applying-brand-guidelines

Anthropic Brand Styling Guide

This skill applies Anthropic's official brand colors and typography to any visual artifact that benefits from Anthropic's look-and-feel.

Brand Color Palette

Primary Colors

Name	Hex	Usage
Dark	#141413	Primary text, headers
Light	#FAF9F5	Backgrounds, light mode
Mid Gray	#B0AEA5	Secondary text, borders
Light Gray	#E8E6DC	Subtle backgrounds, dividers

Accent Colors

Name	Hex	Usage
Orange	#D97757	Primary accent, CTAs, highlights
Blue	#6A9BCC	Links, secondary accent
Green	#788C5D	Success states, tertiary accent

Typography Standards

Fonts

Element	Primary Font	Fallback
Headings (24pt+)	Poppins	Arial
Body text	Lora	Georgia

Font Sizes

Element	Size
H1	36pt
H2	28pt
H3	24pt
Body	12pt
Caption	10pt

Application Rules

Automatic Styling

When applying brand guidelines:

1. Headings (24pt and larger): Apply Poppins font
2. Body text: Apply Lora font
3. Accent colors: Cycle through for non-text shapes
4. Backgrounds: Use Light (#FAF9F5) for slides/pages

Color Application Order

For multiple accent elements, cycle through:

1. Orange (#D97757)
2. Blue (#6A9BCC)
3. Green (#788C5D)

Implementation

PowerPoint (python-pptx)

from pptx.util import Pt
from pptx.dml.color import RGBColor

# Brand colors
ANTHROPIC_DARK = RGBColor(0x14, 0x14, 0x13)
ANTHROPIC_LIGHT = RGBColor(0xFA, 0xF9, 0xF5)
ANTHROPIC_ORANGE = RGBColor(0xD9, 0x77, 0x57)
ANTHROPIC_BLUE = RGBColor(0x6A, 0x9B, 0xCC)
ANTHROPIC_GREEN = RGBColor(0x78, 0x8C, 0x5D)

def apply_heading_style(shape):
    """Apply brand styling to heading text."""
    for paragraph in shape.text_frame.paragraphs:
        for run in paragraph.runs:
            run.font.name = 'Poppins'
            run.font.color.rgb = ANTHROPIC_DARK

def apply_body_style(shape):
    """Apply brand styling to body text."""
    for paragraph in shape.text_frame.paragraphs:
        for run in paragraph.runs:
            run.font.name = 'Lora'
            run.font.color.rgb = ANTHROPIC_DARK

CSS

:root {
    --anthropic-dark: #141413;
    --anthropic-light: #FAF9F5;
    --anthropic-mid-gray: #B0AEA5;
    --anthropic-light-gray: #E8E6DC;
    --anthropic-orange: #D97757;
    --anthropic-blue: #6A9BCC;
    --anthropic-green: #788C5D;
}

body {
    background-color: var(--anthropic-light);
    color: var(--anthropic-dark);
    font-family: 'Lora', Georgia, serif;
}

h1, h2, h3, h4 {
    font-family: 'Poppins', Arial, sans-serif;
}

a {
    color: var(--anthropic-blue);
}

.accent {
    color: var(--anthropic-orange);
}

.cta-button {
    background-color: var(--anthropic-orange);
    color: var(--anthropic-light);
}

Word Documents (docx)

from docx.shared import Pt, RGBColor

def apply_brand_heading(paragraph):
    """Apply brand styling to heading."""
    for run in paragraph.runs:
        run.font.name = 'Poppins'
        run.font.color.rgb = RGBColor(0x14, 0x14, 0x13)

def apply_brand_body(paragraph):
    """Apply brand styling to body text."""
    for run in paragraph.runs:
        run.font.name = 'Lora'
        run.font.color.rgb = RGBColor(0x14, 0x14, 0x13)

Font Installation

Poppins

Download from Google Fonts:

• Regular (400)
• Medium (500)
• SemiBold (600)
• Bold (700)

Lora

Download from Google Fonts:

• Regular (400)
• Medium (500)
• SemiBold (600)

Fallback Behavior

If custom fonts aren't installed:

• Poppins → Arial (system-installed)
• Lora → Georgia (system-installed)

This ensures brand consistency even without font installation.

Visual Hierarchy

Slide Design

┌──────────────────────────────────────┐
│ [#FAF9F5 Background]                 │
│                                      │
│  HEADING (Poppins, #141413, 36pt)    │
│                                      │
│  Body text uses Lora font at 12pt    │
│  with Anthropic Dark (#141413) color │
│                                      │
│  ┌──────────────────┐                │
│  │ [#D97757 Accent] │                │
│  │ Shape/Button     │                │
│  └──────────────────┘                │
│                                      │
└──────────────────────────────────────┘

Document Layout

Title (Poppins, 36pt, #141413)
═══════════════════════════════

Section Header (Poppins, 24pt, #141413)
───────────────────────────────

Body text in Lora, 12pt, with proper line
spacing (1.5) for readability. Links appear
in Anthropic Blue (#6A9BCC).

> Callouts use Light Gray background (#E8E6DC)
> with Orange accent border (#D97757)

Best Practices

1. Consistency: Apply brand styling uniformly across all elements
2. Contrast: Ensure 4.5:1 minimum contrast ratio
3. Whitespace: Use generous margins with Light background
4. Accent sparingly: Reserve Orange for key calls-to-action
5. Fallbacks: Always specify fallback fonts for cross-platform compatibility

License

See LICENSE.txt for complete terms.