run-campaign

"We should launch a promo" usually dies between sales analysis and the first post — too many steps. The skill runs the entire campaign for you: finds the revenue drop, assembles a brief, generates creatives, queues the newsletter, and prepares a call list. One run instead of three separate ones, and you confirm every handoff — the gate is not skipped without explicit consent.

Argument breakdown:

• --lookback (default 90d) — how deeply to look at the revenue drop
• --channel (default both) — email, social or both

Step 1 — Sales analysis + content brief (content-strategy)

Start the skill process content-strategy:

1. Pull sales data from ~~бухгалтерии и ~~платежей (1C, MoySklad, YooKassa) for the selected period. If there is no connector — ask for a CSV export from the bank client or accounting system.
2. Find the revenue drop — which product/service, which period, the scale.
3. Assemble a prioritized 30-day content brief: what to promote, what promo to launch, what to hold back.
4. Show the brief to the owner. Wait for an explicit "approved, make the creatives" before continuing.

If the owner edits the brief — make the edits and show it again.

Step 2 — Generating creatives + queuing the newsletter (canva-creator)

After Step 1 is approved, start the skill process canva-creator:

1. Take the approved brief from Step 1 as input.
2. Build a publication calendar based on the brief's priorities.
3. Generate branded creatives for each post (show each one for approval before moving on).
4. Write caption texts for each post.
5. Queue the scheduled newsletter via ~~crm (Bitrix24, amoCRM) — do NOT send, only queue.
6. Show the prepared campaign to the owner. Wait for an explicit "approved, send to segment X" before proceeding to Step 3.

Step 3 — Audience segmentation (lead-triage)

After Step 2 is approved, start the skill process lead-triage:

1. Pull contacts from ~~crmthat match the campaign's target segment (from the approved brief).
2. Evaluate by engagement, profile fit, and urgency markers.
3. Prepare two outputs:
   • Mass mailing list — the segment that will receive the campaign prepared in Step 2
   • List for personal calls — the top 5 leads the owner should call personally, with talking points
4. Block time in ~~календаре for calls.
5. Show both lists. Wait for an explicit "send", before launching the campaign in ~~crm live.

Ad labeling (mandatory in the Russian Federation) ⚠️

If the campaign includes paid placement (Yandex Direct, VK Ads, Telegram Ads, channel seeding) — the creatives require ad labeling: obtaining a token via an ORD (ad data operator) and transmitting data to the ERIR (Unified Register of Internet Advertising). Mandatory since 09/01/2022. Organic posts in your own channels (your own Telegram/VK without paying the platform) do not require labeling. Clarify the placement status with the owner before queuing and include labeling in the plan.

Approval gates (strictly observe)

• Never move between steps automatically. Every handoff requires the owner's explicit consent.
• Never send the campaign via ~~crm without the owner's "send" command in Step 3.
• If any connector is unavailable (~~бухгалтерия, ~~платежи, ~~дизайн, ~~crm) — stop, report which connector failed, and ask: retry or abort.

Output

Finish the launch with a brief one-paragraph summary: what revenue shortfall was found, how many posts were generated, the segment size, how many calls were booked. Provide a link to the campaign in ~~crm after sending.