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amazon-listing-optimization

Security & auditing

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Updated 10-16 06:23

About this skill

Amazon Listing Optimization 📝

Build a keyword-optimized listing from scratch, or audit and optimize an existing listing. No API key required — works out of the box.

Two Modes

Mode Use Case Input Output
A — Create Build a new listing Keywords and/or competitor ASIN + product information + tone Complete listing copy + keyword coverage score
B — Optimize Improve an existing listing Your ASIN or URL (+ optional keywords or competitor ASIN) Optimized listing copy + audit report + gap analysis

Mode A — Three Ways to Start

Input Source How It Works
Keywords User provides a keyword list → the skill prioritizes and generates the listing
Competitor ASIN User provides 1-3 competitor ASINs → the skill fetches their listings, extracts keywords, then generates a listing that covers all keywords and more
Both User provides keywords + competitor ASIN → the skill merges both sources for maximum coverage

Features

  • Keyword-driven listing generation: Import keywords (from amazon-keyword-research, a manual list, or extracted from competitor ASINs), prioritize them, and generate copy that maximizes keyword coverage
  • Competitor keyword extraction: Fetch competitor listings and automatically extract their title/bullet keywords as your baseline
  • 8-dimension audit and scoring: Title, bullets, description, images, A+ content, pricing, reviews, SEO coverage
  • Keyword coverage tracking: A visual map showing which keywords appear in the title/bullets/description/missing
  • Tone selection: Professional, friendly, urgent, luxury — affects the AI copy style
  • Competitive benchmarking: Compare your listing with competitors
  • Multi-marketplace: US, UK, Germany, France, Italy, Spain, Japan, Canada, Australia, India, Mexico, Brazil

Usage Examples

Mode A — Create from Keywords

为便携式榨汁杯创建listing。关键词：portable blender, smoothie maker, USB rechargeable, travel blender, personal blender。材质：BPA-free Tritan。颜色：白色。容量：380ml。语气：友好。

我有这些研究关键词：[粘贴关键词列表]。产品：硅胶厨房用具套装，12件，耐热至480°F。生成完整listing。

Mode A — Create from Competitor ASINs

我想在亚马逊美国卖狗T恤。这是我的3个竞争对手：B0D72TSM62、B0ABC12345、B0XYZ67890。我的产品是100%棉，6个颜色，XS-XL，趣味印花。分析他们的listing并创建一个更好的。语气：友好。

为我的瑜伽垫创建listing。看这个竞争对手：B09V3KXJPB。提取他们的关键词，找出他们遗漏的内容，并构建一个覆盖更多关键词的listing。产品：6mm TPE，防滑，带携带带。语气：专业。

Mode A — Create from Keywords + Competitor ASINs

使用amazon-keyword-research为"portable blender"查找关键词，同时分析这些竞争对手：B0CPY1GFVZ、B0CXLF3Y19。合并所有关键词并创建listing。产品：380ml，USB-C，BPA-free Tritan。语气：专业。

Mode B — Optimize Existing

审计亚马逊美国ASIN B0D72TSM62的listing

使用这些关键词优化B0D72TSM62：dog shirt, pet clothes, puppy clothing — 展示缺失的内容并重写

通过分析这些竞争对手来优化我的listing B0D72TSM62：B0ABC12345、B0XYZ67890。找出他们有而我没有的关键词，并重写我的listing以击败他们。

Mode A Workflow — Creating a Listing from Keywords

Step A1: Gather Keywords

Keywords can come from four sources (use one or merge multiple):

  1. Fromamazon-keyword-researchskill(recommended): First run keyword research, then feed the results directly in. Install:npx skills add nexscope-ai/Amazon-Skills --skill amazon-keyword-research -g
  2. From competitor ASINs: User provides 1-3 competitor ASINs → run on each<skill>/scripts/fetch-listing.sh → Extract keywords from their title, five bullets, and description → use as your keyword baseline. This is the fastest way — you inherit what competitors have already proven works, then add more.
  3. From user keyword list: The user pastes their own keyword list (e.g., from Helium 10 Cerebro, Jungle Scout, or manual research)
  4. Automatic discovery: Useweb_searchto find popular keywords for the product category

When competitor ASINs are provided, always retrieve and analyze them first. Extract every meaningful keyword from their titles and five bullets, then merge with the keywords provided by the user. Goal: cover everything competitors cover, plus the keywords they missed.

Step A2: Prioritize keywords

Organize keywords into tiers:

🔴 主要（必须出现在标题中）：
  - [关键词] — [搜索量（如果有）]
  - [关键词] — [搜索量（如果有）]

🟡 次要（必须出现在五点中）：
  - [关键词]
  - [关键词]

🟢 第三级（应出现在描述或后台中）：
  - [关键词]
  - [关键词]

⚪ 长尾（自然使用）：
  - [关键词短语]
  - [关键词短语]

Priority rules:

  • Highest search volume → title (toward the front)
  • Medium search volume + high relevance → five bullets (one main keyword per bullet)
  • Lower search volume/long-tail → description
  • Remaining → backend search terms (recommend that the seller add them in Seller Central)

Step A3: Gather product features

Ask for or extract from user input:

  • Product name/type
  • Brand name
  • Key attributes: material, color, size, weight, capacity, quantity
  • Key features: what makes it different (3-5 features)
  • Target audience: who buys this?
  • Use cases: top 3 scenarios
  • Package contents: everything included

Step A4: Choose tone

Tone Style Applies to
Professional Authoritative, spec-driven, trust-building Electronics, tools, B2B
Friendly Conversational, benefit-driven, relatable Kitchen, lifestyle, gifts
Urgent Scarcity-driven, action words, problem-solving Health, safety, seasonal
Luxury Premium, sensory language, exclusivity Beauty, fashion, high-end products

Default: if unspecified, it isProfessional。

Step A5: Generate Listing copy

Generate each component according to the following rules:

Title (up to 200 characters):

  • Format:[品牌] + [主要关键词] + [关键属性1] + [关键属性2] + [次要关键词] + [差异化因素]
  • Main keyword as close to the front as possible (after the brand)
  • No all-caps except for the brand name
  • No promotional claims ("best", "#1", "top rated")
  • Include size/color/quantity if relevant to search

Five bullets (5 bullets, each up to 500 characters):

  • Each bullet:[大写利益标题] — [自然嵌入关键词的利益说明]
  • Bullet 1: Main feature + main keyword
  • Bullet 2: Key use case + secondary keyword
  • Bullet 3: Quality/material + trust signal
  • Bullet 4: What's included/compatibility
  • Bullet 5: Guarantee/differentiation/social proof hint
  • Each bullet should contain at least 1 target keyword

Description (max 2000 characters):

  • Opening: the problem/pain point the product solves
  • Middle: features → benefits (expand the five points, do not repeat verbatim)
  • Ending: call to action + package contents
  • Embed the remaining keywords not used in the title/five points
  • Use line breaks to improve readability

A6 Step: Keyword coverage scoring

After generation, create a coverage map:

## 关键词覆盖报告

| 关键词 | 搜索量 | 在标题中？ | 在五点中？ | 在描述中？ | 状态 |
|---------|--------|-----------|-------------|-----------------|--------|
| 便携式榨汁杯 | 45,000 | ✅ | ✅ | ✅ | 🟢 已覆盖 |
| 奶昔制作器 | 22,000 | ❌ | ✅ | ✅ | 🟡 添加到标题 |
| USB可充电 | 18,000 | ✅ | ✅ | ❌ | 🟢 已覆盖 |
| 旅行榨汁杯 | 12,000 | ❌ | ❌ | ✅ | 🟡 添加到五点 |
| 迷你榨汁杯 | 8,000 | ❌ | ❌ | ❌ | 🔴 缺失 |

覆盖：18/22关键词（82%）
标题关键词：6/8个槽位已用
五点关键词：12/15个目标关键词已覆盖
未覆盖 → 建议添加到后台搜索词

Scoring:

  • 🟢 90%+ coverage = excellent
  • 🟡 70-89% = good, with small gaps
  • 🔴 <70% = needs improvement, important keywords missing

Mode B Workflow — Optimize an existing Listing

B1 Step: Get Listing data

Run the bundled script:

<skill>/scripts/fetch-listing.sh "<ASIN>" [市场]

Parameters:

  • ASIN(required): e.g. B09V3KXJPB
  • 市场(optional):us(default),uk、de、fr、it、es、jp、ca、au、in、mx、br

Extract content: Title, brand, price, five points, description, number of images, A+ content presence, rating, number of reviews, BSR, category, first available date.

If the script returns incomplete data, fall back to the product URL'sweb_fetch。

B2 Step: Discover target keywords

If the user provides keywords, use those. Otherwise, automatically discover:

  1. Extract obvious keywords from the current title and five points
  2. Runweb_searchFindsite:amazon.com "[产品类型]"to find competitors
  3. Extract keywords from the titles and five points of the top 3 competitors
  4. (optional) link with theamazon-keyword-researchskill for deeper analysis
  5. Compile a combined keyword list with estimated priority

B3 Step: Keyword gap analysis

Compare the current listing with the target keywords:

## 关键词差距分析：[ASIN]

### ✅ Listing中已找到的关键词
| 关键词 | 在标题中 | 在五点中 | 在描述中 |
|---------|----------|------------|----------------|
| [关键词] | ✅ | ✅ | ❌ |

### ❌ 缺失的关键词（竞争对手有，您没有）
| 关键词 | 竞争对手1 | 竞争对手2 | 竞争对手3 | 优先级 |
|---------|-------------|-------------|-------------|----------|
| [关键词] | ✅ 标题 | ✅ 五点 | ❌ | 🔴 高 |

### 覆盖：X/Y关键词（Z%）

B4 Step: 8-dimension audit

Score each dimension using the scale shown, and consider keyword integration factors:

Dimension Maximum score Key criteria
Title /15 Main keyword near the front? Brand? Attributes? Within 200 characters? Not truncated on mobile?
Five points /15 Are all 5 used? Benefits first? Keywords naturally embedded? Within 500 characters each?
Images /15 7+ images? Main image on a white background? Infographics? Lifestyle images? Size reference? Video?
A+ content /10 Present? Brand story? Comparison table? Lifestyle images?
Description /10 Keywords not used in the title/five points? Readable? Problem→solution flow?
Pricing /10 Competitive? Coupon/deal present?
Reviews /15 4.0+ stars? 100+ reviews? Recent reviews positive?
SEO coverage /10 Main keywords in the title + five points + description? Long-tail present? No wasted repetition?Keyword coverage percentage

B5 Step: Generate optimized copy

Rewrite the listing, integrating the missing keywords:

  • Show each component'sbefore optimization vs after optimization
  • Highlight which keywords were added and where
  • Maintain the brand's existing tone unless a different tone is requested

Output format

The primary deliverable is alwaysa ready-to-use listing, which sellers can copy and paste directly into Seller Central. Diagnostic data (scores, keyword analysis) is placed afterward as supporting evidence.

Mode A output — New Listing

# ✅ 您的Listing — 可直接使用

## 标题
[标题文本 — 直接复制到Seller Central]

## 五点
1. [利益标题] — [带关键词的文本]
2. [利益标题] — [带关键词的文本]
3. [利益标题] — [带关键词的文本]
4. [利益标题] — [带关键词的文本]
5. [利益标题] — [带关键词的文本]

## 描述
[描述文本 — 直接复制到Seller Central]

## 后台搜索词
[逗号分隔的关键词，粘贴到Seller Central → 关键词 → 搜索词]

---

# 📊 我们如何构建此Listing（诊断）

**市场：** 亚马逊 [XX] | **语气：** [语气] | **导入关键词数量：** [数量]
**标题字符数：** [X]/200 | **描述字符数：** [X]/2000

## 关键词覆盖：[X]%

| 关键词 | 搜索量 | 在标题中 | 在五点中 | 在描述中 | 状态 |
|---------|--------|----------|------------|----------------|--------|
| [关键词] | [搜索量] | ✅/❌ | ✅/❌ | ✅/❌ | 🟢🟡🔴 |

## 关键词优先级细分
🔴 主要（标题）：[列表]
🟡 次要（五点）：[列表]
🟢 第三级（描述）：[列表]
⚪ 后台：[列表]

Mode B output — Audit + Optimized Listing

# ✅ 优化后的Listing — 可直接使用

## 标题
[优化后的标题 — 直接复制到Seller Central]

## 五点
1. [利益标题] — [优化后的文本]
2. [利益标题] — [优化后的文本]
3. [利益标题] — [优化后的文本]
4. [利益标题] — [优化后的文本]
5. [利益标题] — [优化后的文本]

## 描述
[优化后的描述 — 直接复制到Seller Central]

## 后台搜索词
[逗号分隔的关键词，粘贴到Seller Central → 关键词 → 搜索词]

---

# 📊 审计报告：[ASIN]

**产品：** [标题] | **品牌：** [品牌]
**价格：** [价格] | **评分：** [星级]（[数量]条评论）

## 评分：[X/100] → [Y/100]（优化后）

| 维度 | 优化前 | 优化后 | 主要变化 |
|-----------|--------|-------|-----------|
| 标题 | /15 | /15 | [变化内容] |
| 五点 | /15 | /15 | [变化内容] |
| 图片 | /15 | — | [仅建议] |
| A+内容 | /10 | — | [仅建议] |
| 描述 | /10 | /10 | [变化内容] |
| 定价 | /10 | — | [观察] |
| 评论 | /15 | — | [观察] |
| SEO覆盖 | /10 | /10 | [变化内容] |

## 关键词覆盖：[X]% → [Y]%

| 关键词 | 优化前 | 优化后 | 添加位置 |
|---------|--------|-------|-------------|
| [关键词] | ❌ | ✅ | 标题 + 五点2 |
| [关键词] | ✅ 仅标题 | ✅ 标题 + 五点 | 五点4 |

## 优化内容（优化前 → 优化后）

**标题：**
> ❌ [原始]
> ✅ [优化后]

**五点：**
> ❌ 1. [原始]
> ✅ 1. [优化后 — 添加了：+[关键词1]，+[关键词2]]

## 🔴 已修复的问题
1. [问题 → 修复方法]

## 🟡 建议（需要卖家操作）
1. [图片改进、A+内容、定价 — 技能无法重写的内容]

## 🟢 已生效的内容
1. [保留的正面方面]

Competitive comparison (if requested)

| 维度 | 您的Listing | 竞争对手1 | 竞争对手2 | 竞争对手3 |
|-----------|-------------|-------------|-------------|-------------|
| 标题评分 | /15 | /15 | /15 | /15 |
| 五点评分 | /15 | /15 | /15 | /15 |
| 图片 | [数量] | [数量] | [数量] | [数量] |
| A+内容 | 有/无 | 有/无 | 有/无 | 有/无 |
| 关键词覆盖 | X% | X% | X% | X% |
| 价格 | — | — | — | — |
| 评分 | — | — | — | — |
| **总分** | **/100** | **/100** | **/100** | **/100** |

Key principles

  1. The seller's workflow is:Copy listing → paste into Seller Central → done. The diagnostic section explains why these specific words were chosen, but the listing itself must stand alone as a complete, ready-to-use deliverable. Never output only the report without outputting the actual listing copy.

  2. The output language must match the target marketplace. Amazon US/UK/Australia/Canada/India → English. Amazon Germany → German. Amazon France → French. Amazon Japan → Japanese. Amazon Spain/Mexico → Spanish. Amazon Italy → Italian. Amazon Brazil → Portuguese. The entire output (listing copy and diagnostic section) must use the marketplace language, regardless of what language the user uses in the conversation.

Integration with amazon-keyword-research

This skill works best whenamazon-keyword-researchlinked:

第一步："研究亚马逊美国便携式榨汁杯的关键词"
   → amazon-keyword-research返回带搜索量的关键词列表

第二步："现在使用这些关键词创建listing。产品：380ml BPA-free榨汁杯，USB-C充电。语气：友好。"
   → amazon-listing-optimization 模式A使用关键词生成优化后的文案

Limitations

  • This skill generates listing copy and optimization suggestions, but cannot directly modify listings in Seller Central
  • Scores and suggestions are based on standard best practices — they may need to be adjusted according to your specific category and brand guidelines
  • Keyword coverage suggestions assume standard Amazon SEO rules — some categories may have different requirements
  • Cannot access your actual sales data — suggestions are based on public information and general best practices