How Kortix reads. The design system governs how it looks; this governs the words. The canonical positioning is suna/COMMS.md — when in doubt, that doc wins; this skill is how you apply it in the product.
The one rule
Plain language by default. Technical detail is opt-in.
A non-technical founder must understand every default surface without knowing what a repo, branch, sandbox, or commit is. The technical truth still exists — it lives one layer down: behind an "Advanced"/"For developers" disclosure, in an "Under the hood" callout, or in the Reference docs. Never lead with jargon; never hide the outcome behind it.
Voice
- Outcome first. Say what the user gets, then (optionally) how. "Your agent drafts the report" > "Spawns a session that runs the prompt."
- You, active, short. Address the user as "you". Active voice. Short sentences. Sentence case for everything (headings, buttons, labels) — not Title Case.
- Calm and confident. Founder-grade, plain. No hype, no fear, no filler.
- Specific, not salesy. Concrete nouns and verbs over adjectives.
Vocabulary (the command center)
Use: command center · agents · skills · integrations · connections · automations · sessions · projects · accounts · memory · deliverables · on-demand / human-assisted / automated · review · merge · open · own your infrastructure · 24/7 · compounds.
Avoid (banned):
- Product mislabels: chatbot · copilot · "assistant" (for the product) · "AI employee" (singular).
- Hype/filler: simply · just · seamless · powerful · blazing · effortless · revolutionary · "in seconds".
- Fear: never scare the user into a click.
- Specific dead phrases: "no Git account required" · "managed repo / sandbox snapshot / default branch" on a non-technical surface.
- The legacy name: do not write "Suna" in any new copy. The product is Kortix.
- Runtime pinning: the sandbox runtime is becoming pluggable — don't hard-pin or prominently brand it (e.g. "powered by OpenCode") in product/marketing copy.
License wording
Always say "open" / "source-available". Never "MIT", never "100% open source".
Plain ↔ technical glossary
Lead with the plain term; reveal the technical one only in Advanced/Under-the-hood/Reference.
| Concept | Plain (default UI) | Technical (opt-in) |
|---|---|---|
| Project | a workspace for one company, product, or idea | a git repository + kortix.toml |
| Session | one task you hand your agent, in its own safe space | an isolated sandbox VM on a branch |
| Change request | the agent's proposed work, for your review | a branch merged into the default branch |
| Keep / approve | "merge" / "keep the work" | merge the change request |
| Secret | a key your agent needs, stored safely | encrypted env var injected at runtime |
| Connection | connect a tool your agent can use | [[connectors]] + the Executor |
| Trigger | run a task on a schedule or event | [[triggers]] (cron / webhook) |
| Account | your account (personal or team) | the tenant; roles owner/admin/member |
Before → after
| ❌ Don't | ✅ Do |
|---|---|
| "Start with a private managed repo. Existing GitHub repos can be imported." | "A dedicated space for one company, product, or idea." |
| "Creates a private managed repo, seeds the starter, builds the first sandbox snapshot." | "We set up your project, ready to use." |
| "Kortix-managed repository" | "Start fresh (recommended)" |
| "Import existing GitHub repo" (prominent) | tuck under "Already have code? (for developers)" |
| "Run agents in disposable VM sandboxes against your GitHub repos." | "A workforce of AI agents that does the real work across your tools." |
| "Powered by OpenCode" | (omit; the runtime is becoming pluggable) |
Technical surfaces are different
Developer-facing surfaces — the Reference docs, the CLI, kortix.toml, code comments — should be precise and dense, not dumbed down. Plain-first applies to the product UI and the conceptual/marketing layer; the reference layer states exact fields, flags, and behavior. Accuracy always beats simplicity: never make a claim the code doesn't back (verify against source).
Checklist before shipping copy
- Could a non-technical founder understand it with zero jargon? If not, simplify or move the jargon behind a disclosure.
- Sentence case? Active voice? Outcome-first?
- No banned words? No "Suna"? No runtime pinning?
- Is every factual claim true to the code?
- Does it match
COMMS.mdpositioning and the glossary above?