commerce-product-naming

Product Name Auto-Generation (Commerce Product Naming)

Overview

This skill automatically generates 3 e-commerce platform-optimized product names (search-type, CTR-type, brand-type) based on JTBD and product information, and automatically validates whether they pass Smart Store, Coupang, and Naver Shopping length regulations and prohibited word checks.

Keyword Data Sources:

• Keyword monthly search volume — Naver DataLab / Search Ad keyword tool query results
• Related keyword expansion — DataLab related terms or keyword research materials attached by the user
• Bulk research of multiple keywords (search volume, competition, CPC) — keyword tool export file

Data Integration: If a connected keyword/commerce MCP connector is available, query directly; if not, generate the same output using the user's attached query results/export files or Claude's own analysis.

Trigger Keywords

product name, product name generation, keyword product name, SEO product name, Smart Store product name, Coupang product name, Naver Shopping product name, prohibited word check, 25-character limit, search optimization, CTR product name, brand product name, product name candidates, trend keyword product name, DataLab search term conversion, this week's trend hashtags, seasonal trend blog title, rising keyword product name, trend conversion

Workflow

Input Slots

Item	Required	Example
JTBD Result	Recommended	commerce-jtbd-persona --mode jtbd output
Product Information	Required	Product name (tentative), USP, category, material/ingredient
Priority Channel	Required	Smart Store / Coupang / Naver Shopping / Own Mall
Brand Name	Optional	Whether to include brand name

Keyword Research Order

1. 후보 키워드 검색량 확인 (데이터랩·키워드 도구 조회 결과)
   → 후보 키워드 검색량 순위 확인

2. 상위 키워드 연관어 확장
   → 롱테일 키워드 발굴

3. 후보 키워드 일괄 비교
   → 검색량·경쟁도·CPC → 3안 선정 근거 데이터

Product Name Formula

[브랜드명] + [카테고리] + [키워드] + [차별점](선택)
   ↑         ↑           ↑          ↑
  TM       카테고리명    주요 검색어   용량·색상·인증 등
  브랜드     주요 검색어   차별화 요소  고객 니즈 직결
  인지도     포함        강조        충족

Application Example:

Category	Brand	Category	Keyword	Differentiator	Result
Cosmetics	Nature Republic	Aloe	Soothing Gel	Large Capacity	Nature Republic Aloe Soothing Gel Large Capacity
Home Appliances	Samsung Electronics	Refrigerator	Bespoke	4-Door	Samsung Electronics Bespoke Refrigerator 4-Door
Food (Search-Type)	(Pesticide-Free)	100% domestically produced organic oats	Superfood granola cereal	—	[Pesticide-free] 100% domestically produced organic oats superfood granola cereal
Food (CTR type)	(Essential for dieting)	Korean oatmeal granola	Weight management cereal	Breakfast substitute	[Essential for dieting] Korean oatmeal granola weight management cereal breakfast substitute
Food (Brand type)	(HACCP certified)	Direct trade with domestic farms eco-friendly organic oats	Granola	450g	[HACCP certified] Direct trade with domestic farms eco-friendly organic oats granola 450g

Product name 3-option generation logic (mapped categories)

3-option type	Mapped category	Core strategy	Priority target
Search type	Search optimization	Combination of 2-3 keywords with top monthly search volume	Initial exposure for new sellers and new products
CTR형	CTR optimization	Bracket [] markers, hooking modifiers + direct expression of needs	Sufficient exposure, click-through rate needs improvement
Brand type	Brand reinforcement	Emphasize brand name, certification, country of origin	Target loyal customers, encourage repurchase

Platform verification

Platform	Maximum length	Prohibited word category	Verification result
Smart Store	100 characters (recommended within 25 characters)	Lowest price, official, genuine, 1+1 (standalone notation), etc.	PASS/FAIL
Coupang	100 characters (recommended within 25 characters)	Maximum discount, exclusive, free, free shipping (standalone), etc.	PASS/FAIL
Naver Shopping	40자	False, exaggerated, lowest price, etc.	PASS/FAIL

Restrictions (HARD): Recommended within 25 characters including core keywords + must pass prohibited words.

9 types of prohibited keywords — common to all platforms

The following keywords may be restricted or penalized by search engines and platform policies:

Category	Prohibited keyword
Ranking/evaluation nature	Lowest price, No. 1, best, popular product
Inventory/logistics nature	Restocked, same-day delivery, free shipping, special price
Quality conclusiveness	Genuine

Exception: If the above keyword is fact-based certification or measured result, it may be used (e.g., Fair Trade Commission No. 1 price comparison certification, official certified genuine mark attached). However, prohibited if there is no objective supporting evidence.

4 product name precautions

Precaution	Description	Impact
Excessive insertion of search terms	Repetitively inserting the same search term to make it unnatural	Actually has a negative impact on search results
Stealing a competitor's product name	Unauthorized use of a competitor's unique product name or registered trademark	Legal issues (trademark infringement)
Exceeding the length limit	Product names that are too long get cut off on mobile and reduce readability↓	Must comply with each platform's length limit
Exaggerated expressions	"Perfect," "best," etc. that cannot be objectively proven	Lowered consumer trust + violation of advertising review standards

---

Usage examples

"/commerce-product-naming 비건 스킨케어 세럼, JTBD 결과 첨부, 스마트스토어 우선"
→ 검색형: "비건 세럼 수분 진정 50ml 무향 민감성"
   CTR형: "피부과 처방 없이 집에서 진정하는 비건 세럼"
   브랜드형: "클린루트 비건 세럼 히알루론산 나이아신아마이드"
   검증: 스마트스토어 PASS / 쿠팡 PASS / 네이버쇼핑 PASS

"/commerce-product-naming 반려견 관절 간식, 쿠팡 우선"
→ 3안 생성 + 플랫폼 금지어 검증

Output format

{
  "product_base": "{임시 상품명}",
  "channel_priority": "스마트스토어",
  "keyword_data": {
    "top_search_volume": [
      {"keyword": "비건 세럼", "monthly_volume": 45000, "competition": "중"},
      {"keyword": "수분 세럼", "monthly_volume": 89000, "competition": "상"}
    ],
    "long_tail": ["민감성 비건 세럼", "무향 수분 세럼", "성분 깨끗한 세럼"]
  },
  "proposals": [
    {
      "type": "검색형",
      "name": "비건 세럼 수분 진정 50ml 무향 민감성",
      "length": 20,
      "core_keyword": "비건 세럼",
      "rationale": "월 검색량 45,000 상위 키워드 2개 조합",
      "validation": {
        "smartstore": {"result": "PASS", "length_ok": true, "prohibited_words": []},
        "coupang": {"result": "PASS", "length_ok": true, "prohibited_words": []},
        "naver_shopping": {"result": "PASS", "length_ok": true, "prohibited_words": []}
      }
    },
    {
      "type": "CTR형",
      "name": "피부과 없이 집에서 진정 비건 세럼 50ml",
      "length": 21,
      "core_keyword": "진정 세럼",
      "rationale": "후킹 수식어 + 니즈 직접 표현 → CTR 최적화",
      "validation": {
        "smartstore": {"result": "PASS", "length_ok": true, "prohibited_words": []},
        "coupang": {"result": "PASS", "length_ok": true, "prohibited_words": []},
        "naver_shopping": {"result": "PASS", "length_ok": true, "prohibited_words": []}
      }
    },
    {
      "type": "브랜드형",
      "name": "클린루트 비건세럼 히알루론산 나이아신아마이드",
      "length": 24,
      "core_keyword": "비건세럼",
      "rationale": "브랜드 인지도 + 성분 명시 → 충성 고객 타겟",
      "validation": {
        "smartstore": {"result": "PASS", "length_ok": true, "prohibited_words": []},
        "coupang": {"result": "PASS", "length_ok": true, "prohibited_words": []},
        "naver_shopping": {"result": "PASS", "length_ok": true, "prohibited_words": []}
      }
    }
  ],
  "recommended": "검색형",
  "recommendation_reason": "신규 셀러·신상품 초기 노출 최대화 권장"
}

Quality checklist

• 3-option types Include all: 1 each of search, CTR, and brand type
• Prohibited word pass: All 3 platforms PASS
• Within 25 characters: Recommended 25 characters or fewer while including core keywords
• Keyword rationale: State the rationale for product name selection based on search volume data

Related skills

Chaining order: commerce-jtbd-persona --mode jtbd → commerce-product-naming → cs-channel-message → commerce-integrated-strategy

• commerce-jtbd-persona --mode jtbd — JTBD (previous step, product name direction input)
• cs-channel-message — Generate 15 channel-specific messages after finalizing the product name (next step)
• commerce-integrated-strategy — Comprehensive 1-page strategy including the product name
• commerce-season-calendar — Annual seasonal calendar (season keyword input for trend conversion mode)
• moai-coworker:ai-slop-reviewer — Trend conversion mode hashtag and blog title review (automatic chain)
• moai-writer:korean-humanize — Trend conversion mode Korean text AI-ness removal (after slop review, required)

When not to use this skill

• Ad copy and headline generation: design-copywriting or commerce-detail-page-copy use
• Brand naming (company name, service name): design-brand-system use
• Tag and search term registration optimization: Platform-specific SEO skill (commerce-marketplace-*) use
• Domain and app name generation: Use a separate naming process

---

6-question product understanding framework + DataLab trend workflow (v2.7.0 reinforced)

A 6-question framework for understanding the product itself before naming it — a standard checklist used by an 11-year veteran MD before registering a new product. Only products that pass the 6 questions proceed to the step of generating 3 product name options.

6-question product understanding framework

#	Question	How to derive the answer	How to use the result
Q1	Who buys this product? (Primary Buyer)	JTBD analysis + persona	Target keyword selection
Q2	Why do they buy it? (Purchase motivation)	JTBD 3 categories (functional, emotional, social)	Differentiator selection
Q3	In what situation do they search? (Search Intent)	Naver DataLab + search intent analysis	Core keywords + long tail
Q4	What is different compared to similar products? (USP)	Competitive 5-axis analysis (quality, cost-effectiveness, expertise, convenience, values)	Differentiation expression
Q5	On which platform does it sell best? (Channel-Fit)	Comparison of search volume and CTR by channel	Select priority channel
Q6	In which season or period does search traffic concentrate? (Seasonality)	Naver DataLab season calendar	Season keywords and send timing

Check pass criteria: At least 4 of the 6 questions must have clear answers. If 3 or fewer, return to the product planning stage (commerce-market-research + commerce-jtbd-persona call).

Naver DataLab trend workflow

DataLab (datalab.naver.com) 4-step standard procedure for analyzing keyword trends:

[Step 1] 키워드 검색 → 카테고리별 검색량 트렌드 그래프 확인 (최근 1년)
  ├─ 상승 (월간 +20%+) → 진입 적기
  ├─ 안정 (월간 변동 ±10%) → 표준 진입
  └─ 하락 (월간 -10%+) → 진입 재검토 (또는 후행 카테고리)

[Step 2] 연관 키워드 확장 → 검색량 상위 10개 추출
  ├─ 핵심 키워드 (검색량 1만+) → 상품명 필수 포함
  ├─ 롱테일 키워드 (1천~1만) → 상품명 보조 또는 태그
  └─ 마이크로 키워드 (~1천) → 후속 SEO 콘텐츠 활용

[Step 3] 성별·연령·지역별 분포 확인
  ├─ 메인 페르소나 일치 → 타겟 메시지 그대로 적용
  └─ 메인 페르소나 불일치 → 페르소나 재검토 또는 보조 페르소나 발굴

[Step 4] 시즌 패턴 분석 (월별 검색량 그래프)
  ├─ 시즌성 강함 (피크월/저점월 3배+) → 시즌 키워드 우선 등록 (예: "여름", "겨울")
  ├─ 시즌성 약함 → 시즌 키워드 제외 (회전율 우선)
  └─ 이벤트 시즌 (블프·솽스이·명절) → 시즌 특화 상품명 변형 준비

6 questions + DataLab integrated checklist

All of the following must PASS immediately before product name generation:

• At least 4 clear answers to Q1-Q6
• DataLab search volume trend (past 1 year) stable or rising
• Extract 10 related keywords (classified as core, long-tail, micro)
• Gender and age distribution matches the main persona (if mismatched, re-review the persona)
• Season pattern identified (for highly seasonal categories, prioritize seasonal keywords)

---

Trend keyword conversion mode (product name variations, hashtags, blog titles)

Enter this when converting Naver DataLab's rising search terms and seasonal trends into product names, hashtags, and blog titles, such as "this week's trend hashtags," "DataLab search term conversion," and "rising keyword product names."

Input: Category + period (weekly/monthly/seasonal) → 10 DataLab trend keywords → 3 product name variations + a set of 30 hashtags + 3 SEO blog titles.

Conversion workflow

[Step 1] 네이버 데이터랩 트렌드 키워드 수집
   - 카테고리별 급상승 검색어 (주간·월간)
   - 시즌 키워드 (블프·솽스이·명절)
   - 연관 키워드 확장

[Step 2] 상품명 변형 3안
   - 트렌드 + 기본 상품명 결합
   - 검색량 상위 키워드 우선
   - 25자 이내 최적화 (위 상품명 공식·검증 룰 그대로 적용)

[Step 3] 해시태그 세트 (인스타 30개 한정)
   - 카테고리 5개 + 트렌드 10개 + 브랜드 5개 + 일반 10개

[Step 4] 블로그 제목 SEO 3안
   - 제목 25자 이내, 트렌드 키워드 1~2개 포함, C-Rank 친화 패턴

Output example

"비건 스킨케어, 이번주 트렌드"
→ 데이터랩 급상승 10개 → 상품명 변형 3안 + 해시태그 30개(5·10·5·10) + 블로그 제목 3안

ai-slop chaining (HARD only in trend conversion mode)

The 3 standard product name variations and verification are rule-passing data, so they are excluded from ai-slop chaining, but the hashtag set and blog titles in trend conversion mode are text outputs that directly affect search exposure and CTR, so moai-coworker:ai-slop-reviewerthey are automatically post-processed with this. Unnatural combinations that borrow trend keywords as-is are corrected during review.

트렌드 변환 모드 → moai-coworker:ai-slop-reviewer (해시태그·블로그 제목) → 표준 상품명 검증

---

MD 11-year insight: "A product name is the result of understanding the product. If the answers to the 6 questions are vague, no matter what product name you create, it will not be exposed in search, and even if it is exposed, it will not be clicked. No matter how many times you change keywords, if the essence is vague, sales will not come."