brutalist-industrial

One identity: a declassified blueprint for a machine you haven't been cleared to see.

1. PALETTE (Fixed)

Ground: #F2F1EC (aged paper). Dark ground variant: #1B1B18.
Ink: #141414 (near-black, neutral).
Signal color — exactly one: safety orange #E8540B, industrial yellow #E3B23C, or technical blue #2B5FA8. Pick by brief; then it never changes.
Secondary ink for metadata: #6E6C64.
Rules/borders: #141414 full opacity — visible, 1px, everywhere.
No gradients, no shadows, no glows. Depth comes from offset solid blocks and rules.

Display: heavy grotesk (Archivo, Archivo Black, or Arial Black fallback), weight 700–900, uppercase, tight tracking (−0.01em), huge scale clamp(2.6rem, 7vw, 6rem).
Body: same family at 400, 15–17px, 1.5–1.6.
Labels/metadata: monospaced (IBM Plex Mono, ui-monospace), uppercase, letter-spacing: 0.08–0.12em, 10–12px. Section coordinates ("01 / 04"), spec numbers ("GS-114"), and status tags all use mono.
NEVER italic, never serif, never lowercase-as-brand (except deliberate design-read exception).

Visible grid discipline: hairline rules (1px solid ink) everywhere — section separators, column dividers, table rows. The grid IS the design.
Header block: left-aligned wordmark + mono coordinates right ("N-01 / REV 3"); top and bottom 1px rules closing the masthead.
Hero: giant condensed uppercase headline spanning full width, kicker line in mono with a signal-color marker (▪ or ▸), body right-blocked in a 5/12 column, exit line at the bottom: mono small print + signal CTA box.
Data as structure: features/pricing rendered as indexed tables or ledger rows with rules — never rounded cards. If cards: square, 1px ink border, no shadow. Selected/featured row gets a signal-color fill (#E8540B with ink text).
Buttons: rectangles, 1–2px ink borders, hard offset shadow 4px 4px 0 ink (or signal), press = offset removed.

No emoji. No icons beyond typographic markers (▪, ▸, ■, →) and drawn square/cross glyphs.
Numbers are the decoration: every section gets a mono index number; metrics typeset in mono columns like an instrument panel.
Photography: none by default. Full-bleed halftone/greyscale image with a 1px ink frame only if the read demands it.
CTAs: one solid CTA (signal fill or ink), plus a plain mono text link. Never two equal buttons.

Instant or 80–150ms snaps — machine response, not choreography.
Hover: invert (ink→ground), 1px border flip to signal. No float, no wobble, no parallax.
One allowed entrance: sections reveal via clip/translate up 8px, 150ms.