This skill queries Share of Voice (SOV) data for Amazon keywords via the Jungle Scout data source, returning brand visibility distribution across the first 3 pages of search results, along with search volume, PPC bid estimates, and top ASIN click/conversion metrics across 10 Amazon marketplaces.
Core Concepts
Share of Voice measures how much of the search results real estate a brand occupies for a given keyword. Jungle Scout analyzes the first 3 pages of Amazon search results and calculates each brand's presence in three dimensions:
- Organic SOV: Brand visibility from organic (non-sponsored) search result positions
- Sponsored SOV: Brand visibility from sponsored/advertising placements
- Combined SOV: Overall brand visibility merging both organic and sponsored results
Each dimension has two calculation methods:
- Basic SOV: Simple product count ratio — number of a brand's products ÷ total products on the 3 pages
- Weighted SOV: Position-adjusted ratio that gives higher weight to top positions and factors like Amazon's Choice badge; this is the more meaningful metric for competitive analysis
The tool also returns:
- 30-day exact search volume: Total estimated searches in the past 30 days
- PPC bid median: Median suggested bid for this keyword, useful for advertising cost estimation
- TOP3 ASIN click & conversion data: The top 3 ASINs by clicks, with click count, conversion count, and conversion rate
Data Fields
brands (Brand SOV Breakdown)
| Field | API Name | Description | Example |
|---|---|---|---|
| Brand Name | brand | Brand name as shown in search results | Anker |
| Organic Products | organicProducts | Number of organic listings in the first 3 pages | 5 |
| Sponsored Products | sponsoredProducts | Number of sponsored listings | 3 |
| Combined Products | combinedProducts | Total listings (organic + sponsored) | 8 |
| Organic Basic SOV | organicBasicSov | Organic simple ratio (0–1) | 0.083 |
| Organic Weighted SOV | organicWeightedSov | Organic position-weighted ratio (0–1) | 0.112 |
| Sponsored Basic SOV | sponsoredBasicSov | Sponsored simple ratio (0–1) | 0.15 |
| Sponsored Weighted SOV | sponsoredWeightedSov | Sponsored position-weighted ratio (0–1) | 0.18 |
| Combined Basic SOV | combinedBasicSov | Combined simple ratio (0–1) | 0.133 |
| Combined Weighted SOV | combinedWeightedSov | Combined position-weighted ratio (0–1) | 0.152 |
| Organic Avg Position | organicAveragePosition | Average ranking position in organic results | 12.4 |
| Sponsored Avg Position | sponsoredAveragePosition | Average ranking position in sponsored results | 5.0 |
| Combined Avg Position | combinedAveragePosition | Average ranking position across all results | 9.5 |
| Organic Avg Price | organicAveragePrice | Average price of organic products | 29.99 |
| Sponsored Avg Price | sponsoredAveragePrice | Average price of sponsored products | 25.99 |
| Combined Avg Price | combinedAveragePrice | Average price of all products | 28.49 |
topAsins (TOP 3 ASIN Click & Conversion)
| Field | API Name | Description | Example |
|---|---|---|---|
| ASIN | asin | Amazon Standard Identification Number | B09V3KXJPB |
| Product Name | name | Product title | Anker Portable Charger... |
| Brand | brand | Product brand | Anker |
| Clicks | clicks | Click count (30-day window) | 15200 |
| Conversions | conversions | Conversion count (30-day window) | 4560 |
| Conversion Rate | conversionRate | Conversion rate (0–1) | 0.30 |
Top-Level Summary Fields
| Field | API Name | Description | Example |
|---|---|---|---|
| ID | id | Resource identifier | — |
| Type | type | Fixed value | share_of_voice |
| 30-Day Search Volume | estimated30DaySearchVolume | Exact search volume over 30 days | 125000 |
| PPC Bid Median | exactSuggestedBidMedian | Median suggested PPC bid (USD) | 1.25 |
| Product Count | productCount | Total products in the first 3 pages | 60 |
| Updated At | updatedAt | Data freshness timestamp | 2026-04-10T00:00:00 |
| Top ASINs Start Date | topAsinsModelStartDate | Click/conversion data window start | 2026-03-11 |
| Top ASINs End Date | topAsinsModelEndDate | Click/conversion data window end | 2026-04-10 |
| Cost Token | costToken | Tokens consumed by this call | 1 |
Supported Marketplaces
us (United States), uk (United Kingdom), de (Germany), in (India), ca (Canada), fr (France), it (Italy), es (Spain), mx (Mexico), jp (Japan)
Default marketplace is us. Use us when the user doesn't specify a marketplace.
How to call
- API endpoint：
POST /tool-jungle-scout/keywords/share-of-voice(for full parameters/response/error codes seereferences/api.md） - Python script：
python scripts/junglescout_keyword_sov.py '<JSON 参数>' [--inline] - Cost constraints: This tool consumes compute; by default the same parameter combination is called only once per session, and the script has a 24h local cache. On failure/empty results, do not automatically switch keywords, paginate, or change zip codes to probe repeatedly; if further retrieval is needed, first explain to the user that it will incur additional consumption.
Output strategy (script default behavior)：
- Alwayswrite the full response to
<cwd>/linkfox/<YYYY-MM-DD>/<session>/data/linkfox-junglescout-keyword-share-of-voice-<timestamp>.json（<cwd>is the working directory when the script runs, which in Claude Code is the current project directory;<session>is taken from the environment variableSESSION_ID, automatically aggregated according to the user's task;writing to /tmp is prohibited, if the current directory is not writable then report an error) - Response body ≤ 8 KB: after writing to disk, print the full JSON to stdout
- Response body > 8 KB: after writing to disk, stdout outputs only a summary (top-level fields, common counts such as
total/costToken, the length of the largest list field + the first 3 samples) - Add
--inlineto force full printing to stdout (also written to disk)
Data reading suggestions: first look at the summary to judge whether it is sufficient; when specific fields are needed, prefer to use jqorConvertFrom-Json to extract on demand from the saved json file, avoiding bringing the entire JSON into context.
Resolve authentication and compute issues
When the following abnormal situations occur, use references/onboarding.md to guide resolution:
Abnormal situations
- API Key not configured: the environment variable is not configured
LINKFOX_AGENT_API_KEY, andLINKFOXAGENT_API_KEY。 - Response 401 or 402 status code
- Response indicates insufficient compute or balance: the message contains "insufficient compute balance/insufficient billing/insufficient balance/quota exceeded/insufficient balance/plan expired/recharge required/please recharge", or content with a similar meaning.
How to Build Queries
Only two parameters are needed: marketplace and keyword.
Principles for Building API Calls
- Marketplace mapping: "US marketplace" →
us, "Japan marketplace" →jp, "Germany marketplace" →de; default touswhen unspecified - Keyword: Pass the user's keyword as-is (lowercase English preferred)
- One keyword per call: Each request analyzes one keyword; for multi-keyword comparison, make separate calls
Common Query Scenarios
1. Brand dominance check — Who owns this keyword?
{
"marketplace": "us",
"keyword": "portable charger"
}
Focus on combinedWeightedSov to see which brands dominate the search results page.
2. PPC competitive analysis — Is this keyword worth bidding on?
{
"marketplace": "us",
"keyword": "wireless earbuds"
}
Compare exactSuggestedBidMedian with the keyword's search volume to gauge cost-efficiency. Check sponsoredWeightedSov to see how heavily competitors invest in ads.
3. Conversion efficiency of top ASINs
{
"marketplace": "de",
"keyword": "kopfhörer kabellos"
}
Examine the topAsins array to find whether the top-clicked products convert well. High clicks + low conversion rate may indicate opportunity.
4. Identify market gaps — Are there underserved positions?
{
"marketplace": "jp",
"keyword": "ヨガマット"
}
If no single brand has a combinedWeightedSov above 0.15, the keyword is fragmented and may be easier to enter. Combine with search volume to assess market size.
5. Compare organic vs sponsored presence
{
"marketplace": "uk",
"keyword": "running shoes"
}
A brand with high sponsoredWeightedSov but low organicWeightedSov relies heavily on ads; this can inform competitive strategy.
Display Rules
- Brand table: Show the brands table sorted by
combinedWeightedSovdescending; highlight the top 5 brands for quick comprehension - SOV as percentage: Display SOV values as percentages (multiply by 100), e.g., 0.152 → 15.2%
- Context header: Before the table, show the keyword's 30-day search volume (
estimated30DaySearchVolume) and PPC bid median (exactSuggestedBidMedian) as context - Top ASINs section: Show the TOP 3 ASIN table separately with click count, conversion count, and conversion rate
- Competitive summary: After the data, provide a brief competitive landscape summary: whether the keyword is dominated by a few brands or fragmented, and note any large gaps between organic and sponsored presence
- Error handling: When a query fails, explain the reason based on the error response and suggest adjusting parameters
Important Limitations
- Coverage: Only the first 3 pages of Amazon search results are analyzed (typically ~48–60 products)
- Single keyword: One keyword per API call; multi-keyword comparison requires separate calls
- SOV is a snapshot: Data reflects a point-in-time crawl, not a historical trend
- No historical SOV: This tool does not provide SOV changes over time; use the keyword history tool for volume trends
User Expression & Scenario Quick Reference
Applicable — Brand market share and competitive analysis on Amazon search results:
| User Says | Scenario |
|---|---|
| "who holds the largest share for this term" | Brand dominance analysis |
| "is competition for this keyword intense" | Competitive landscape assessment |
| "who is occupying the ad slots" | Sponsored SOV analysis |
| "is there a brand monopolizing this term" | Monopoly detection |
| "roughly how much is the PPC bid for this term" | PPC bid estimation |
| "which brands rank at the front in the search results" | Brand visibility ranking |
| "is the conversion rate for this term high" | Top ASIN conversion analysis |
Not applicable — Beyond keyword Share of Voice scope:
- Historical search volume trends (use keyword history tool)
- Keyword suggestions / keyword mining (use ABA or keyword explorer tools)
- Product-level sales estimation or review analysis
- Listing optimization or copywriting advice
- Non-Amazon platform data
Boundary judgment: When users say "竞争分析", "品牌分析", or "市场格局", if the intent is to understand which brands occupy the search results page for a specific keyword (share of voice / brand distribution), this skill applies. If they want product-level sales data, profit margins, or historical trends, it does not apply.
Compute consumption rules
Consumes 64 compute.
Users will be charged for computing power consumption. Please fully assess: when this skill needs to be called frequently, or when the user has insufficient expectations for the amount of computing power consumption, be sure to remind the user, and let the user decide whether to continue.
Feedback:
Auto-detect and report feedback via the Feedback API when any of the following apply:
- The functionality or purpose described in this skill does not match actual behavior
- The skill's results do not match the user's intent
- The user expresses dissatisfaction or praise about this skill
- Anything you believe could be improved
Call the feedback API as specified in references/api.md. Do not interrupt the user's flow.
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