marketing-audit

Marketing Audit - Comprehensive Audit Skill

A meta-skill for conducting comprehensive marketing audits and analysis. It integrates and utilizes each specialized skill to provide systematic improvement proposals.

Audit Target Areas

1. Page and Conversion Optimization

Skills Used:

• lp-optimizer - CRO analysis of LP/HP/pricing pages
• signup-flow-cro - Signup flow optimization
• form-cro - Form optimization
• onboarding-cro - Onboarding optimization
• paywall-upgrade-cro - Upgrade promotion

Audit Items:

• Effectiveness of the hero section
• Clarity and placement of CTAs
• Use of social proof
• Friction points in the signup flow
• Onboarding completion rate
• Free-to-paid conversion rate

2. SEO and Search Measures

Skills Used:

• seo-audit - Technical SEO and on-page SEO

Audit Items:

• Technical SEO (crawlability, index status)
• On-page SEO (title, meta, headings)
• Structured data (JSON-LD)
• Core Web Vitals
• Mobile-friendly

3. Content & Copy

Skills Used:

• copywriting - Marketing copy creation
• email-sequence - Email sequence design

Audit Items:

• Clarity of the value proposition
• Balance of benefits vs features
• Use of target language
• Effectiveness of the welcome email
• Design of retention emails

4. Analytics and Measurement

Skills Used:

• analytics-tracking - GA4/GTM setup
• ab-test-setup - A/B test design

Audit Items:

• Conversion tracking setup
• Funnel measurement
• UTM parameter operation
• A/B test planning

5. Growth Strategy

Skills Used:

• pricing-strategy - Pricing design
• launch-strategy - Launch strategy
• referral-program - Referral Program

Audit Items:

• Optimality of pricing tiers
• Selection of launch channels
• Referral incentive design

6. Psychology and UX

Skills Used:

• marketing-psychology - Marketing psychology
• ux-psychology - UX psychology

Audit Items:

• Status of application of psychological principles
• Avoidance of dark patterns
• Minimization of cognitive load

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Audit Process

Phase 1: Understanding the Current State

1. Confirmation of the entire site

   • Top page → Pricing page → Signup → Onboarding

2. Data Collection(if possible)

   • Current Conversion Rate
   • Key Drop-off Points
   • Customer Feedback

Phase 2: Area-by-Area Analysis

Refer to the skills for each area and analyze according to the checklist:

1. ページ最適化 → lp-optimizer, signup-flow-cro, ...
2. SEO → seo-audit
3. コンテンツ → copywriting, email-sequence
4. 分析 → analytics-tracking, ab-test-setup
5. 戦略 → pricing-strategy, launch-strategy, referral-program
6. 心理学 → marketing-psychology, ux-psychology

Phase 3: Prioritization

Impact × Effort Matrix:

	Low Effort	High Effort
High Impact	🔴 Do Now	🟡 Do on a Planned Basis
Low Impact	🟢 If You Have Capacity	⚪ Postpone

Phase 4: Execution Plan

Recommended Format:

## 改善提案: [タイトル]

**関連スキル:** lp-optimizer, copywriting
**優先度:** 🔴 Critical / 🟡 Important / 🟢 Nice-to-have
**インパクト:** コンバージョン率 +X% 見込み

### 現状
[問題の説明]

### 提案
[具体的な改善案]

### 実装手順
1. ...
2. ...

### 成功指標
- [KPI]

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Quick Start

If asked to "fully investigate and examine the marketing aspects":

1. Confirm with the user:

   • Target URL/Product
   • Areas of particular concern
   • Current key KPIs

2. Analyze by referring to skills for each area:

   • Start with the area of greatest concern
   • Utilize each skill's checklist

3. Create an integrated report:

   • Findings by area
   • Prioritized improvement proposals
   • Execution roadmap

---

List of Related Skills

CRO-related

• lp-optimizer - Page Optimization
• signup-flow-cro - Signup Flow
• form-cro - Forms
• onboarding-cro - Onboarding
• paywall-upgrade-cro - Upgrade

SEO-related

• seo-audit - SEO Audit

Content-related

• copywriting - Copywriting
• email-sequence - Email Design

Analytics-related

• analytics-tracking - Tracking
• ab-test-setup - A/B Testing

Strategy-related

• pricing-strategy - Pricing Strategy
• launch-strategy - Launch Strategy
• referral-program - Referral

Psychology-related

• marketing-psychology - Marketing Psychology
• ux-psychology - UX Psychology