sales-brief

Gut feeling about "what sells well" lies, but a warehouse full of stagnant goods does not. The skill looks at the numbers: what actually sold (and what got stuck), explains why, and assembles a two-week content plan — promote leaders, sell off slow-moving stock. Decisions based on data, not feelings.

Breakdown of arguments:

• --lookback (default 30d) — review window 30d, 60d or 90d

Step 1 — Sales breakdown

Following the sales analysis workflow:

1. Pull transactions from ~~платежи (YuKassa, Tinkoff Kassa) for the review window, grouped by item/service/SKU.
2. Pull revenue by category from ~~бухгалтерия (1C:Accounting, MoySklad).
3. Rank products by: total revenue, volume in units, and margin (if available in accounting).
4. Calculate each product's share of revenue versus the previous equivalent period.

Top sellers: products that increased their share or held a top-3 spot. Weak sellers: products with declining volume or below 5% of revenue.

Step 2 — Seasonality check

1. Compare the current period with the same period last year (if there is history in accounting).
2. Flag items with a seasonal pattern (for example, a spike in Q4 (Oct–Dec), a decline in summer).
3. Mark new products without enough history to determine seasonality.

Step 3 — Breakdown of "why"

For each top and weak seller, explain the likely reason:

• price change, promotion, new channel, seasonal demand, competitor move
• check against campaign activity in ~~crm for the period
• note where the reason is inferred logically and where it is confirmed

Step 4 — Two-week content brief

Assemble a ready-to-use content brief:

Контент-бриф на 2 недели — {диапазон дат, ДД.ММ.ГГГГ}

ПРОДВИГАЕМ (лидеры)
• {товар}: {предлагаемый угол} — {канал: e-mail|соцсети|оба}
• {товар}: {предлагаемый угол} — {канал}

РАСПРОДАЁМ (залежавшееся)
• {товар}: {акция или идея комплекта} — {канал}

КОНТЕНТ-КАЛЕНДАРЬ
Неделя 1:
  Пн: {идея поста/письма}
  Ср: {идея поста/письма}
  Пт: {идея поста/письма}
Неделя 2:
  Пн: {идея поста/письма}
  Ср: {идея поста/письма}
  Пт: {идея поста/письма}

Russian platforms: Telegram, VK, Yandex Zen, Avito. Email campaigns — Unisender, Sendsay. Remember ad labeling (ORD, token) for paid placements.

Example (illustrative, data is conditional)

Input: YooKassa export for 30 days, coffee shop.

Output (brief fragment):

ПРОДВИГАЕМ (лидеры)
• Раф на кокосовом: +18% к прошлому месяцу, держит топ-3 — угол «сезонный
  фаворит, попробуй пока тепло» — соцсети
• Абонемент на 10 кофе: ровный спрос, высокая маржа — угол «считаем выгоду
  на чашке» — оба

РАСПРОДАЁМ (залежавшееся)
• Сезонный тыквенный сироп: ниже 5% выручки, сезон уходит — комплект
  «латте + сироп со скидкой» — соцсети

Connector failures

If unavailable and ~~бухгалтерия, и ~~платежи — stop: sales analysis requires at least one revenue source. If one is connected — work with it and note "accounting is not connected — revenue data only from payments" (or vice versa). If there is no ~~crm — skip the reconciliation with campaigns in the "analysis of why" and note it.

Approval gates

• Never plan or publish content automatically. Brief is for the owner's review only.
• Do not create design mockups automatically — suggest assembling them via ~~дизайн (VistaCreate, Supa) after the brief is approved.

Conclusion

Show the sales analysis, then the content brief. Ask the owner whether to assemble mockups via ~~дизайн for some of the planned posts.