Thiet Lap Kenh A-Z
Thu thap thong tin
Hoi user toi da 4 cau sau truoc khi bat dau:
- Ban muon thiet lap kenh nao? (TikTok Brand / Zalo OA / Facebook Page / Email Brevo / TikTok Shop / Instagram / Google Business Profile — co the chon nhieu)
- Nganh hang va san pham/dich vu chinh? (Nganh gi? Ban gi? Phan khuc gia nao?)
- Da co kenh nao chua? (Liet ke kenh hien tai, so follower/like, tinh trang hoat dong)
- Muc tieu 90 ngay dau la gi? (Follower? Lead? Don hang? Brand awareness?)
Kenh ho tro
| STT |
Kenh |
Vai tro chinh |
Phu hop voi |
| 1 |
TikTok Brand |
Reach + Brand + Conversion |
Tat ca nganh — dac biet Beauty, F&B, Fashion, Education |
| 2 |
Zalo OA |
Nurture + Retention + Re-engage |
Dich vu, Spa, BDS, Education, B2B |
| 3 |
Facebook Page |
Trust + Ads + Community |
Tat ca nganh |
| 4 |
Email (Brevo) |
Nurture dai han + Automation |
Education, E-commerce, SaaS, B2B |
| 5 |
TikTok Shop |
E-commerce truc tiep |
Fashion, Beauty, FMCG, Phu kien |
| 6 |
Instagram Business |
Visual brand + Engagement |
Beauty, Fashion, F&B, Lifestyle |
| 7 |
Google Business Profile |
Local SEO + Trust |
Dich vu dia phuong, Spa, Nha hang, Phong kham |
Quy trinh 4 giai doan
Moi kenh theo 4 giai doan:
| Giai doan |
Thoi gian |
Muc tieu |
| 1. Tao & Setup |
Ngay 1–2 |
Tao tai khoan, cai dat day du, hoan thien profile |
| 2. Xac minh & Toi uu |
Ngay 3–7 |
Xac minh, ket noi tool, toi uu cho tim kiem |
| 3. Ket noi & Tich hop |
Ngay 7–14 |
Lien ket cac kenh, cai dat automation |
| 4. Ke hoach 30 ngay dau |
Ngay 1–30 |
Noi dung, tan suat, KPI theo doi |
1. TikTok Brand Account
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc |
Chi tiet |
Trang thai |
| Tao tai khoan |
Dung email doanh nghiep, khong dung so dien thoai ca nhan |
[ ] |
| Chuyen sang Business Account |
Settings → Manage Account → Switch to Business |
[ ] |
| Chon danh muc nganh |
Chon dung nganh — anh huong den de xuat noi dung |
[ ] |
| Avatar |
400x400px, logo ro net tren nen sang, file PNG |
[ ] |
| Username |
@tenbrand — ngan, de nho, trung voi cac kenh khac |
[ ] |
| Bio |
Max 80 ky tu, noi ro ban la ai + lam gi + CTA |
[ ] |
| Link trong bio |
Link to Zalo/Website/Landing page (dung Linktree neu can nhieu link) |
[ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc |
Chi tiet |
Trang thai |
| Xac minh so dien thoai + email |
Bao mat tai khoan |
[ ] |
| Bat 2FA |
Settings → Security → Two-Factor Authentication |
[ ] |
| Ket noi TikTok Ads Manager |
ads.tiktok.com — tao Business Center |
[ ] |
| Cai dat TikTok Pixel |
Gan pixel len website (neu co) |
[ ] |
| Nghien cuu hashtag nganh |
Tim 20–30 hashtag lien quan, phan loai lon/vua/nho |
[ ] |
| Follow 50 tai khoan nganh |
Doi thu + KOL + Trend setter → de algorithm hieu niche |
[ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc |
Chi tiet |
Trang thai |
| Ket noi Instagram (neu co) |
Cross-post Reels → TikTok va nguoc lai |
[ ] |
| Setup TikTok Shop (neu ban hang) |
Xem phan TikTok Shop ben duoi |
[ ] |
| Tao template video |
3–5 template CapCut de nhan su tu lam |
[ ] |
| Cai dat auto-reply tin nhan |
Tin chao mung + FAQ tu dong |
[ ] |
| Tao playlist/series |
Nhom video theo chu de de khach xem lien tuc |
[ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan |
So video |
Loai noi dung |
Muc tieu |
| Tuan 1 |
5–7 video |
100% TOFU: gioi thieu, behind scenes, tips |
Test format, tim phong cach |
| Tuan 2 |
5–7 video |
70% TOFU + 30% MOFU: giao duc, so sanh |
Tang follower, test hook |
| Tuan 3 |
5–7 video |
50% TOFU + 30% MOFU + 20% BOFU |
Bat dau thu lead |
| Tuan 4 |
5–7 video |
40% TOFU + 30% MOFU + 30% BOFU |
Toi uu format thang, tang lead |
Ky thuat video (do phan giai, do dai, hook, caption, nhac) va bang loi thuong gap cua TikTok Brand: doc references/thong-so-va-loi-thuong-gap.md muc "1. TikTok Brand Account".
2. Zalo Official Account (OA)
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc |
Chi tiet |
Trang thai |
| Dang ky tai oa.zalo.me |
Can GPKD hoac CMND chu doanh nghiep |
[ ] |
| Chon loai OA |
Cua hang / Giao duc / Suc khoe / Dich vu → chon dung |
[ ] |
| Avatar |
640x640px, logo ro net |
[ ] |
| Anh bia |
1080x360px, the hien dich vu chinh + thong tin lien he |
[ ] |
| Mo ta OA |
Max 500 ky tu — mo ta dich vu, dia chi, gio mo cua |
[ ] |
| Cai dat menu |
Tao menu 3–5 muc: Dich vu / Bang gia / Dat lich / Lien he / Uu dai |
[ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc |
Chi tiet |
Trang thai |
| Xac minh OA |
Gui giay to theo yeu cau Zalo — mat 3–7 ngay |
[ ] |
| Cai dat tra loi tu dong |
Tin chao mung khi follow + FAQ bot |
[ ] |
| Tao mau tin nhan (template) |
5–10 template cho cac tinh huong thuong gap |
[ ] |
| Cai dat thong bao |
Nhan thong bao khi co tin nhan moi |
[ ] |
| Them nhan vien quan ly |
Phan quyen: admin, editor, cs |
[ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc |
Chi tiet |
Trang thai |
| Tao ma QR follow OA |
In dan tai cua hang, them vao name card, post len Facebook |
[ ] |
| Ket noi Zalo Ads |
ads.zalo.me — tao chien dich thu follower |
[ ] |
| Tich hop chatbot (neu can) |
Dung Zalo chatbot hoac tool ben thu 3 (Pancake, Harafunnel) |
[ ] |
| Ket noi CRM |
Dong bo thong tin khach hang |
[ ] |
| Setup broadcast schedule |
Lich gui broadcast co dinh (2–3 lan/tuan) |
[ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan |
Hoat dong |
Muc tieu |
| Tuan 1 |
Thu follower: QR tai cua hang, share len Facebook, moi khach cu |
100–300 follower |
| Tuan 2 |
Broadcast dau tien: gioi thieu OA + uu dai doc quyen cho follower |
Read rate >60% |
| Tuan 3 |
Broadcast gia tri: tips/kien thuc nganh + CTA nhe |
Click rate >5% |
| Tuan 4 |
Broadcast ban hang: uu dai co thoi han + CTA manh |
Don hang/dat lich tu Zalo |
Thong so ky thuat broadcast (kich thuoc anh, gioi han ky tu, tan suat, gio gui, quota tin) va bang loi thuong gap cua Zalo OA: doc references/thong-so-va-loi-thuong-gap.md muc "2. Zalo Official Account (OA)".
3. Facebook Page
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc |
Chi tiet |
Trang thai |
| Tao Page |
facebook.com/pages/create — chon loai phu hop |
[ ] |
| Ten Page |
Ten thuong hieu chinh xac, de tim, co keyword nganh |
[ ] |
| Avatar |
170x170px (hien thi 128px tren mobile), logo ro net |
[ ] |
| Anh bia |
851x315px (desktop) / 640x360px (mobile), CTA ro rang |
[ ] |
| Username |
facebook.com/tenbrand — trung voi cac kenh khac |
[ ] |
| Thong tin About |
Dia chi, SDT, email, gio lam viec, mo ta ngan + dai |
[ ] |
| Nut CTA |
Chon: Nhan tin / Goi / Dat lich / Mua ngay |
[ ] |
| Mau tin nhan tu dong |
Loi chao + menu lua chon (Xem dich vu / Bang gia / Dat lich) |
[ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc |
Chi tiet |
Trang thai |
| Xac minh Page (tick xam) |
Meta Verified — mat phi hoac gui giay to |
[ ] |
| Tao Business Manager |
business.facebook.com — quan ly ads + Page |
[ ] |
| Cai dat Meta Pixel |
Events Manager → tao Pixel → gan len website |
[ ] |
| Setup Conversions API |
Ket noi server-side tracking (chinh xac hon Pixel) |
[ ] |
| Tao Custom Audience |
Tu website visitor, engagement, customer list |
[ ] |
| Tao Lookalike Audience |
Tu best customer — 1% phu hop nhat |
[ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc |
Chi tiet |
Trang thai |
| Ket noi Instagram |
Settings → Linked Accounts → Instagram |
[ ] |
| Ket noi WhatsApp (neu co) |
Cho ads click-to-WhatsApp |
[ ] |
| Setup Messenger auto-reply |
Instant Reply + FAQ + Away Message |
[ ] |
| Ket noi Chatbot |
Pancake, Harafunnel, Manychat |
[ ] |
| Tao tab tuy chinh |
Shop / Dich vu / Danh gia / Video |
[ ] |
| Moi 30–50 ban be like Page |
Tang social proof ban dau |
[ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan |
So bai |
Loai noi dung |
Muc tieu |
| Tuan 1 |
4–5 bai |
Gioi thieu brand, team, cau chuyen, gia tri |
Like + Follower dau tien |
| Tuan 2 |
4–5 bai |
Giao duc + tips + behind scenes |
Engagement, share |
| Tuan 3 |
4–5 bai |
Social proof + review + case study |
Trust, inbox dau tien |
| Tuan 4 |
4–5 bai |
Mix: 40% TOFU + 30% MOFU + 30% BOFU |
Lead, dat lich, don hang |
Thong so ky thuat (kich thuoc anh/video, caption, gio dang, hashtag) va bang loi thuong gap cua Facebook Page: doc references/thong-so-va-loi-thuong-gap.md muc "3. Facebook Page".
4. Email Marketing (Brevo)
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc |
Chi tiet |
Trang thai |
| Dang ky tai app.brevo.com |
Plan Free: 300 email/ngay |
[ ] |
| Xac minh domain |
Settings → Senders & Domains → Add domain → Them DNS records |
[ ] |
| Cai dat DKIM + SPF + DMARC |
Theo huong dan Brevo — bat buoc de khong vao spam |
[ ] |
| Tao sender |
Ten hien thi + email dia chi (dung ten nguoi, khong dung "no-reply") |
[ ] |
| Import danh sach khach hang |
CSV: email, ten, so dien thoai, ngay mua, phan loai |
[ ] |
| Tao List va Segment |
Phan nhom: Khach moi / Khach cu / VIP / Churn |
[ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc |
Chi tiet |
Trang thai |
| Test gui email |
Gui test den Gmail, Yahoo, Outlook — kiem tra khong vao spam |
[ ] |
| Tao template email |
3 template: Welcome, Newsletter, Promotion |
[ ] |
| Setup double opt-in |
Xac nhan dang ky 2 buoc — giam spam complaint |
[ ] |
| Tao form dang ky |
Embed form len website, landing page |
[ ] |
| Setup unsubscribe link |
Bat buoc — Brevo tu dong them nhung nen customize |
[ ] |
Thong so ky thuat email (chieu rong, kich thuoc anh, do dai tieu de/preview text, CTA button, ti le text/image): doc references/thong-so-va-loi-thuong-gap.md muc "4. Email Marketing (Brevo)".
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc |
Chi tiet |
Trang thai |
| Tao Welcome Sequence |
3–5 email tu dong khi dang ky: Chao mung → Gia tri → Case study → Offer |
[ ] |
| Ket noi website form |
Brevo plugin hoac API |
[ ] |
| Ket noi Zalo/Facebook Pixel |
Tracking conversion tu email |
[ ] |
| Setup automation rule |
Trigger: dang ky, mua hang, bo gio, sinh nhat |
[ ] |
| Tao A/B test template |
Test tieu de, CTA, thoi gian gui |
[ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan |
Email |
Noi dung |
Muc tieu |
| Tuan 1 |
1 Welcome email |
Chao mung + gioi thieu brand + qua tang dang ky |
Open rate >40% |
| Tuan 2 |
1 Newsletter |
Noi dung gia tri: tips, kien thuc nganh |
Open rate >25%, click >3% |
| Tuan 3 |
1 Case study |
Ket qua khach hang + CTA tu van |
Click >3%, reply |
| Tuan 4 |
1 Offer |
Uu dai doc quyen cho subscriber |
Click >5%, conversion |
Lich gui email (gio/ngay tot nhat, tan suat, ngay nen tranh) va bang loi thuong gap cua email marketing: doc references/thong-so-va-loi-thuong-gap.md muc "4. Email Marketing (Brevo)".
5. TikTok Shop
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc |
Chi tiet |
Trang thai |
| Dang ky tai seller-vn.tiktok.com |
Can GPKD + CMND/CCCD chu |
[ ] |
| Xac minh tai khoan |
Upload giay to — mat 1–3 ngay |
[ ] |
| Setup cua hang |
Ten shop, logo, mo ta, chinh sach doi tra |
[ ] |
| Them san pham |
Anh 1:1 (800x800px min), mo ta chi tiet, SKU |
[ ] |
| Cai dat van chuyen |
Ket noi doi tac van chuyen (GHN, GHTK, J&T) |
[ ] |
| Cai dat thanh toan |
Tai khoan ngan hang doanh nghiep |
[ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc |
Chi tiet |
Trang thai |
| Toi uu listing san pham |
Tieu de co keyword, anh dep, mo ta day du, gia canh tranh |
[ ] |
| Setup voucher cua hang |
Giam gia cho don dau, freeship, combo |
[ ] |
| Ket noi TikTok Brand Account |
Link shop voi tai khoan brand de gan san pham vao video |
[ ] |
| Setup affiliate |
Cho phep creator ban san pham cua ban, hoa hong 5–15% |
[ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc |
Chi tiet |
Trang thai |
| Tao video co gan san pham |
Quay video + tag san pham — khach click mua truc tiep |
[ ] |
| Setup livestream ban hang |
Test 1–2 buoi, chuan bi script, layout |
[ ] |
| Ket noi voi UGC/Affiliate |
Tim 5–10 creator dang ky affiliate |
[ ] |
| Setup TikTok Shop Ads |
Product Shopping Ads, Video Shopping Ads |
[ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan |
Hoat dong |
Muc tieu |
| Tuan 1 |
Upload 10+ san pham, 3–5 video co tag san pham |
Don hang dau tien |
| Tuan 2 |
Livestream thu, chay voucher, mo affiliate |
10+ don hang |
| Tuan 3 |
Tang video/ngay, chay Shopping Ads nho |
Doanh thu on dinh |
| Tuan 4 |
Scale video + livestream + affiliate |
Tang don 50% vs tuan 3 |
Bang loi thuong gap cua TikTok Shop (listing, video, hoa hong affiliate, toc do xu ly don): doc references/thong-so-va-loi-thuong-gap.md muc "5. TikTok Shop".
6. Instagram Business
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc |
Chi tiet |
Trang thai |
| Tao tai khoan |
Dung email doanh nghiep |
[ ] |
| Chuyen sang Business Account |
Settings → Account → Switch to Professional |
[ ] |
| Chon danh muc |
Chon danh muc nganh chinh xac |
[ ] |
| Avatar |
320x320px, logo ro net |
[ ] |
| Bio |
150 ky tu: Mo ta + value proposition + CTA |
[ ] |
| Link trong bio |
Linktree hoac link truc tiep den landing page |
[ ] |
| Story Highlights |
Tao 4–6 highlight: Dich vu / Review / FAQ / Hau truong / Uu dai |
[ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc |
Chi tiet |
Trang thai |
| Ket noi Facebook Page |
Bat buoc de chay ads va cross-post |
[ ] |
| Bat Instagram Shopping (neu co) |
Settings → Business → Shopping → ket noi catalog |
[ ] |
| Setup auto-reply DM |
Tin chao mung + FAQ tu dong |
[ ] |
| Nghien cuu hashtag |
30 hashtag/post: 10 lon + 10 vua + 10 niche |
[ ] |
| Follow 50 tai khoan nganh |
Doi thu + KOL + Khach hang muc tieu |
[ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc |
Chi tiet |
Trang thai |
| Ket noi TikTok |
Cross-post Reels |
[ ] |
| Setup Creator Studio / Meta Business Suite |
Len lich dang bai |
[ ] |
| Tao template Canva |
5 template: Feed post, Story, Carousel, Reels cover, Highlight cover |
[ ] |
| Tao branded hashtag |
#TenBrand — dung nhat quan tren moi bai |
[ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan |
So bai |
Loai noi dung |
Muc tieu |
| Tuan 1 |
4–5 feed + 7 story |
Grid aesthetic: gioi thieu brand, san pham, team |
100 follower |
| Tuan 2 |
4–5 feed + 7 story + 2 Reels |
Giao duc + tips + behind scenes |
Engagement |
| Tuan 3 |
4–5 feed + 7 story + 3 Reels |
Review + case study + UGC |
Save + Share |
| Tuan 4 |
4–5 feed + 7 story + 3 Reels |
Mix TOFU/MOFU/BOFU |
DM + Lead |
Thong so ky thuat (kich thuoc feed/Reels/Story, so slide carousel, hashtag, caption) va bang loi thuong gap cua Instagram Business: doc references/thong-so-va-loi-thuong-gap.md muc "6. Instagram Business".
7. Google Business Profile (GBP)
Giai doan 1 — Tao & Setup (Ngay 1–2)
| Buoc |
Chi tiet |
Trang thai |
| Tao tai business.google.com |
Dang nhap bang Gmail doanh nghiep |
[ ] |
| Nhap ten doanh nghiep |
Ten chinh xac nhu tren bien hieu |
[ ] |
| Chon danh muc |
Chon danh muc chinh + 2–3 danh muc phu |
[ ] |
| Nhap dia chi |
Dia chi chinh xac, ghim tren Google Maps |
[ ] |
| Nhap SDT + Website |
SDT truc tiep, website chinh |
[ ] |
| Nhap gio mo cua |
Day du 7 ngay, cap nhat ngay le |
[ ] |
| Them anh |
Logo, anh bia, anh noi that, anh san pham — toi thieu 10 anh |
[ ] |
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
| Buoc |
Chi tiet |
Trang thai |
| Xac minh doanh nghiep |
Thu buu dien / Dien thoai / Email — mat 3–14 ngay |
[ ] |
| Viet mo ta doanh nghiep |
750 ky tu — noi ro dich vu, dac diem, khu vuc phuc vu |
[ ] |
| Them dich vu/san pham |
Liet ke day du dich vu + gia (neu co) |
[ ] |
| Them thuoc tinh |
Wi-Fi, dau xe, chap nhan the, dat lich online, etc. |
[ ] |
| Tao link dat lich/dat hang |
Ket noi den form hoac he thong booking |
[ ] |
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
| Buoc |
Chi tiet |
Trang thai |
| Ket noi Google Ads |
Hien thi dia chi trong quang cao Search |
[ ] |
| Setup Google Analytics |
Theo doi traffic tu GBP |
[ ] |
| Xin review tu khach hang cu |
Gui link review truc tiep qua Zalo/SMS |
[ ] |
| Tao bai dang GBP |
Bai gioi thieu + bai uu dai + bai su kien |
[ ] |
| Tra loi review hien co |
Tra loi 100% review — ca tich cuc va tieu cuc |
[ ] |
Giai doan 4 — Ke hoach 30 ngay dau
| Tuan |
Hoat dong |
Muc tieu |
| Tuan 1 |
Hoan thien 100% thong tin, them 10+ anh |
Profile hoan chinh |
| Tuan 2 |
Xin 5–10 review tu khach cu, dang 2 bai |
5+ review 5 sao |
| Tuan 3 |
Dang 2 bai, tra loi review, them anh moi |
Xuat hien tren Google Maps |
| Tuan 4 |
Dang 2 bai, xin them review, cap nhat thong tin |
10+ review, ranking len |
Thong so ky thuat (kich thuoc anh/logo/anh bia, gioi han bai dang, tan suat, muc tieu review) va bang loi thuong gap cua Google Business Profile: doc references/thong-so-va-loi-thuong-gap.md muc "7. Google Business Profile (GBP)".
Ban do tich hop lien kenh
So do luong kenh, ma tran tich hop 9 cap kenh (tu kenh → den kenh → cach ket noi → muc dich), va 6 quy tac tu dong hoa (trigger → hanh dong → tool): doc references/tich-hop-va-moc-tang-truong.md muc "Ban do tich hop lien kenh".
Moc tang truong (Growth Milestones)
Bang moc 30/60/90 ngay cho ca 7 kenh, moi moc chia 2 muc "tot" va "xuat sac": doc references/tich-hop-va-moc-tang-truong.md muc "Moc tang truong (Growth Milestones)". Doc khi can dat KPI thuc te cho kenh moi mo.
Cross-reference
- Can ke hoach noi dung cho kenh moi? → Dung
01-lich-noi-dung
- Can hieu khach hang de chon kenh phu hop? → Dung
09-insight-khach-hang
- Can tinh ngan sach cho tung kenh? → Dung
10-tinh-kpi-nguoc
- Can setup email marketing chi tiet hon? → Dung
14-email-marketing
- Can ke hoach MKT tong the truoc khi mo kenh? → Dung
00-ke-hoach-mkt
Checklist chat luong
Truoc khi giao bao cao, kiem tra:
- Chi huong dan kenh user yeu cau — khong lam tat ca neu khong can
- Moi kenh co du 4 giai doan: Setup, Xac minh, Tich hop, Ke hoach 30 ngay
- Thong so ky thuat (kich thuoc anh, video, ky tu) chinh xac va cap nhat
- Moi kenh co bang loi thuong gap voi cach tranh cu the
- Ban do tich hop chi ro cach cac kenh lien ket voi nhau
- Automation rules co trigger va hanh dong cu the
- Moc tang truong thuc te — khong hua so qua lon cho kenh moi
- Ke hoach 30 ngay co ti le TOFU/MOFU/BOFU phu hop
- Checklist co trang thai [ ] de user tick khi hoan thanh
- Phu hop voi nganh hang cua user — khong generic
