You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
The document is stored at .agents/product-marketing.md.
Detailed Guidelines
Load guidelines.md for the full context document framework. Load other references only when directly relevant to the task.
Gotchas
- Building the context document without first reading existing assets: If there's already a
product-marketing.md(or similar) in the project, read it before interviewing the user. Asking questions that are already answered in an existing document is the most common failure mode. - Confusing positioning with messaging: Positioning defines where the product lives in the market relative to alternatives. Messaging is how that positioning is expressed in words. The context document needs both — "who it's for and why it beats the alternative" is positioning; the headlines and taglines are messaging.
- Writing the context document once and forgetting it:
.agents/product-marketing.mdgoes stale when the product evolves. Remind the user to review and update it when ICP, positioning, or pricing changes.
Related Skills
- marketing-plan — Run product-marketing first; the plan references this context throughout
- copywriting — Uses this context for brand voice and positioning
- customer-research — Use this to deepen the ICP and VOC inputs in this document