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Map what the user wants onto the one social skill whose procedure fits, and hand them the phrase that triggers it. Route, don't perform — the named skill does the work.

Context

Read social-context.md at the project root (also check .agents/social-context.md). If it is missing, the user hasn't been set up: your first recommendation is always the social-context skill ("set up my social context"), because every other skill reads that file. If it exists, setup is done — route straight to the task skill.

Workflow

1. Name the job in one line. Restate what the user is trying to produce or decide — one post, a thread, a week of content, a plan, ad copy, a fix, an audit. If it is ambiguous, ask one question; don't guess across two different procedures.
2. Match the job to exactly one skill using the Skill map below. Match on the procedure the user needs, not the platform — platform is a constraint each skill already handles.
3. Check the prerequisite. If social-context.md is missing, recommend social-context first, then the task skill. If the task leans on voice and the Voice section is thin, suggest social-voice alongside.
4. Hand off. Name the skill, say in one line why it fits, and give the trigger phrase the user can say to invoke it. If two skills genuinely both fit (one post vs many), present the pair with the one-line difference and let the user pick.

Skill map

The user wants to…	Skill	Trigger phrase
Set up who they are / audience / pillars / red lines	social-context	"set up my social context"
Teach the agent their writing voice	social-voice	"learn my voice"
Write one post for one platform	social-post	"write a LinkedIn post about…"
Write a thread / multi-post sequence	social-thread	"turn this into an X thread"
Build an Instagram/LinkedIn carousel	social-carousel	"make a carousel about…"
Get scored hook options for a draft	social-hook	"give me hooks for this"
Adapt one message across many platforms at once	social-crosspost	"post this on LinkedIn, X, and Instagram"
Mine one source into a week of different posts	social-repurpose	"turn my blog into a week of posts"
Triage and reply to comments/mentions/DMs	social-reply	"help me reply to these comments"
Write paid ad copy variants	social-ad	"write Facebook ad variants"
Plan a 2-week content calendar	social-calendar	"plan my next two weeks"
Validate a draft before posting	social-check	"will this work on Instagram?"
Audit a profile / content history vs goals	social-audit	"audit my LinkedIn"

The two easily-confused pairs:

• social-post vs social-crosspost — one platform, deeply (two hook variants) vs the same message adapted across several platforms at once.
• social-crosspost vs social-repurpose — the same message on many platforms now vs many different posts mined from one source over a week.

Quality bar

• Recommend exactly one skill per job unless two genuinely fit — then name both with the one-line difference.
• Never route past setup: if social-context.md is missing, social-context comes first.
• Match on procedure, not platform; every skill handles its own platforms.
• Always include the trigger phrase, so the user can act without asking how.

Deliverable

A one-line recommendation: the skill to use, why it fits in a phrase, and the exact trigger to say — plus the foundation prerequisite if setup isn't done. Then hand off; the named skill does the work.