Brief video tot = nguoi quay biet setup, editor biet cat, khong can mot cuoc goi giai thich nao. Hook 3 giay dau phai dung doc lap — cat ra van hap dan.
Phan biet voi 04-script-video: script la LOI THOAI (noi gi, theo cau truc hook-body-CTA); brief editor la HUONG DAN DUNG (quay canh gi, cat the nao, nhac gi, overlay gi, xuat file the nao). Neu chua co script → goi 04-script-video truoc, roi dan loi thoai vao cot "Loi thoai / VO" cua storyboard trong brief nay.
Thu thap thong tin
Doc .agents/product-marketing-context.md, script tu 04-script-video va asset list neu co. Neu thieu, hoi toi da 4 cau:
- Video dung cho dau + thoi luong? TikTok organic / Reels / Facebook ads / YouTube — 15s / 30s / 60s / 3-5 phut?
- Tang pheu + muc tieu? TOFU / MOFU / BOFU — video nay can lam duoc gi?
- Ai xuat hien + co gi de quay? Founder / staff / khach hang that / voiceover-only — co san pham that de quay khong?
- Production the nao? Tu quay hay thue, ngay quay, ngay dang, ai edit?
Nguyen tac
- Brief du de editor khong hoi lai bat ky dieu gi. Moi quyet dinh dung phim phai co trong brief.
- Quay nhieu takes hon can — toi thieu 3 takes moi beat, edit chon canh tot nhat.
- Hook 3 giay dau dung doc lap — cat rieng ra van hieu va van hap dan.
- Luon gui reference video kem brief — mo ta style bang loi khong du.
- Nhieu format (TikTok + ads) → brief rieng tung format, khong dung 1 brief cho tat ca.
- CTA nam trong 5 giay cuoi va co end-frame ro rang (text + huong dan hanh dong).
Quy trinh
Buoc 1 — Chot concept va reference
Idea mot cau (doc xong la hinh dung duoc video), tone (serious / playful / urgent / inspiring / educational), 1-2 reference video kem ghi chu hoc gi.
Buoc 2 — Viet storyboard tung beat
Chia video thanh beat theo timeline: Hook (0-3s) → Beat 1..N → CTA (5 giay cuoi). Moi beat ghi ro: canh quay, loi thoai/VO (lay tu script), text overlay, transition.
Buoc 3 — Huong dan quay
Anh sang, background, goc may, thiet bi, do's va don'ts — de nguoi quay setup dung ngay tu dau.
Buoc 4 — Huong dan edit
Nhac nen (mood + BPM + nguon), cut style, color grade, subtitle style — de editor cat dung pacing va dung brand.
Buoc 5 — Chot deliverables va spec theo kenh
File nao, kich thuoc nao, deadline nao — kem thumbnail/cover frame.
Cau truc ket qua
Ten file: brief-video-editor-[ten]-[YYYYMMDD].md
# Video Brief — [Ten project]
## Thong tin video
| Hang muc | Chi tiet |
|----------|----------|
| Ten project | |
| Kenh | TikTok / Reels / FB ads / YouTube |
| Thoi luong target | 15s / 30s / 60s / 3-5 phut |
| Tang pheu | TOFU / MOFU / BOFU |
| Nguoi xuat hien | |
| Ngay quay / ngay dang | |
| Nguoi quay / editor | |
## Concept
- Idea mot cau: [video nay ve dieu gi]
- Tone: [Serious / Playful / Urgent / Inspiring / Educational]
- Reference video: [link + hoc gi tu ref nay]
## Storyboard — tung beat
| Beat | Giay | Canh quay | Loi thoai / VO | Text overlay | Transition |
|------|------|-----------|----------------|--------------|------------|
| Hook | 0-3s | | [tu 04-script-video] | | |
| Beat 1 | 3-Xs | | | | |
| Beat 2 | | | | | |
| Beat 3 | | | | | |
| CTA | 5s cuoi | [end-frame: CTA + logo + contact] | | [CTA text] | |
## Huong dan quay
- Anh sang: [natural / ring light / studio]
- Background: [mau / boi canh / dia diem]
- Goc may: [eye level / slightly low / overhead]
- Thiet bi: [phone / camera — quay doc hay ngang]
- Do's: quay toi thieu 3 takes moi beat; quay du B-roll cho phan minh hoa
- Don'ts: khong quay nguoc sang; khong doi boi canh giua beat khong co ly do
## Huong dan edit
- Nhac nen: [mood + BPM + nguon nhac — luu y ban quyen theo kenh]
- Cut style: [fast <2s / slow / mixed theo beat]
- Color grade: [bright & airy / warm / theo brand]
- Subtitle: [auto + chinh tay / manual / khong can]
- Font subtitle: [font heading] Bold, mau sang, outline tuong phan — doc ro tren mobile
- Text overlay: dung [font heading] / mau tu brand guideline, giu trong safe zone
## Deliverables
| File | Spec | Deadline |
|------|------|----------|
| Raw footage | [noi luu + format] | |
| Final edit | [kich thuoc theo kenh — xem bang spec] | |
| Thumbnail / cover frame | 1280x720px (YouTube) hoac frame doc 9:16 | |
| Cut phu (neu co) | [ban 15s cat tu ban 60s...] | |
Spec theo kenh
| Kenh | Ti le | Kich thuoc | Thoi luong goi y | Luu y |
|---|---|---|---|---|
| TikTok / Reels / Shorts | 9:16 | 1080x1920px | 15-60s | Hook 0-3s; safe zone 150px top / 300px bottom |
| Facebook / IG Feed | 1:1 hoac 4:5 | 1080x1080 / 1080x1350px | 15-60s | Nhieu nguoi xem khong bat tieng — subtitle bat buoc |
| Facebook ads | 1:1 + 9:16 | xuat ca 2 ban | 15-30s | CTA som hon organic |
| YouTube | 16:9 | 1920x1080px | 3-5 phut | Thumbnail rieng 1280x720px |
Export: MP4. Dat ten file theo convention: [Campaign]_[Kenh]_[KichThuoc]_[Tang]_[Version]_[Status].mp4.
Timeline trong campaign
Theo timeline designer (41-campaign-asset-list): video va thumbnail thuoc nhom asset phuc tap — deadline Launch - 5 ngay. Concept + storyboard duyet o moc T-7 truoc khi quay.
Lien ket skill
04-script-video: viet loi thoai truoc — brief nay dung khau (goi truoc neu chua co script).06-brief-ugc-egc: video UGC/KOC dung brief rieng cua skill do; skill nay cho video brand tu san xuat.41-campaign-asset-list: xac dinh video nam dau trong danh sach asset + deadline.42-brief-hinh-anh: brief thumbnail tinh di kem video.46-brand-guideline: font subtitle, mau overlay, logo end-frame doc tu day.47-design-review: review ban dung truoc khi dang (hook, pacing, CTA, spec kenh).
Checklist chat luong
- Da co script/loi thoai (tu 04) truoc khi viet storyboard
- Storyboard du beat: hook 0-3s, body, CTA 5 giay cuoi
- Hook 3 giay dau dung doc lap duoc
- Moi beat co canh quay + loi thoai + text overlay + transition
- Huong dan quay du: anh sang, background, goc may, thiet bi, so takes
- Huong dan edit du: nhac, cut style, color grade, subtitle style
- Subtitle/overlay dung font + mau tu brand guideline, nam trong safe zone
- End-frame co CTA + logo + buoc tiep theo
- Deliverables ghi ro file, spec, deadline theo tung kenh
- Co reference video kem ghi chu hoc gi