Official brand guidelines for EMU (Egyesület a Magyar Ultrafutásért — Association for Hungarian Ultrarunning).
Brand Identity
| Property | Value |
|---|---|
| Full name | Egyesület a Magyar Ultrafutásért |
| Short name / acronym | EMU |
| Mission | Promoting and supporting ultrarunning in Hungary and around the world! |
| Flagship event | EMU 6-Day Race |
The logo features a stylized running emu bird — a wordplay on the association's acronym.
Logo
| Asset | Path | When to use |
|---|---|---|
| Badge logo | assets/images/emu-logo.png |
On white circular badge — dark or busy backgrounds, avatars, favicons |
| Transparent logo | assets/images/emu-logo-transparent.png |
Transparent background, higher resolution — default choice on white/light backgrounds, posters, headers, documents |
Prefer the transparent version whenever it's placed directly on a light surface; use the badge version when the background is dark or textured, since the emu body is dark gray and needs the white badge for contrast.
Usage Rules
- Provide adequate clear space around the logo (minimum 10% of logo height on each side)
- Do not distort, rotate, or recolor
- Minimum size: 40px height for digital, 15mm for print
- On dark backgrounds, use the badge version (
emu-logo.png) — the transparent logo's dark gray body loses contrast
Color Palette
Primary — EMU Blue
The single most important brand color, defined in code as EMU Blue:
| Property | Value |
|---|---|
| Hex | #00ADEF |
| RGB | 0, 173, 239 |
| Usage | Primary accent, single-series charts, area chart fills, histogram bars, CTA buttons |
When used as a fill with transparency (e.g., area chart backgrounds), use EMU Blue with 50% alpha.
Supporting Colors
These colors complement EMU Blue in designs and marketing materials:
| Color | Hex | Usage |
|---|---|---|
| White | #FFFFFF |
Backgrounds, negative space |
| Light Gray | #F5F5F5 |
Cards, background variation |
| Dark (near-black) | #1A1A1A |
Headlines, emphasized text |
| Medium Gray | #5A5A5A |
Body text, secondary elements |
| Dark Blue | #006BA6 |
Hover states, darker accents (darken EMU Blue) |
Typography
Official Brand Font — Nebula Sans
The brand font is Nebula Sans, bundled in the skill assets at assets/fonts/NebulaSans/ in OTF, TTF, and WOFF2 formats.
Available weights:
| Weight | File name | Recommended usage |
|---|---|---|
| Light | NebulaSans-Light |
Decorative, large display text |
| Book | NebulaSans-Book |
Body text, paragraphs |
| Medium | NebulaSans-Medium |
Subheadings, UI labels |
| Semibold | NebulaSans-Semibold |
Section titles, emphasis |
| Bold | NebulaSans-Bold |
Headlines, CTAs |
| Black | NebulaSans-Black |
Hero titles, poster headlines |
All weights also have Italic variants (e.g., NebulaSans-BoldItalic).
Fallback stack: Montserrat, Open Sans, Roboto, system sans-serif
Font Sizes (Web / Print)
| Level | Size | Weight |
|---|---|---|
| H1 | 36–48px | Bold or Black |
| H2 | 28–32px | Bold |
| H3 | 20–24px | Semibold |
| Body | 16px | Book |
| Small | 14px | Book or Light |
Font Usage — Web (@font-face)
When building web content, load Nebula Sans from the bundled WOFF2 files:
@font-face {
font-family: 'Nebula Sans';
src: url('path/to/NebulaSans-Book.woff2') format('woff2');
font-weight: 400;
font-style: normal;
}
@font-face {
font-family: 'Nebula Sans';
src: url('path/to/NebulaSans-Bold.woff2') format('woff2');
font-weight: 700;
font-style: normal;
}
Add additional @font-face blocks for each weight used. Map weights: Light=300, Book=400, Medium=500, Semibold=600, Bold=700, Black=900.
Visual Style
Photography
- Ultrarunning action photos — runners on roads
- Hungarian landscapes and race events (especially the EMU 6-Day Race venue)
- Dynamic, energetic compositions with natural lighting
- Avoid overly staged or stock-photo feel
Graphic Elements
- Clean, modern lines — avoid heavy ornamentation
- The emu silhouette can serve as a decorative element or pattern
- EMU Blue as the dominant accent color
- Simple geometric shapes for backgrounds and framing
Data Visualization & Charts
When creating charts or data visualizations:
| Element | Style |
|---|---|
| Single series | EMU Blue #00ADEF solid |
| Area fills | EMU Blue at 50% opacity |
| Multi-series palette | #00ADEF, #006BA6, #5A5A5A, #1A1A1A (max 4, then cycle lighter variants) |
| Grid lines | #E0E0E0, 1px |
| Axis labels | Nebula Sans Book, #5A5A5A, 14px |
| Chart title | Nebula Sans Semibold, #1A1A1A, 20px |
| Annotations | Nebula Sans Medium, EMU Blue |
Use clean, minimal chart styles — avoid 3D effects, excessive gridlines, or heavy borders. White background by default.
Dark Mode
When creating content for dark backgrounds or dark-mode UIs:
| Element | Light mode | Dark mode |
|---|---|---|
| Background | #FFFFFF |
#121212 |
| Card surface | #F5F5F5 |
#1E1E1E |
| Primary text | #1A1A1A |
#E0E0E0 |
| Secondary text | #5A5A5A |
#9E9E9E |
| EMU Blue | #00ADEF (unchanged) |
#00ADEF (unchanged) |
| Grid lines | #E0E0E0 |
#333333 |
EMU Blue works well on both light and dark backgrounds. On dark backgrounds use the badge logo (emu-logo.png) — its white circle provides the needed contrast.
Social Media
Post Dimensions
| Platform | Format | Dimensions |
|---|---|---|
| Instagram post | Square | 1080×1080px |
| Instagram story | Vertical | 1080×1920px |
| Facebook post | Landscape | 1200×630px |
| Facebook cover | Wide | 1640×924px |
| X/Twitter post | Landscape | 1600×900px |
Hashtags
#EMU6DayRace#6DayRace#6DayRun#ultrafutás(Hungarian)#ultrarunning
Tone of Voice
- Enthusiastic, motivating — celebrating runner achievements
- Community-building — inclusive of all ultrarunners
- Professional yet friendly and accessible
- Bilingual: English for international audience, Hungarian for local events