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blog

Writing & research

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Updated 10-15 21:41

About this skill

Blog

Overview

We write blog posts optimized for six major blog platforms. By reflecting 2026's latest Naver C-Rank and D.I.A.+ algorithms, GEO (generative AI search optimization), and copywriting anti-patterns, we maximize both top search exposure and reader conversion rates.

Trigger Keywords

blog, blog post, blog writing, Naver Blog, Tistory, Brunch, WordPress, Ghost, posting, content writing, SEO blog, top search exposure

Practical Blog Patterns (Korean Market)

1. 8 Types of Blog Headlines

Type Example Application
Immediate Effect "Starting today with ~" Tutorial
Empathy · Pain "For those who can't ~, take a look" Pain Solution
Number Impact "5 ways to complete ~ in 30 minutes" List Type
Comparative Advantage "A vs B, why does everyone use ~?" Comparison Review
Authority · Expert "A 10-year veteran ~ tells you" Expert Guide
Natural · Honest "Honestly, the downsides of ~" Honest Review
Lifestyle "5 minutes before work ~" Everyday Use
Season · Event "Preparing ~ before spring flowers bloom" Timing Match

2. 10 Types of Successful Corporate Blog Content Cases

  1. User Interview / Adoption Case
  2. Data Insights (Visualizing Own Data)
  3. Industry Trend Report
  4. Product Usage / Tutorial
  5. Team Culture / Back Office Story
  6. Expert Interview
  7. Market · Competitor Analysis
  8. Failure Retrospective / Follow-up Story
  9. FAQ Collection (Based on Search Keywords)
  10. Newsletter Excerpt / Curation

3. Search vs Content Branching

Purpose Branch
Search Inflow (SEO) Keyword-based → Exact match / Honest keywords in titles
Content Awareness Tone · Style → Personal/Brand Identity / Appeal-focused titles
AI Search Citation (GEO) Clear answer structure → Headings and summary boxes / Question-type titles

4. Blog Series Structure (Encouraging Return Visits)

  • 3편: Beginner → Practical → Advanced
  • 5편: Problem → Cause → Solution → Case → Tool
  • 10편: Complete Guidebook (long-term series, SEO enhanced)

Required: a preview of the next installment at the end of each installment + a series index page.

5. Korean Blog Tone Matrix

              | 격식 (-습니다)         | 친근 (-요/해요)
--------------+---------------------+----------------------
정보 전달     | 네이버 비즈니스·기업 블로그 | 개인 브랜드·뉴스레터형
경험 공유     | 전문가 후기·리뷰          | 일상 블로그·브이로그형

Determine the above 4 positions according to the persona. 1 post = 1 consistent tone.

Workflow

Step 1: Confirm platform and purpose

  • Select publishing platform (1 or more)
  • Writing purpose: search traffic (SEO/GEO), brand awareness, driving conversions, AI search citations
  • Define target reader

Step 2: Keyword and topic strategy

Naver C-Rank keyword strategy (2026):

  • Single-topic focus: specialize in one of 31 categories
  • Competition analysis: check monthly search volume and competition rate with Naver Keyword Tool
  • Avoid royal keywords: target keywords with a low ratio of documents to search volume
  • Long-tail keywords: specific phrases such as "startup B2B SaaS sales strategy"

D.I.A.+ search intent analysis:

  • Informational queries: "What is X", "How to do X" → guide/explanation format
  • Comparison queries: "Difference between X vs Y" → comparison table/checklist format
  • Review queries: "X usage review", "X review" → experience-based narrative required

GEO optimization keyword strategy (new in 2026):

  • Question-style headings: "Q: How do you do ~? A: ..." format
  • Definition-style paragraphs: clear definition paragraphs such as "~ means ..."
  • Include AI-citable statistics and figures

Step 3: Writing the post structure

Standard blog post structure:

[제목] (40자 이내, 핵심 키워드 포함, 호기심 유발)

[도입부] (150~200자)
- 독자의 문제 공감 또는 핵심 인사이트 선 제시
- "이 글을 읽으면 ~를 알 수 있습니다" 명확한 가치 제안

[목차] (네이버·워드프레스 필수)

[본문] (각 섹션 H2/H3 소제목)
- 섹션당 300~500자
- 실제 경험·사례·데이터 포함 (D.I.A. 경험 정보)
- 표·리스트·이미지로 시각화

[결론] (100~200자)
- 핵심 정리 3가지
- CTA (다음 액션 유도)

[참고 자료] (GEO 신뢰도 강화)

Step 4: Naver Blog-specific optimization

C-Rank improvement strategy:

  • Topic expertise: consistently publish posts in the same category (2-3 times per week)
  • Dwell time: sufficient length for a reading time of 5 minutes or more
  • Encourage interaction: comment questions, neighbor-add CTA

D.I.A. high-quality elements:

  • Include real experience-based reviews (your own photos, receipts, screenshots)
  • Reflect the latest information (specify dates)
  • Add text descriptions to images (alt text)
  • Do not use AI-generated text as is (risk of penalties)

Latest Naver changes in 2026:

  • Smartblock integration: VIEW tab → complete transition to Smartblock
  • Preferential treatment for video content: additional exposure benefits when Naver Clip is attached
  • Preferential treatment for local content: local search exposure when local keywords are included

Step 5: Avoiding copywriting anti-patterns

Expression patterns to avoid:

  • "Hello! Today we will learn about ~" → start with the core point immediately
  • Excessive overuse of emojis (🔥💯✨) → limit to 1-2
  • Unsupported superlatives: "best", "largest", "No.1" → replace with figures and sources
  • Clickbait titles: "You'll lose out if you don't know this" → use specific benefit-based titles
  • Sentences that sound AI-like: "In this article... we will look at... First..." → natural conversational style

Usage Examples

  • "Write a post for Naver Blog titled '5 Ways to Raise Early-Stage Startup Funding'"
  • "Write an SEO-optimized 'Introduction to Python Data Analysis' article for Tistory"
  • "Write an essay in Brunch style titled 'One Year of Remote Work: A Retrospective'"
  • "Create a 'ChatGPT Prompt Engineering' guide optimized for GEO"
  • "Outline a product review blog post (considering Naver C-Rank)"

Output Format

  • Platform-optimized blog post draft (title, table of contents, body, CTA)
  • SEO meta information (meta title 60 characters, meta description 160 characters)
  • Image ALT text suggestions
  • Internal link strategy recommendations
  • GEO-optimized FAQ section

Precautions

⚠️ Caution about AI-generated content: Verify facts before publishing AI-generated blog content. Always verify the original source for statistics, dates, and personal information.

Platform specification changes: Naver and Tistory algorithms change frequently. Check the latest information on each platform's official blog or SEO communities.

No brand guidelines provided: If you have brand tone and manner, target readers, or prohibited words, let us know in advance. If not, we will write in a style that is friendly to general readers.

Image generation: This skill generates text content. If you need images, use image generation tools such as Midjourney or Adobe Firefly separately, or moai-content:card-news use the skill.

Publishing (WordPress MCP)

A completed post that has gone through ai-slop review → humanize chain can be published directly via this plugin's .mcp.jsonWordPress MCP connector (mcp.wordpress.com) registered in .

  • Flow: save draft → user review → publish (reflecting title, body, category, tags, and featured image)
  • If the connector is not connected, return only the markdown copy and guide the user to "Connect WordPress in Settings > Connectors"
  • Naver, Tistory, Brunch, and Ghost are not subject to publishing automation, so platform-optimized markdown is generated (publishing is manual)
  • If you need simultaneous SNS publishing, you can cross-post with the same .mcp.json's post-bridge and typefully connectors

Related Skills

  • moai-content:card-news — Visual-focused card news and carousel creation
  • moai-content:newsletter — Email newsletter planning and writing
  • moai-content:copywriting — Marketing copy, headline, and CTA writing
  • moai-core:ai-slop-reviewer — AI-generated text pattern review and revision