go-to-market

Go-to-Market — CMO Methodology

CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.

When to Load

Trigger	What's Needed
Define positioning and messaging	`references/positioning-messaging.md` — Dunford framework, message hierarchy
Build acquisition channel strategy	`references/acquisition-strategy.md` — channel mix, PLG/SLG, funnel metrics
Design brand architecture	`references/acquisition-strategy.md` — brand systems, visual identity, brand health
Model growth economics	`references/growth-modeling.md` — CAC/LTV, cohort analysis, market entry
Develop competitive response	`references/acquisition-strategy.md` — pricing wars, feature races, brand defense
Plan market entry	`references/growth-modeling.md` — beachhead, land-and-expand, channel economics

Loading Order

skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')

Reference Files

Reference	Purpose
`references/positioning-messaging.md`	April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic
`references/acquisition-strategy.md`	Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture
`references/growth-modeling.md`	CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand)

Output Contract

The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.

Related Skills

artifact-pyramids — output contract
product-strategy — CPO methodology (product vision, PMF, market sizing)
brand-designer — visual brand identity design
seo-content-optimization — organic search and content strategy