technology, Network Effects)
Market Risks (Intensified Competition, Regulatory Changes, Technological Changes)

Step 3: Business Model Design

Systematically design the 9 building blocks of the Business Model Canvas (BM Canvas). Define revenue model, cost structure, key partners, key resources, key activities, value propositions, customer relationships, channels, and customer segments.

Output items:

Value Propositions
Customer Segments
Channels
Customer Relationships
Revenue Streams
Key Resources
Key Activities
Key Partners
Cost Structure

Step 4: Pitch Deck Structuring

Design a 10-15 slide pitch deck structure for investor pitches. Logically arrange the problem, solution, market, business model, traction, team, financials, and ask.

Output items:

Pitch deck slide structure (10-15 slides)
1. Title Slide (startup name, tagline, vision)
2. Problem (problem to solve, current situation)
3. Solution (proposed solution, key features)
4. Market (TAM/SAM/SOM, market opportunity)
5. Business Model (revenue model, value chain)
6. Traction (current performance, key metrics)
7. Competition (competitive landscape, differentiation)
8. Team (founding team introduction, capabilities, experience)
9. Financials (financial projections, 3-year projected profit and loss)
10. The Ask (investment amount requested, use plan, timeline)
11. Vision (future roadmap, long-term goals)
12. Contact (contact information)

Step 5: Financial Modeling

Generate a financial model including 3-year financial projections. Estimate the key items of the income statement (P&L), cash flow statement (Cash Flow), and balance sheet (Balance Sheet).

Output items:

3-year income statement projection (revenue, cost of goods sold, operating profit, net income)
Cash flow statement projection (operating activities, investing activities, financing activities cash flows)
Key financial metrics (Gross Margin, EBITDA, Net Profit Margin, Burn Rate, Runway)
Initial capital requirements (development costs, labor costs, marketing costs, operating costs)
Investment amount requested and use plan (development 40%, marketing 30%, team 20%, contingency 10%)
Break-even analysis (timing to reach break-even point)

Step 6: Execution Roadmap

Establish an execution plan from founding to market entry on a quarterly (Q1-Q4) basis. Include goals, key milestones, resource requirements, and risk mitigation plans for each quarter.

Output items:

Q1 (Foundation Phase): team building, idea validation, prototype development
Q2 (Validation Phase): MVP launch, initial customer testing, PMF validation
Q3 (Growth Phase): growth marketing, scale-up, market expansion
Q4 (Scale Phase): investment attraction, organizational expansion, preparation for overseas entry
Milestones, success metrics, risks, and mitigation plans by quarter

Usage examples

Example 1: B2B SaaS startup plan

Input:

아이디어: 중소 제조업체를 위한 AI 기반 생산 최적화 SaaS
타겟 시장: 국내 중소 제조업체 (직원 10-100인, 연 매출 10-100억원)
팀 정보: 창업자 2인 (CEO: 제조업 컨설팅 10년, CTO: AI/ML 8년)
초기 자본: 3억원 (팀 자출 1억원 + 엔젤 투자 2억원)

Output summary:

Idea validation: Problem (difficulty of optimizing production costs for small and medium-sized manufacturers), Solution (AI-based real-time optimization), Target (30,000 domestic small and medium-sized manufacturers)
Market analysis: TAM 3 trillion KRW, SAM 300 billion KRW, SOM 3 billion KRW (initial 1% target)
BM canvas: SaaS subscription model (500,000-2,000,000 KRW per month), direct sales + partner channels
Pitch deck structure: 12 slides, emphasize 3 case studies of small and medium-sized manufacturers
Financial model: Year 1 revenue 200 million KRW, Year 2 1 billion KRW, Year 3 5 billion KRW, break-even at the end of Year 3
Execution roadmap: Q1 prototype, Q2 beta launch (5 companies), Q3 official launch (30 companies), Q4 Series A preparation

Example 2: D2C e-commerce startup plan

Input:

아이디어: 프리미엄 반려동물 유기농 사료 D2C 브랜드
타겟 시장: 반려동물 보유 1인 가구, 연 소득 5천만원 이상
팀 정보: 창업자 3인 (CEO: 이커머스 운영 5년, CMO: 브랜딩 7년, COO: 공급망 6년)
초기 자본: 5억원 (팀 자출 2억원 + VC 시드 투자 3억원)

Output summary:

Idea validation: Problem (additives in existing pet food, uncertain country of origin), Solution (100% organic, transparent country of origin), Target (10 million pet market)
Market analysis: TAM 2 trillion KRW, SAM 200 billion KRW (premium), SOM 4 billion KRW (initial 2%)
BM canvas: D2C direct sales, subscription boxes, offline store entry
Pitch deck structure: 12 slides, emphasize brand storytelling
Financial model: Year 1 revenue 300 million KRW, Year 2 1.5 billion KRW, Year 3 6 billion KRW, break-even at the end of Year 3
Execution roadmap: Q1 brand launch, Q2 own mall opening, Q3 subscription box launch, Q4 offline store entry

Output format

Default section structure

# [스타트업명] 종합 계획서

## 1. 아이디어 검증
### 1.1 문제 정의
### 1.2 솔루션 가치 제안
### 1.3 타겟 고객 정의
### 1.4 경쟁 Landscape 분석
### 1.5 실행 가능성 진단

## 2. 시장 분석
### 2.1 시장 규모 추정 (TAM/SAM/SOM)
### 2.2 시장 성장성 분석
### 2.3 고객 세분화
### 2.4 고객 여정 매핑
### 2.5 진입 장벽 분석
### 2.6 시장 리스크

## 3. 비즈니스 모델 캔버스
### 3.1 9개 빌딩 블록 상세
### 3.2 수익 모델 설계
### 3.3 가격 책정 전략

## 4. 피치덱 구조
### 4.1 슬라이드별 구성 (10-15슬라이드)
### 4.2 각 슬라이드 핵심 메시지
### 4.3 시각화 제안 (차트, 다이어그램)

## 5. 재무 모델
### 5.1 3개년 손익계산서 추정
### 5.2 현금흐름표 추정
### 5.3 주요 재무 지표
### 5.4 초기 자본 요구사항
### 5.5 투자 요청액과 사용 계획
### 5.6 Break-even 분석

## 6. 실행 로드맵
### 6.1 Q1 (Foundation Phase)
### 6.2 Q2 (Validation Phase)
### 6.3 Q3 (Growth Phase)
### 6.4 Q4 (Scale Phase)
### 6.5 각 분기별 Milestone과 성공 지표

Variable slots

Variable	Description	Example
`{startup_name}`	Startup name	AI OPTICS
`{idea}`	Startup idea	AI production optimization SaaS for small and medium-sized manufacturers
`{target_market}`	Target market	Domestic small and medium-sized manufacturers (10-100 employees)
`{team_info}`	Team information	CEO: 10 years in manufacturing consulting, CTO: 8 years in AI/ML
`{initial_capital}`	Initial capital	300 million KRW (100 million KRW founder contribution + 200 million KRW angel)

Precautions

Required input values

If any of the following 4 input values is missing, the quality of the plan will be significantly degraded. Be sure to secure the inputs before proceeding.

Startup idea: Problem to solve, proposed solution, core features/services
Target market: Target customers, market size, industry classification
Team information: Number of founders, background and experience of each founder, current team capabilities
Initial capital: Founder contribution size, investment attraction plan, angel/VC target

Limitations

Financial Data Accuracy: Financial models are estimates and may differ from reality. When actually founding a startup, review by a professional accountant is recommended.
Legal Advice: Investment attraction, equity structure, and legal contracts require lawyer consultation. Use this skill only in the initial planning stage.
Market Data: Market size and growth rate data are estimated based on publicly available information. Separate guidance is provided when actual market research is needed.

AI Slop Post-Processing

The generated comprehensive plan's narrative bodymust be moai-coworker:ai-slop-reviewer → moai-writer:korean-humanize post-processed through the chain. moai-coworker:ai-slop-reviewerAfter removing AI patterns (repetitive expressions, exaggerated tone, abstract sentences) with moai-writer:korean-humanize, the Korean expressions are naturally refined with . For 3-year financial models, profit and loss estimates, etc., table and numerical outputs are not subject to post-processing — moai-officer:doc-xlsx, so route them accordingly.

Post-Processing Checkpoints:

Remove repetitive expressions (prevent overuse of "innovative," "game changer," etc.)
Make abstract sentences concrete ("leads the market" → "goal of 10% market share within 3 years")
Strengthen data-driven descriptions (specify revenue, number of customers, growth rate)
Revise exaggerated tone ("world's best" → "goal of No. 1 in Korea")

Related Skills

Preceding Chaining (recommended to run first)

moai-consultant:consult-market: If in-depth market research is needed before startup planning, run first

Subsequent Chaining (recommended to run in order)

moai-consultant:consult-strategy: If specific strategy formulation is needed based on the generated comprehensive plan
moai-officer:doc-pptx: Convert the generated pitch deck structure into an actual PPT
moai-coworker:ai-slop-reviewer → moai-writer:korean-humanize: Review and revise AI patterns in the generated comprehensive plan, then naturally refine the Korean expressions (required)

Alternative Skills

moai-coworker:collab-sales-playbook: If you already have a product/service and only need a sales strategy
moai-tutor:education-grant-writer: If you need a government R&D project proposal

About this skill

Overview

Trigger Keywords

Real-World Business Plan Patterns (Korean 2026 Startups)

7 Condensed Patterns

10 standard items for a 2026 Korean business plan

2026 Korean Startup Trends

Workflow

Step 1: Idea Validation

Step 2: Market Analysis

Step 3: Business Model Design

Step 4: Pitch Deck Structuring

Step 5: Financial Modeling

Step 6: Execution Roadmap

Usage examples

Example 1: B2B SaaS startup plan

Example 2: D2C e-commerce startup plan

Output format

Default section structure

Variable slots

Precautions

Required input values

Limitations

AI Slop Post-Processing

Related Skills

Preceding Chaining (recommended to run first)

Subsequent Chaining (recommended to run in order)

Alternative Skills