commerce-integrated-strategy

Integrated Strategy Auto-Generation (Commerce Integrated Strategy)

Overview

This skill automatically generates a single-page integrated revenue improvement strategy that e-commerce sellers can immediately execute by synthesizing all prior skill outputs (market research, JTBD, persona, detail page copy, product naming, channel message) and store operation data.

Data Sources:

• Today's Key Metrics Summary (Revenue, Visits, Conversion) — commerce-morning-brief Output or dashboard export/screenshot
• Revenue Comparison by Channel — Channel manager revenue report export file
• ROAS by Ad Channel — Ad report export file

Data Integration: If a connected commerce MCP connector exists, query directly; if not, analyze the export files/screenshots attached by the user. If there is no real-time data, generate the strategy using only prior skill outputs and specify "real-time data not reflected."

Trigger Keywords

integrated strategy, execution priority, revenue improvement strategy, Top 3 actions, comprehensive report, channel revenue comparison, ROAS analysis, today's to-do, e-commerce strategy one-pager, output synthesis, commerce strategy, channel mix, channel strategy, pricing strategy, promotion calendar, retention, repurchase rate, LTV, AOV, e-commerce KPI, CRM, marketing automation

Two-Tier Operation Modes

Mode	When	Output
Macro Strategy Mode	When laying out the big picture of channel, pricing, promotion, retention, and KPI based on business stage (launch/growth/maturity)	Channel mix + 3-tier pricing + seasonal calendar + retention automation + KPI dashboard design
Integrated One-Pager Mode	When extracting immediately executable tactics by synthesizing prior skill outputs + same-day operation data	Integrated strategy one-pager + execution priority Top 3

The mode is automatically selected via natural language ("recommend a channel mix" → macro, "synthesize today's data" → integrated one-pager). If both modes are requested together, design the macro strategy first, then adjust priorities with same-day data.

Workflow

Input Slots

Item	Required	Example
Market research results	Required	commerce-market-research output
JTBD 9개	Required	commerce-jtbd-persona --mode jtbd output
3 personas	Recommended	commerce-jtbd-persona --mode persona output
Detail page copy	Optional	commerce-detail-page-copy output
3 product name options	Recommended	commerce-product-naming output
15 types of channel messages	Required	cs-channel-message output

Analysis order

1. 오늘 주요 지표 정리 (매출, 방문자, 전환율, 장바구니 이탈)

2. 채널별 매출 비교: 스마트스토어 vs 쿠팡 vs 자사몰

3. 광고 채널별 ROAS + 개선 기회 (네이버·카카오·메타)

4. 종합 분석:
   선행 스킬 산출물 + 매장 운영 데이터 교차 → 우선순위 Top 3 선정

ai-slop-reviewer automatic chaining (HARD)

Immediately after generating 1 strategy page moai-coworker:ai-slop-revieweris automatically chained.

Review items:

• Remove AI patterns from strategy documents (cliches such as "synergy", "innovative approach")
• Revise abstract strategy phrases lacking concrete figures or execution rationale
• Adjust to actionable language for Korean e-commerce sellers

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Usage example

"/commerce-integrated-strategy — 선행 스킬 산출물 전체 첨부"
→ 오늘 매출 현황 + 채널 비교 + ROAS + 선행 산출물 종합
   실행 우선순위 Top 3: 1) 검색 키워드 조정 2) CRM 발송 3) 상품명 변경
   → ai-slop-reviewer 자동 검수 후 최종 전략 1장 출력

"/commerce-integrated-strategy Top3 지금 당장 해야 할 것만"
→ 간소화 모드: 실행 우선순위 Top 3 + 각 실행 방법 1줄씩

Output format

# 📈 {상품명} 통합 전략 1장

**생성일**: {날짜} | **기준 데이터**: 선행 스킬 산출물 + 실시간 대시보드

---

## 오늘의 현황 요약 (대시보드)

| 지표 | 오늘 | 전일 대비 | 평가 |
|------|------|----------|------|
| 매출 | {금액} | +/-{%} | ↑/↓ |
| 방문자 | {명} | +/-{%} | ↑/↓ |
| 전환율 | {%} | +/-{%} | ↑/↓ |
| ROAS (전체) | {배수} | — | 양호/개선필요 |

## 채널별 매출 비교

| 채널 | 매출 | 점유율 | ROAS |
|------|------|--------|------|
| 스마트스토어 | — | —% | — |
| 쿠팡 | — | —% | — |
| 자사몰 | — | —% | — |

---

## 선행 산출물 종합 분석

### 시장조사 핵심 시사점
- 기회: {시장조사에서 식별한 기회}
- 위협: {시장조사에서 식별한 위협}

### JTBD·페르소나 핵심 인사이트
- 메인 구매 동기: {F1/E1/S1}
- 메인 페르소나 구매결정요인: {구매결정요인 Top 3}

### 상품명 권장안
- 확정 권장: {검색형/CTR형/브랜드형} — {이유}

### 채널 메시지 즉시 적용 우선순위
- 1순위: {채널} — {이유}
- 2순위: {채널} — {이유}

---

## 🎯 실행 우선순위 Top 3

### #1 {실행 항목} — 즉시 실행 가능
**What**: {구체 실행 내용}
**Why**: {데이터 근거}
**How**: {실행 방법 1줄}

### #2 {실행 항목} — 이번 주 내
**What**: {구체 실행 내용}
**Why**: {데이터 근거}
**How**: {실행 방법 1줄}

### #3 {실행 항목} — 이번 달 내
**What**: {구체 실행 내용}
**Why**: {데이터 근거}
**How**: {실행 방법 1줄}

---

> ai-slop-reviewer 검수 완료 | 변경 {N}건

Quality checklist

• Summary of all preceding outputs: At least 1 line each for key insights from market research, JTBD, personas, product detail page copy, product names, and channel messages
• Reflect real-time data: Include dashboard figures (if none, state "real-time data not reflected")
• Top 3 execution priorities: Specific execution details + data rationale + execution method
• ai-slop-reviewer review trace: Mark review completion on the last line

Related skills

Chaining order: cs-channel-message → commerce-integrated-strategy (final stage of the pipeline)

• commerce-market-research — Market research (input)
• commerce-jtbd-persona — JTBD + personas (input)
• commerce-detail-page-copy — Product detail page copy (input)
• commerce-product-naming — Product names (input)
• cs-channel-message — Channel messages (input, previous stage + promotional copy)
• commerce-margin-calculator — Single-product margin and price validation (macro pricing strategy input)
• commerce-marketplace-coupang/naver/d2c/curation/crowdfunding — Channel-specific operational execution
• commerce-automation-audit — Operations automation audit (full set)
• moai-coworker:ai-slop-reviewer — Strategy document AI review (automatic chain)
• moai-writer:korean-humanize — Remove Korean AI tells (after slop review, required)
• moai-consultant:consult-strategy — Mid- to long-term business strategy (pair, higher level)

When not to use this skill

• Mid- to long-term business strategy (quarterly/annual): moai-consultant:consult-strategy use
• Operations automation audit full set: moai-seller:commerce-automation-audit use
• IR deck and fundraising strategy: moai-officer:doc-pptx + use a separate business planning skill
• Ad campaign execution plan: Manage directly in the ad platform
• Single-channel registration guide: marketplace-* Call the skill directly
• Only a single skill's standalone output is needed: Call that skill directly (no integration needed)

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Macro strategy mode (channel, pricing, promotion, retention, KPI)

Use this when designing the big picture based on business stage. Detailed tables, checklists, and tools for each area are organized in references/.

Step 1: Business stage diagnosis

Stage	Revenue scale	Key question
Launch (0-6 months)	0-10 million per month	Where will the first sales come from? How to secure traffic?
Growth (6-24 months)	월 1천-3억	Channel diversification? Ad ROI?
Stability (24+ months)	월 3억+	LTV·repurchase? Brand equity?

The comprehensive execution sequence for opening an e-commerce store at the launch stage (product planning → product page → pricing strategy → marketing → customer support 5-role workflow) is references/ecommerce-launcher.md referenced.

Step 2: Decide channel mix

Determine channel proportions according to business stage + category + resources. For recommended proportions by stage, category weights, signals for adding/removing channels, and multi-channel operation tools, see references/channel-mix.md reference.

Step 3: Pricing strategy

The 3-step price structure (list price/discounted price/promotional price), channel-specific price consistency rules, price display regulations (Act on Labeling and Advertising "lowest price in the last 30 days"), and bundle/subscription pricing are references/pricing.md referenced.

Step 4: Promotion calendar

Korean e-commerce seasons (Lunar New Year, Family Month, Chuseok, Pepero Day, Black Friday, year-end), promotion types, channel priorities by season, and ad concentration timing are references/promotion.md referenced. Promotion copy is moai-cs:cs-channel-messagewritten as.

Step 5: Retention automation

The post-first-purchase sequence (+3/7/14/30/60/90 days), cart abandonment recovery, inactive member recovery, tier system, points/coupons, and subscription delivery are references/retention.md referenced.

Step 6: KPI dashboard

Revenue, traffic, advertising, retention, satisfaction, and financial KPIs, daily/weekly/monthly/quarterly check templates, and analysis tools are references/kpi.md referenced.

Macro strategy output format

{
  "business_stage": "런칭 | 성장 | 안정",
  "channel_mix": {"마켓플레이스": "60%", "자사몰": "30%", "크라우드펀딩": "10%", "rationale": "런칭기 트래픽 확보"},
  "pricing": {"list_price": 149000, "discount_price": 119000, "promotion_price": 99000,
    "channel_policies": {"쿠팡": "정가 -16%", "스마트스토어": "정가 -13%", "자사몰": "정가 -10% + 적립금 5%"}},
  "promotion_calendar": [
    {"month": 5, "event": "가정의달", "discount": "20%", "channels": ["all"]},
    {"month": 11, "event": "빼빼로·블프", "discount": "30%", "channels": ["all"]}],
  "retention_flow": [
    {"trigger": "첫 구매 +7d", "channel": "이메일", "content": "사용 가이드"},
    {"trigger": "첫 구매 +30d", "channel": "이메일", "content": "재구매 쿠폰"}],
  "kpi_targets": {"weekly": ["신규 가입", "전환율", "ROAS", "AOV"], "monthly": ["LTV(90d)", "재구매율(30d)"]},
  "ad_budget_allocation": {"naver_search": "40%", "meta_ads": "30%", "kakao_moment": "20%", "google_ads": "10%"}
}

Macro strategy caution: strategy is a hypothesis — verify and adjust weekly with actual operating data. Start ad spend at less than half of business expenses (if 100% ad-dependent, you die instantly when ROAS plunges). Always-on discounts damage brand value — promotions should be one-off at calendar moments.

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Integrate the 4-step automation process

Additionally integrate the operational automation aspect into the one-page revenue strategy. Use when reviewing revenue improvement tactics + automation adoption together.

Apply Step 1·2·3·4

[Step 1] 업무 나열 → 셀러 운영 현황 (매출 + 운영) 동시 진단
[Step 2] 유형 분류 → 반복형 / 판단형 / 창의형
[Step 3] 우선순위 점수 = (빈도 × 시간 × 오류비용) ÷ 복잡도
[Step 4] 방식 결정:
  - High: RPA / API 즉시 자동화
  - Mid: Rule Engine + AI
  - Low: AI Copilot 보조

3 Phase roadmap

Phase	Period	Goal	Core automation
Phase 1 Quick Wins	1-2 months	Immediately eliminate repetitive tasks + confirm ROI	Order integration·invoice automation·inventory sync
Phase 2 Core Automation	3-6 months	Reduce total workload by 50%	Bulk product registration API + automatic price/margin calculation + settlement/reporting
Phase 3 AI Enhancement	6-12 months	Improve decision-making speed and accuracy	Demand forecasting + customer segmentation + dynamic pricing + A/B testing

HITL Golden Rule

80% automation rate + 10x review speed = goal Full automation (100%) is risky. The key is making human review speed 10x faster.

4 types of HITL review points to include in the one-page strategy:

• Image quality and legal wording
• Approval of heavily discounted prices
• High-value refund cases
• Seasonal product ordering

System guardrails (block error propagation)

• Threshold Alert: automatically pause automation when "order volume surges 500% versus the previous day"
• Dual Approval: Two or more people must approve changes to margin rate logic
• Automatic Rollback and Retry: Immediate recovery on API failure, 3 retries
• Audit Log: Permanent retention of all automation, intervention, and modification history

[Responsibility Boundary] Automated diagnosis is moai-seller:commerce-automation-auditproceeds as a full set with SSOT. This skill is used only when summarizing and integrating the automation aspect into sales/channel strategy — detailed automation design is delegated to commerce-automation-audit.