commerce-marketplace-coupang

Coupang Detail Page Guide (Coupang Marketplace)

Overview

This is a guide skill that optimizes product registration to match the detail page policies, search optimization, and excellent product standards of Coupang, Korea's largest e-commerce channel.

Trigger Keywords

Coupang, Coupang detail page, Coupang registration, Coupang guide, Rocket Delivery, Seller Delivery, Coupang SEO, Coupang search keywords, Coupang excellent product, Coupang policy, Coupang prohibited phrases

Workflow

Step 1: Check channel options

Check the following:

Rocket Delivery vs Seller Delivery vs Rocket Growth
Whether there are additional channels such as Coupang Play/Coupang Eats
Category (food/living/fashion/beauty/digital, etc.)

Step 2: Apply policy checklist

For the detailed guide, see references/coupang-guidelines.md . Key checks:

Image specifications

Main image: 1000×1000px square (JPG/PNG)
Detail image: width 780px or more recommended, unlimited vertical length
A 1080×12720 composite can be uploaded as is (automatic compression)
Image file size < 5MB
Excessive use of mosaic/filters prohibited

Prohibited phrases (may result in registration rejection or account suspension)

Absolute expressions such as "lowest price", "best", "No. 1" (when there is no objective basis)
Guarantee-style expressions such as "100% effective", "perfect", "certain"
Asserting medical efficacy (food/cosmetics)
Disparaging competitors
Exposing external sites/contact information
Expressions that induce bypass payments such as "direct transaction", "cash"

Excellent product standards (exposure preference when selected)

Delivery accuracy 95%+
Return rate 5% or less
Review rating 4.5+ (at least 30 reviews)
Detail page completeness (5+ images recommended)

Step 3: Search keyword optimization (Coupang SEO)

Coupang reflects product name + search tagsin the search score.

Product name writing pattern:

[브랜드] [상품명] [핵심스펙] [용도/타겟] [용량/사이즈]
예: "닥터자비 무선이어폰 X200 ANC 30시간 직장인 출퇴근 통화이어폰"

Within 50 characters (mobile exposure area)
Place core keywords toward the front
Clarify morpheme separation with spaces
Use seasonal/trend keywords (e.g., "for gifting", "this year", "best")

Step 4: Search tags (#tags)

Up to 20. Recommended composition:

Category main keywords (5)
Usage situations/targets (5)
Competitor product/substitute keywords (5)
Season/trend (5)

Step 5: Final check before registration

[ ] 메인 이미지 1000×1000 정사각형
[ ] 상세 이미지 780px+ 너비
[ ] 금지문구 0건
[ ] 상품명 50자 이내, 핵심 키워드 앞쪽
[ ] 검색태그 20개 충실
[ ] 옵션·가격·재고 정확
[ ] A/S 정책 명시
[ ] 로켓배송이면 입고 일정 확인

Output format

{
  "channel": "coupang",
  "delivery_type": "rocket | seller | rocket_growth",
  "category": "디지털/가전",
  "title_optimized": "쿠팡 50자 이내 상품명",
  "search_tags": ["태그1", "태그2", "..."],
  "image_check": {
    "main_image": "1000x1000 OK / NEEDS_RESIZE",
    "detail_image": "1080x12720 OK",
    "file_size_check": "OK / OVER_5MB"
  },
  "forbidden_phrases_found": [
    {"phrase": "최저가", "section": "Hero", "suggested": "합리적 가격"}
  ],
  "excellent_product_criteria": {
    "review_count_target": 30,
    "rating_target": 4.5,
    "return_rate_target": "5% 이하"
  },
  "checklist": {
    "main_image_size": true,
    "detail_image_width": true,
    "no_forbidden_phrases": false,
    "title_under_50": true
  }
}

Usage example

"I'm going to register wireless earphones on Coupang, so please check the detail page"
"Check if this copy complies with Coupang policy"
"Recommend Coupang SEO keywords — vegan cosmetics"
"How do I register with Rocket Delivery?"

Related skills

moai-seller:commerce-detail-page-copy — Copy generation
moai-seller:commerce-detail-page-image — Image composition
moai-seller:commerce-marketplace-naver — Naver/open market comparison
moai-marketer:marketing-seo-audit — General channel SEO
moai-coworker:ai-slop-reviewer — Final deliverable AI slop review (Post-review, required)
moai-writer:korean-humanize — Remove Korean AI tone (required after slop review)

When not to use this skill

Naver Smart Store guide: commerce-marketplace-naver use
Own mall (Cafe24/Shopify) registration: separate guide required
General marketing content: moai-coworker plugin

Precautions

Coupang policies are updated frequently. This guide provides general criteria; before actual registration, Coupang Seller Center's latest announcements. In particular, food, cosmetics, and health functional foods separately require MFDS advertising review approval.