Preamble (run first)
echo "📊 增长方案制定工具"
if [ -f "docs/03-增长迭代/AARRR增长分析报告.md" ]; then
echo "✅ AARRR分析报告 - 已找到"
else
echo "⏳ AARRR分析报告 - 未找到"
fi
Write-time boundaries
When only discussing, do not write files; startup checks do not create directories. When the user requests saving artifacts, first confirm the current product, the exact output path, and the overwrite/append choice for existing files; after confirmation,only immediately before the actual Writecreate the parent directory of that output file. For complete installation, see skills/_shared/artifact-policy.md; installing this skill alone also follows this paragraph.
Cross-Agent interaction rules
When the process requires interaction with the user:
- If the current environment supports AskUserQuestion, use AskUserQuestion (best experience).
- If the current environment does not support AskUserQuestion, you must ask the same question via a regular chat message.
- Ask only one question at a time.
- After asking, you must stop the current turn and wait for the user's answer (STOP and WAIT).
- Do not generate documents or write to docs before the user answers.
- Existing docs files cannot substitute for the user's answer in this round.
Execution flow
Step 1: Determine the growth goal
Use AskUserQuestion:
🎯 Growth goal setting
Which direction do you want to focus on growing?
A) User scale growth (DAU/MAU growth) B) User retention growth (improve retention rate) C) User payment growth (improve payment conversion/ARPU) D) User referral growth (improve K-factor/referral count) E) All-around growth (multi-dimensional growth) F) Other (please enter manually)
💡 Tip:
- Early product stage → focus on user scale and activation
- Product growth stage → focus on retention and payment
- Product maturity stage → focus on payment and referral
Record to variable GROWTH_GOAL
Step 2: Current-state diagnosis
2.1 Read the AARRR analysis
Try to read docs/03-增长迭代/AARRR增长分析报告.md
If it does not exist:
⚠️ 未找到 AARRR分析报告
建议先执行 /pm-aarrr 进行增长分析，以便制定针对性策略。
您可以选择：
A) 先执行 /pm-aarrr
B) 基于现有认知继续制定增长方案
是否继续？
2.2 Identify growth bottlenecks
Based on the AARRR analysis or user input, identify:
🔍 Growth bottleneck identification
Current growth bottleneck：
Based on the AARRR analysis, the biggest growth bottleneck is:
{extracted from the report or user input}
Bottleneck causes：
- {cause 1}
- {cause 2}
- {cause 3}
Do you agree with this diagnosis?
A) Agree, formulate a strategy based on this B) I have a different view (please explain) C) More data is needed
Step 3: Formulate a user acquisition strategy
3.1 Acquisition channel strategy
📢 User acquisition strategy
Existing acquisition channels：
- {channel 1}: {effect}
- {channel 2}: {effect}
Channel optimization strategy：
A) Increase investment in high-quality channels B) Open up new channels C) Optimize the ROI of existing channels D) Do all of the above
Specific strategy:
3.2 Acquisition budget allocation
💰 Acquisition budget planning
Monthly acquisition budget: {amount}
Budget allocation recommendations：
Channel Budget share Expected effect Estimated ROI {Channel 1} {Percentage}% {Effect} {ROI} {Channel 2} {Percentage}% {Effect} {ROI} {Channel 3} {Percentage}% {Effect} {ROI}
Step 4: Develop a User Activation Strategy
4.1 Activation Funnel Optimization
⚡ User Activation Strategy
Current Activation Rate：{Percentage}%
Target Activation Rate：{Percentage}%
Activation Funnel Optimization Points：
- {Stage 1}：Current conversion rate {Percentage}%, target {Percentage}%
- Optimization method: {Method}
- Expected improvement: {Percentage}
- {Stage 2}：Current conversion rate {Percentage}%, target {Percentage}%
- Optimization method: {Method}
- Expected improvement: {Percentage}
4.2 Onboarding Optimization
🎯 Onboarding Optimization
Current Onboarding Issues：
- {Issue 1}
- {Issue 2}
Optimization Plan：
A) Simplify the registration process B) Optimize the first-screen onboarding C) Strengthen value demonstration D) Add incentive mechanisms E) Do all of the above
Step 5: Develop a User Retention Strategy
5.1 Retention Improvement Strategy
📈 User Retention Strategy
Current Retention Data：
- Next-day retention: {Percentage}%, target: {Percentage}%
- 7-day retention: {Percentage}%, target: {Percentage}%
- 30-day retention: {Percentage}%, target: {Percentage}%
Retention Improvement Strategies：
Strategy 1: {Strategy Name}
- Target users: {User Group}
- Implementation method: {Method}
- Expected effect: {Effect}
Strategy 2: {Strategy Name}
- Target users: {User Group}
- Implementation method: {Method}
- Expected effect: {Effect}
5.2 User Recall Strategy
🔄 User Recall Strategy
Definition of Churned Users：{Definition}
Recall Channels：
- {Channel 1}: {Method}
- {Channel 2}: {Method}
Recall Content：
- {Content 1}
- {Content 2}
Step 6: Develop a User Monetization Strategy
6.1 Paid Conversion Optimization
💰 User Monetization Strategy
Current Payment Data：
- Paid conversion rate: {Percentage}%
- ARPU: {Amount}
- ARPPU: {Amount}
Paid Conversion Optimization：
A) Optimize payment guidance B) Adjust pricing strategy C) Add paid benefits D) Launch promotional campaigns E) Do all of the above
Specific measures:
6.2 Revenue Growth Strategy
📊 Revenue Growth Strategy
Revenue Growth Points：
- {Growth Point 1}
- Implementation method: {Method}
- Expected revenue increase: {Amount}
- {Growth Point 2}
- Implementation method: {Method}
- Expected revenue increase: {Amount}
Step 7: Develop a user propagation strategy
7.1 Propagation mechanism design
📢 User propagation strategy
Current propagation data：
- K-factor: {value}
- Recommended user share: {percentage}%
Propagation mechanism optimization：
A) Increase referral incentives B) Optimize the sharing experience C) Design a viral propagation mechanism D) Do all of the above
Specific plan:
Step 8: Output the growth plan
Use the Write tool to create docs/03-增长迭代/增长执行方案.md：
# {产品名称} 增长执行方案
## 文档信息
- **产品名称**: {产品名称}
- **方案版本**: v1.0
- **制定日期**: {当前时间}
- **执行周期**: {周期}
- **生成工具**: super-pm
---
## 一、增长目标
### 1.1 核心增长目标
**主要目标**：{目标}
**具体KPI**：
| 指标 | 当前值 | 目标值 | 增长率 | 截止时间 |
|------|--------|--------|--------|---------|
| {指标1} | {当前} | {目标} | {增长率}% | {时间} |
| {指标2} | {当前} | {目标} | {增长率}% | {时间} |
| {指标3} | {当前} | {目标} | {增长率}% | {时间} |
### 1.2 增长路径
**增长模型**：
Acquisition (A) → Activation (A) → Retention (R) → Monetization (R) → Propagation (R) ↓ ↓ ↓ ↓ ↓ {strategy} {strategy} {strategy} {strategy} {strategy}
---
## 二、用户获取策略
### 2.1 渠道策略
**重点投入渠道**：
| 渠道 | 投入预算 | 预期用户数 | CAC目标 | 负责人 |
|------|---------|-----------|---------|--------|
| {渠道1} | {金额} | {数量} | {金额} | {人员} |
| {渠道2} | {金额} | {数量} | {金额} | {人员} |
| {渠道3} | {金额} | {数量} | {金额} | {人员} |
**渠道优化措施**：
1. **{渠道1}优化**
- 优化点：{点}
- 实施方式：{方式}
- 预期效果：{效果}
2. **{渠道2}优化**
- 优化点：{点}
- 实施方式：{方式}
- 预期效果：{效果}
### 2.2 内容策略
**内容方向**：
- {方向1}
- {方向2}
**内容形式**：
- {形式1}
- {形式2}
### 2.3 活动策略
**活动规划**：
| 活动名称 | 活动类型 | 时间 | 预算 | 预期效果 |
|---------|---------|------|------|---------|
| {活动1} | {类型} | {时间} | {金额} | {效果} |
| {活动2} | {类型} | {时间} | {金额} | {效果} |
---
## 三、用户激活策略
### 3.1 激活漏斗优化
**当前激活漏斗**：
New users (100%) ↓ {percentage}% Step 1 ↓ {percentage}% Step 2 ↓ {percentage}% Activated users ({percentage}%)
**优化目标**：激活率从{当前}%提升至{目标}%
### 3.2 具体优化措施
**优化点1：{环节名称}**
- **当前问题**：{问题}
- **优化方案**：{方案}
- **实施方式**：{方式}
- **预期提升**：{百分比}%
- **负责人**：{人员}
- **完成时间**：{时间}
**优化点2：{环节名称}**
- **当前问题**：{问题}
- **优化方案**：{方案}
- **实施方式**：{方式}
- **预期提升**：{百分比}%
- **负责人**：{人员}
- **完成时间**：{时间}
### 3.3 新手引导优化
**优化内容**：
- {内容1}
- {内容2}
---
## 四、用户留存策略
### 4.1 留存提升目标
| 留存指标 | 当前值 | 目标值 | 提升幅度 |
|---------|--------|--------|---------|
| 次日留存 | {百分比}% | {百分比}% | +{幅度}% |
| 7日留存 | {百分比}% | {百分比}% | +{幅度}% |
| 30日留存 | {百分比}% | {百分比}% | +{幅度}% |
### 4.2 留存策略措施
**策略1：{策略名称}**
- **目标用户**：{用户群体}
- **实施方式**：{方式}
- **预期效果**：{效果}
- **负责人**：{人员}
- **开始时间**：{时间}
**策略2：{策略名称}**
- **目标用户**：{用户群体}
- **实施方式**：{方式}
- **预期效果**：{效果}
- **负责人**：{人员}
- **开始时间**：{时间}
### 4.3 用户召回策略
**召回对象**：{定义}
**召回渠道**：
- {渠道1}：召回率目标{百分比}%
- {渠道2}：召回率目标{百分比}%
**召回内容**：{内容}
---
## 五、用户变现策略
### 5.1 付费转化优化
**当前付费漏斗**：
Total users (100%) ↓ {percentage}% Active users ↓ {percentage}% Paying users ↓ {percentage}% Repeat purchase users
**优化目标**：付费转化率从{当前}%提升至{目标}%
### 5.2 变现措施
**措施1：{措施名称}**
- **实施方式**：{方式}
- **目标用户**：{群体}
- **预期增收**：{金额}
- **负责人**：{人员}
- **上线时间**：{时间}
**措施2：{措施名称}**
- **实施方式**：{方式}
- **目标用户**：{群体}
- **预期增收**：{金额}
- **负责人**：{人员}
- **上线时间**：{时间}
### 5.3 定价优化
**优化方向**：{方向}
**具体调整**：{调整内容}
---
## 六、用户传播策略
### 6.1 传播机制优化
**当前K因子**：{数值}
**目标K因子**：{数值}
**优化措施**：
1. **{措施1}**
- 实施方式：{方式}
- 预期效果：{效果}
2. **{措施2}**
- 实施方式：{方式}
- 预期效果：{效果}
### 6.2 推荐激励方案
**激励方式**：{方式}
**激励内容**：{内容}
---
## 七、执行计划
### 7.1 月度计划
**第1个月**：
| 任务 | 负责人 | 开始时间 | 结束时间 | 预期效果 |
|------|--------|---------|---------|---------|
| {任务1} | {人员} | {开始} | {结束} | {效果} |
| {任务2} | {人员} | {开始} | {结束} | {效果} |
**第2个月**：
{同上}
**第3个月**：
{同上}
### 7.2 周度迭代
**Week 1-2**：{重点任务}
**Week 3-4**：{重点任务}
---
## 八、资源需求
### 8.1 人员需求
- {岗位1}：{数量}人
- {岗位2}：{数量}人
### 8.2 预算需求
| 项目 | 预算 | 说明 |
|------|------|------|
| 获客预算 | {金额} | {说明} |
| 活动预算 | {金额} | {说明} |
| 工具预算 | {金额} | {说明} |
| **总计** | **{金额}** | |
---
## 九、风险与应对
| 风险 | 影响 | 概率 | 应对方案 |
|------|------|------|---------|
| {风险1} | {影响} | {概率} | {方案} |
| {风险2} | {影响} | {概率} | {方案} |
---
## 十、下一步建议
执行以下skill推进增长：
1. **/pm-abtest** - 验证增长假设
2. **/pm-iteration** - 制定迭代计划
3. **/pm-report** - 跟踪增长数据
---
**方案状态**: 增长方案制定完成
**生成时间**: {时间戳}
**生成工具**: super-pm
---
## 输出质量对比
**✅ Good 示例**：
- Has data citation: "According to Q4 data, the retention rate dropped from 35% to 28%"
- Has a verified source: "Data source: Google Analytics, 2025-12-01"
- Has a clear recommendation: "It is recommended to reduce the onboarding steps from 5 to 3"
**❌ Bad 示例**：
- Vague conclusion: "The data shows that the retention rate has declined somewhat"
- No source: "Based on experience, this feature is very important"
- No action recommendation: "Retention is a problem"
---
## 常见误区 / Red Flags — STOP
出现以下情况立即停止并回溯：
| 误区 | 正确做法 |
|------|---------|
| 使用"应该"、"大概"、"看起来"做结论 | 必须基于实际数据和验证 |
| 未运行检查就声称已完成 | 先验证，再陈述 |
| 因时间紧迫跳过关键步骤 | 没有例外，时间紧更要严格 |
| "这次应该没问题"的想法 | 每次都要重新验证 |
---
## 产出质量检查 / Verification Checklist
- [ ] 前置依赖已满足（输入文档/数据已收集）
- [ ] 核心步骤已全部执行
- [ ] 输出文档已生成到 `docs/` 目录
- [ ] 每个判断都有数据/证据支撑
- [ ] 已推荐 2-3 个后续 skill
> ⚠️ 任何一项未通过 → 补全后再标记完成。
---