Overview
A dedicated skill for Korean D2C sellers to carry out influencer collaborations·UGC (User-Generated Content) regrams·goods planning in compliance with the Act on Fair Labeling and Advertising and the Fair Trade Commission guidelines .
One-line responsibility: Input brand stage + budget + category + collaboration purpose → automatically generate influencer tier recommendations + collaboration guide + back-ad avoidance checklist + goods planning (optional).
Fine risk: Back-ad (omission of advertising disclosure) violates the Act on Fair Labeling and Advertising — fine of 50 million won + corrective order + loss of SNS exposure.
5 Influencer Tier Matrix
| Tier | Followers | Collaboration cost | Conversion rate | Suitable brand stage |
|---|---|---|---|---|
| Mega | 100만+ | 1,000만-5,000만 | 0.5-1.5% | Mid-to-large / mass awareness |
| Macro | 10만-100만 | 200만-1,000만 | 1-3% | Small-to-mid-large |
| Micro | 1만-10만 | 30만-200만 | 3-8% | Small / excellent cost-effectiveness |
| Nano | 1천-1만 | 50,000-300,000 or free experience group | 5-15% | New / best ROI |
| MegaNano | Up to 1,000 | Free / product only | 2-10% | New / awareness seeding |
Recommended: New and small brands should focus on micro-nano. Mega and macro are for quickly securing awareness rather than one-off sales.
Back-ad Avoidance Checklist (HARD)
Compliance with the Act on Fair Labeling and Advertising + the Fair Trade Commission's "Guidelines for Review of Labeling and Advertising Concerning Recommendations and Endorsements":
- State "#ad" or "includes paid advertising" (hashtag or one-line phrase)
- Disclosure position: First 3 lines of the body or first 3 seconds of the video
- No hidden disclosure (hiding it inside the hashtag more view ❌)
- State monetary·goods provision ("product provided free of charge" or "sponsored")
- Disclosure text size: At least the body text size (hiding it small ❌)
- Repeated exposure: For videos, disclose at the beginning·middle·end
UGC Regram Guide
When regramming (reposting) customer reviews·Instagram posts from the brand account:
- Obtain prior consent (explicit consent via DM or comment)
- Clearly state the source (tag @username)
- No unauthorized editing of photos·videos (keep the original as is)
- Additional consent for commercial use (use in advertising·product detail pages, etc.)
Goods Planning Methods
Brand identity reinforcement + loyal customer lock-in goods 5 axes:
| Goods type | Purpose | Cost ratio | Example |
|---|---|---|---|
| Seasonal limited goods | Release buzz | 5-10% | Collins 1st anniversary hand cream miniature |
| Early bird gift | Secure 100 loyal customers | 10-15% | Beplain first 100 limited goods |
| VIP member goods | Reinforce lock-in | 5-10% | 29CM VIP limited tote bag |
| For event proof shots | Induce virality | 3-5% | Instagram proof shot package |
| Collaboration | Brand expansion | Negotiation | Dessert × fragrance·artist collaboration |
Usage example
"/commerce-influencer-collab — 비건 스킨케어, 예산 100만원, 신생 D2C, 인스타 위주"
→ 마이크로 5명 + 나노 10명 추천 + 뒷광고 회피 체크리스트 + 굿즈 안 1개
Follow-up chain (text output review)
This skill's collaboration proposal, covert advertising avoidance guide, UGC regram consent request message, and goods planning document text are moai-coworker:ai-slop-reviewerautomatically post-processed and chained with. Influencer proposal copy is externally sent text, so review is mandatory.
commerce-influencer-collab → ai-slop-reviewer → (선택) content-sns-content
Related skills
marketing-campaign-planner— Full campaign planning (pair)commerce-message-compliance-kr— Act on Fair Labeling and Advertising (distinct from the Act on Promotion of Information and Communications Network Utilization)content-sns-content— Content for influencersai-slop-reviewer— Collaboration proposal copy AI slop review (auto chain, HARD)moai-writer:korean-humanize— Korean AI-ness removal (after slop review, required)