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brand-guidelines

Design & creation

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Updated 10-15 23:57

About this skill

Anthropic Brand Styles

Overview

Use this skill to access Anthropic's official brand identity and style resources.

Keywords: branding, corporate identity, visual identity, post-processing, styles, brand colors, fonts, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Primary colors:

  • Dark:#141413 - Primary text and dark backgrounds
  • Light:#faf9f5 - Light backgrounds and text on dark
  • Medium gray:#b0aea5 - Secondary elements
  • Light gray:#e8e6dc - Subtle backgrounds

Accent colors:

  • Orange:#d97757 - Primary accent color
  • Blue:#6a9bcc - Secondary accent color
  • Green:#788c5d - Tertiary accent color

Fonts

  • Headings: Poppins (fallback Arial)
  • Body: Lora (fallback Georgia)
  • Note: For best results, pre-install the fonts in your environment

Features

Smart Font Application

  • Apply the Poppins font to headings (24pt and above)
  • Apply the Lora font to body text
  • Automatically fall back to Arial/Georgia if custom fonts are unavailable
  • Maintain readability on all systems

Text Styles

  • Headings (24pt+): Poppins font
  • Body: Lora font
  • Intelligently select colors based on the background
  • Preserve text hierarchy and formatting

Shapes and Accent Colors

  • Use accent colors for non-text shapes
  • Cycle through orange, blue, and green accent colors
  • Maintain visual appeal while preserving brand consistency

Technical Details

Font Management

  • Use system-installed Poppins and Lora fonts when available
  • Provide automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - existing system fonts can be used
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Use RGB color values for precise brand matching
  • Apply via python-pptx's RGBColor class
  • Maintain color fidelity across different systems