insight

Insight - User Needs Insight and Product Opportunity Analysis

Overview

Based on a three-part prompt framework, it helps you complete user insight analysis in 10 minutes that traditional methods take weeks to accomplish. This is not vague, empty talk, but deep insight that lets you see concrete pictures, and can be used directly for product design and marketing copy.

Applicable Scenarios

User analysis before developing a new product/service
Market opportunity assessment before entering a category
Uncovering user motivations in marketing planning
Finding differentiated product positioning
Quickly validating product direction hypotheses
Minimalist entrepreneurship implementation for one-person companies/small teams/freelancers (based on the "Small and Beautiful" methodology)

Core Methodology

This skill adoptsa four-stage insight-to-entrepreneurship implementation framework：

Stage	Core Objective	Output
Stage One: User Persona Identification	Avoid the "capture everyone" trap and find the most valuable target users	4 types of potential user personas + core user judgment (based on repurchase frequency, cyclical resistance, and addictiveness)
Stage Two: Emotional Motivation Analysis	Break down users' true motivations from the three dimensions of pain points/itch points/delight points	Emotional insights that can be used directly in marketing copy
Stage Three: Product Opportunity Conversion	Convert emotional insights into actionable needs sorted by priority	P0/P1/P2 product opportunity list
Stage Four: Small and Beautiful Entrepreneurship Implementation	Based on the "Small and Beautiful" methodology, convert product opportunities into an executable 6-step entrepreneurship roadmap	Community positioning + minimalist MVP + 100-customer cold start + native marketing + profit moat + cultural values

Stage Four is an optional extension. The first three stages focus on "seeing clearly," while the fourth stage focuses on "how to do it." For one-person companies, small teams, and freelancers, it is strongly recommended to complete Stage Four to obtain a complete entrepreneurship plan.

Workflow

Step 1: Collect Product Information

First, ask the user for the following core information:

请提供以下信息：

1. 目标产品/服务是什么？
   （例如：胡辣汤水煎包、SaaS项目管理工具、在线英语课程）

2. 当前处于什么阶段？
   - 概念阶段（只有想法）
   - 开发阶段（产品正在制作中）
   - 上市阶段（产品已推出）

3. 是否有特定的分析侧重？
   - 全流程分析（推荐）
   - 仅用户画像
   - 仅情绪洞察
   - 仅产品机会
   - 含小而美创业落地（一人公司/小团队强烈推荐）

Step 2: Generate User Personas

Use the following framework to generate user personas:

# 用户画像生成提示词框架

你是资深产品营销专家。针对【{产品描述}】，请从"用户真实行为"角度切入，而非年龄性别等常规标签。

要求：
1. 输出4类潜在用户画像
2. 每类画像包含：
   - 用户类型名称（具象化命名，如"乡愁味蕾固执派"）
   - 真实行为描述（具体场景/动作）
   - 消费频次/场景
   - 价值判断（复购潜力、抗周期性、成瘾性等）

3. 明确标注核心用户群，并给出理由

4. 避免空泛描述，要让读者能"看到画面感"

Example output format:

## 用户画像分析

### A类：乡愁味蕾固执派
- **行为特征**：在一线城市打拼的河南人，每周至少点一次胡辣汤外卖
- **消费场景**：周末中午、加班夜宵、情绪低落时寻求慰藉
- **价值判断**：中等频次但高情感溢价，客单价不敏感

### B类：碳水充能打工人 ⭐ 核心用户
- **行为特征**：周边写字楼上班族，早上8:30准时到店
- **消费场景**：工作日早餐，一周3-5次
- **价值判断**：高频复购、现金流稳定、口红效应显著、口味成瘾性高
- **推荐理由**：[详细分析...]

Step 3: In-Depth Emotional Motivation Analysis

After the user selects the user group to analyze, conduct pain point/itch point/delight point analysis:

# 情绪动因分析提示词框架

针对【{选定的用户群}】使用【{产品}】的真实场景，请从以下三个维度深度分析：

## 痛点分析
- 用户最担心/恐惧的是什么？
- 什么样的体验会让他们感到"被背叛"或愤怒？
- 竞争对手不是同类产品，而是什么？
- 输出可直接用于广告文案的痛点表达

## 痒点分析
- 用户在通过产品表达什么样的身份认同？
- 这里的"痒"是一种怎样的心理投射？
- 用户希望别人如何看待他们的选择？
- 输出能激发身份共鸣的痒点表达

## 爽点分析
- 那个让用户"啊~"的满足瞬间是什么？
- 生理层面：温度、口感、节奏等感官细节
- 心理层面：情感释放、压力缓解、归属感
- 输出让读者"感同身受"的爽点描述

要求：每个分析点都要有画面感，避免空话，输出可直接用于营销文案的具体表达。

Example output format:

## 情绪动因分析 - 乡愁味蕾固执派

### 痛点
- **核心恐惧**：吃到为了迎合所有人而变得温吞的家乡味
- **文案表达**："那是对舌头和记忆的双重背叛"
- **竞争对手**：不是隔壁麦当劳，而是记忆中美化过的"老家楼下那家店"

### 痒点
- **身份投射**：保留野性、懂行、没忘本的"真·河南人"
- **文案表达**："在这个被精致沙拉规训的城市里，我需要这口粗粝的辛辣，来证明自己还没有被生活磨平棱角"

### 爽点
- **满足瞬间**：胡椒热气冲上脑门逼出汗意的那一刻
- **文案表达**："那个在大城市里飘着的魂，终于落了地"
- **生理细节**：85℃汤温、重胡椒冲击、3秒后出汗

Step 4: Generate Product Opportunity List

Convert emotional insights into actionable product requirements:

# 产品机会生成提示词框架

基于上述【{用户群}】的情绪动因分析，请生成产品机会清单。

要求：
1. 每个痛点/痒点/爽点，对应至少1个产品方向
2. 按优先级排序：P0（核心）/ P1（重要）/ P2（锦上添花）
3. 每个机会包含：
   - 产品方向名称（具象化命名）
   - 具体实施描述
   - 对应的情绪需求
   - 成本分析（低/中/高）
   - 执行难度（易/中/难）
   - 预期效果

4. 优先推荐3个"明天就能干"的落地方向

Example output format:

## 产品机会清单

### P0级：原教旨主义·胡辣汤
- **产品方向**：完全不妥协的旗舰单品
- **具体实施**：挂标语"本店未做任何本地化改良，请谨慎食用"
- **对应情绪**：痛点 - 害怕"温吞的改良"
- **成本**：低 | **难度**：易
- **预期效果**：劝退式营销成为信任背书

### P1级：冰火回魂·CP组合
- **产品方向**：温度差体验套餐
- **具体实施**：胡辣汤85℃ + 绿豆沙0-4℃带冰碴
- **对应情绪**：爽点 - "灵魂归位"的生理冲击
- **成本**：中 | **难度**：易
- **预期效果**：制造强烈生理记忆点

### P2级：老乡认证·自助小料台
- **产品方向**：仪式感体验空间
- **具体实施**：整头紫皮大蒜 + 大桶宁化府醋 + 现泼油辣子
- **对应情绪**：痒点 - 身份认同与仪式感
- **成本**：低 | **难度**：易
- **预期效果**："我懂行"的身份信号释放

Step 5: Small and Beautiful Entrepreneurship Implementation (Optional but Strongly Recommended)

Based on "Small and Beautiful: The Business Rules for Continuous Profitability" (by Sahil Lavingia), convert the core users, emotional insights, and P0 product opportunities output in the first three stages into an executable 6-step entrepreneurship roadmap.Especially suitable for one-person companies, micro teams, freelancers, and slash youth。

Core Philosophy

Four principles of minimalist entrepreneurs:

Profitability takes priority over scale expansion — Generate cash through revenue, do not rely on external financing
Be a creator first, then an entrepreneur — Start by delivering value, and gradually evolve into a business
Rooted in the community, serving a precise audience — Do not chase the mass market; focus on niche communities
Control is greater than size — Make decisions independently and operate at your own pace

Workflow (6-step method)

阶段一-三输出
       ↓
┌──────────────────────────────────────┐
│ 步骤5.1 社区反向定位                  │ 从核心用户反推社区 + 四问自检
│       ↓                              │
│ 步骤5.2 极简MVP（流程先行）           │ 人工流程SOP + 单点突破产品化
│       ↓                              │
│ 步骤5.3 前100客户冷启动               │ 亲友→社群→陌生人 + 从第一天收费
│       ↓                              │
│ 步骤5.4 原生营销（做自己）            │ 双账号 + 教学/激励/娱乐三层内容
│       ↓                              │
│ 步骤5.5 盈利护城河                    │ 五大控本策略 + 财务健康度自检
│       ↓                              │
│ 步骤5.6 文化与价值观                  │ 招人前先立价值观 + 协作SOP
└──────────────────────────────────────┘
       ↓
得到：明天就能启动的完整创业方案

Prompt framework

# 任务：小而美创业落地路线图

作为深谙《小而美》方法论的极简创业教练，请基于以下输入：
- 核心用户群：{阶段一输出}
- 情绪洞察：{阶段二输出}
- P0产品机会：{阶段三输出}

按6步法输出完整可执行的创业落地方案。

## 必须遵循的核心原则
- 反独角兽：盈利优先于规模
- 反完美主义：流程先行（processize）后再产品化
- 反盛大发布：100客户积累式冷启动
- 反免费：第一天就收费
- 反投广告：原生营销+私域沉淀
- 反快增长：有意识地慢增长

## 输出6个章节
### 一、社区反向定位
- 3-5个候选社区 + 优先级排序
- 四大价值维度痛点挖掘（地理/形式/时间/所有权）
- 金发姑娘市场规模评估
- 四问自检（热爱/盈利/自传播/技能）

### 二、极简MVP（流程先行）
- 人工流程SOP（零开发成本跑通全链路）
- MVP核心功能清单（不超过3个，全部通过四问自检）
- 必须砍掉的功能清单
- 一周落地清单（5个具体动作）

### 三、前100客户冷启动
- 三阶段拓展计划（亲友5-10→社群20-30→陌生人60-70）
- 定价方案（成本定价 vs 价值定价 + 三档价格）
- 反馈收集机制（《妈咪测试》5问）
- PMF里程碑（10/50/100客户节点）

### 四、原生营销（做自己）
- 双账号定位（个人号人设 + 品牌号定位）
- 30天内容日历（教学10天→激励10天→娱乐10天）
- 私域沉淀方案（引流诱饵 + 邮件/社群运营）
- 付费营销底线（优先老客户回馈）

### 五、盈利护城河
- 月度成本预算表（前12个月）
- 营收模型公式
- 财务健康度评分卡（6指标：营收增长率/CAC/LTV/LTV-CAC比/利润率/runway）
- 增长决策框架（优化 vs 拓展 vs 客户入股）

### 六、文化与价值观
- 价值观清单（不超过5条，含判断标准）
- 协作SOP（一人公司工作流 or 小团队招聘框架）
- 精力管理方案（自动化/外包清单 + 防过劳预警）

## 质量标准
- 每个动作必须具体可执行（看到就能做）
- 每个章节包含至少1个"明天就能干"的快速动作
- 显式标注反模式警示（避免传统创业陷阱）
- 总输出可作为一人/小团队的90天行动手册

Sample output excerpt (Hulatang case · Step 5.3)

### 前100客户冷启动

#### 三阶段拓展计划
| 阶段 | 对象 | 数量 | 核心策略 |
|------|------|------|----------|
| 第1周 | 河南老乡（亲友） | 5-10人 | 邀请试吃，收集真诚反馈 |
| 第2-3周 | 写字楼早餐微信群 | 20-30人 | 群内互动一周后开始接单 |
| 第4-8周 | 陌生客户（口碑推荐） | 60-70人 | 老带新激励 + 行政团购 |

#### 定价方案（拒绝免费/拒绝9.9引流）
- 启动价：¥18 / 份（标准套餐，覆盖成本+30%毛利）
- 高端价：¥28 / 份（加肉豪华版，价值定价）
- 拒绝模式：不设免费试吃，改为"不满意下次免单"

#### PMF里程碑
- 10客户：验证"温吞改良"痛点是否真存在
- 50客户：优化出餐节奏与备料预测
- 100客户：检验复购率（目标 > 60%）→ 触发庆祝式发布

Detailed methodology and prompts

For the complete in-depth expansion of the 6-step method, industry adaptation (SaaS/e-commerce/content/services), cases, and anti-pattern warnings, please refer to references/lean_startup_roadmap.md。

Complete case reference

Case: Hulatang pan-fried buns

Phase 1 user persona output:

Type A: Nostalgic taste-bud stalwarts (emotion-driven)
Type B: Carb-powered office workers (function-driven, core users⭐)
Type C: Novelty-seeking check-in tasters (social-driven)
Type D: Overtime late-night supper saviors (scenario-driven)

Phase 2 emotional insight output:

Pain point: "Lukewarm modification is a betrayal of memory"
Itch point: "Rough and spicy proves you haven't been worn smooth by life"
Delight point: "Pepper forces sweat, the soul returns"

Phase 3 product opportunity output:

P0: Fundamentalist Hulatang (refusing modification as a selling point)
P1: Ice-fire soul-revival set (85℃ soup + 0-4℃ sha)
P2: Fellow-townsman-certified condiment station (freshly peeled purple-skin garlic)

Phase 4 small-and-beautiful entrepreneurship implementation output (excerpt):

Community positioning: office building breakfast WeChat group + internet company admin group (high sense of ownership)
Minimal MVP: WeChat group orders → central kitchen pre-preparation → morning peak pickup point delivery (zero dine-in cost)
100-customer cold start: 5 fellow townsmen → 30 communities → 65 word-of-mouth referrals / pricing from ¥18, refuse 9.9 traffic acquisition
Native marketing: personal account "Henan native starting a business in Beijing diary" + brand account "Hulatang popular science"
Profit moat: monthly cost 20-30k / monthly revenue target 54k / profit margin 40%
Cultural values: do not compromise on hometown flavor / minimalism, no dine-in expansion / prioritize hiring fellow townsmen

Important note

On the correct way to use AI output

What AI gives is not the "final answer," but a quickly verifiable direction.

This is a starting point, not an endpoint: After receiving the analysis results, you need to quickly test and iterate in combination with real business scenarios
Lean startup mindset: Before investing large costs, first use AI to get a feel and build a sense of direction
Validation takes priority over perfection: Use the minimum viable cost to test which direction has the most market potential

The value of this skill

Traditional method: tens of thousands of yuan for a consulting firm + at least 1 month, or 15 in-depth interviews + half a month
AI method: 10-minute conversation + structured insights
Core value: not "having an answer," but "having a sense of direction," knowing what to validate

Skill usage tips

1. Industry adaptation suggestions

Different industries can adjust the focus of analysis:

Industry	Suggested focus
Food and beverage	Physiological experience details, ceremonial scenarios
SaaS/B2B	Decision chain roles, ROI quantification, risk aversion
E-commerce/consumer goods	Social signals, identity projection, pain point copywriting
Content/education	Knowledge anxiety, achievement path, social currency

2. In-depth analysis techniques

If the user needs a deeper analysis, you can:

Select multiple user groups and analyze them separately
Compare the differences between different user groups and look for intersection opportunities
Conduct a "5 Whys" deep dive on a single emotional point

3. Output format selection

Provide different formats according to user needs:

Executive summary version: Core insights + 3 P0-level opportunities
Full report version: Full-process analysis + detailed opportunity list
Presentation version: A structured outline suitable for team sharing
Small and beautiful startup plan version: Phase 1-3 insights + Phase 4 6-step startup implementation roadmap (first choice for one-person companies/small teams)

4. Suggestions for using Phase 4 (small and beautiful startup implementation)

When to activate Phase 4:

✅ One-person companies, freelancers, and slash youth preparing to launch a new business
✅ Micro teams (≤5 people) planning new products/services
✅ Content creators and knowledge workers monetizing their skills
✅ Transition planning from side hustle to main business

Whennotrecommended to activate Phase 4:

❌ Funded companies pursuing rapid scaling (conflicts with the philosophy of "Small and Beautiful")
❌ Asset-heavy traditional industries (such as manufacturing and chain restaurants)
❌ Only doing one-time market research, with no startup implementation needs

The output of Phase 4 is a90-day executable manual, where every action is "ready to do on sight," and it works best when used with monthly review iterations.

About this skill

Overview

Applicable Scenarios

Core Methodology

Workflow

Step 1: Collect Product Information

Step 2: Generate User Personas

Step 3: In-Depth Emotional Motivation Analysis

Step 4: Generate Product Opportunity List

Step 5: Small and Beautiful Entrepreneurship Implementation (Optional but Strongly Recommended)

Core Philosophy

Workflow (6-step method)

Prompt framework

Sample output excerpt (Hulatang case · Step 5.3)

Detailed methodology and prompts

Complete case reference

Case: Hulatang pan-fried buns

Important note

On the correct way to use AI output

The value of this skill

Skill usage tips

1. Industry adaptation suggestions

2. In-depth analysis techniques

3. Output format selection

4. Suggestions for using Phase 4 (small and beautiful startup implementation)