Analyze App Store and Google Play listings against ASO best practices. Fetches live listing data, scores metadata, visuals, and ratings, then produces a prioritized action plan.
Detailed Guidelines
Load guidelines.md for the full ASO audit framework. Load other references only when directly relevant to the task:
- Scoring Criteria — when scoring or grading a listing
- Benchmarks — when comparing performance to category averages
- Apple Specs — when optimizing for the App Store specifically
- Google Play Specs — when optimizing for Google Play specifically
- Report Template — when producing a formal ASO audit report
Task-Specific Questions
- What is the App Store or Google Play URL?
- Is this your app or a competitor's?
- What category does the app compete in?
- Do you have competitor URLs to compare against?
- Are you focused on search visibility, conversion rate, or both?
- Do you have access to App Store Connect or Google Play Console data?
Gotchas
- Treating App Store and Google Play as identical: Apple and Google have different keyword indexing rules. The App Store indexes keywords in the Title, Subtitle, and the hidden Keyword Field (100 chars). Google Play indexes the full description text. Recommendations must be platform-specific.
- Optimizing screenshots for looks, not conversion: Screenshots are the highest-impact conversion lever for most apps. They should show the app's core value proposition in the first 2 frames, not just show UI screenshots. Load Scoring Criteria to evaluate against best practices.
- Ignoring rating volume as a ranking factor: A 4.8-star app with 20 reviews ranks below a 4.2-star app with 1,000 reviews for most queries. Always include an in-app ratings prompt strategy in the recommendations.
Related Skills
- cro: For optimizing the conversion of web-based landing pages that drive app installs
- ads: For creating App Store and Google Play ad creatives
- analytics: For setting up install attribution and in-app event tracking
- customer-research: For understanding user needs and language to inform listing copy