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Skillsiblai-marketing-programmatic-seo

iblai-marketing-programmatic-seo

Marketing & growth

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Updated 10-15 22:16

About this skill

/iblai-marketing-programmatic-seo

Build SEO-optimized pages at scale with templates and data. Pages must rank, deliver value, and dodge thin-content penalties.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Only ask for what isn't there.

Pin down before designing:

  1. Business context
    • Product/service
    • Target audience
    • Conversion goal for these pages

  1. Opportunity assessment

    • Search patterns that exist
    • Potential page count
    • Search volume distribution

  2. Competitive landscape

    • Who ranks for these terms now
    • What their pages look like
    • Whether you can realistically compete

Core Principles

  1. Unique value per page. Every page provides value specific to it. Not just swapped variables in a template. Maximize unique content.
  2. Proprietary data wins. Hierarchy of data defensibility:
    1. Proprietary (you created it)
    2. Product-derived (from your users)
    3. User-generated (your community)
    4. Licensed (exclusive access)
    5. Public (anyone can use — weakest)
  3. Clean URL structure. Use subfolders, not subdomains — subfolders consolidate domain authority while subdomains split it:
    • Good: yoursite.com/templates/resume/
    • Bad: templates.yoursite.com/resume/
  4. Genuine search intent match. Pages actually answer what people are searching for.
  5. Quality over quantity. 100 great pages beat 10,000 thin ones.
  6. Avoid Google penalties. No doorway pages. No keyword stuffing. No duplicate content. Genuine utility for users.

The 12 Playbooks

Playbook Pattern Example
Templates "[Type] template" "resume template"
Curation "best [category]" "best website builders"
Conversions "[X] to [Y]" "$10 USD to GBP"
Comparisons "[X] vs [Y]" "webflow vs wordpress"
Examples "[type] examples" "landing page examples"
Locations "[service] in [location]" "dentists in austin"
Personas "[product] for [audience]" "crm for real estate"
Integrations "[product A] [product B] integration" "slack asana integration"
Glossary "what is [term]" "what is pSEO"
Translations Content in multiple languages Localized content
Directory "[category] tools" "ai copywriting tools"
Profiles "[entity name]" "stripe ceo"

Detailed playbook implementation: references/playbooks.md.

Choosing Your Playbook

If you have... Consider...
Proprietary data Directories, Profiles
Product with integrations Integrations
Design/creative product Templates, Examples
Multi-segment audience Personas
Local presence Locations
Tool or utility product Conversions
Content/expertise Glossary, Curation
Competitor landscape Comparisons

Layer multiple playbooks (e.g., "Best coworking spaces in San Diego").

Implementation Framework

1. Keyword Pattern Research

Identify the pattern:

  • Repeating structure?
  • Variables?
  • Number of unique combinations?

Validate demand:

  • Aggregate search volume
  • Volume distribution (head vs. long tail)
  • Trend direction

2. Data Requirements

  • What data populates each page?
  • First-party, scraped, licensed, or public?
  • How is it updated?

3. Template Design

Page structure:

  • Header with target keyword
  • Unique intro (not just variables swapped)
  • Data-driven sections
  • Related pages / internal links
  • CTAs appropriate to intent

Ensuring uniqueness:

  • Unique value per page
  • Conditional content based on data
  • Original insights/analysis per page

4. Internal Linking Architecture

Hub and spoke model:

  • Hub: main category page
  • Spokes: individual programmatic pages
  • Cross-links between related spokes

Avoid orphan pages:

  • Every page reachable from the main site
  • XML sitemap for all pages
  • Breadcrumbs with structured data

5. Indexation Strategy

  • Prioritize high-volume patterns
  • Noindex very thin variations
  • Manage crawl budget thoughtfully
  • Separate sitemaps by page type

Quality Checks

Pre-Launch Checklist

Content quality:

  • Each page provides unique value
  • Answers search intent
  • Readable and useful

Technical SEO:

  • Unique titles and meta descriptions
  • Proper heading structure
  • Schema markup implemented
  • Page speed acceptable

Internal linking:

  • Connected to site architecture
  • Related pages linked
  • No orphan pages

Indexation:

  • In XML sitemap
  • Crawlable
  • No conflicting noindex

Post-Launch Monitoring

Track: indexation rate, rankings, traffic, engagement, conversion.

Watch for: thin content warnings, ranking drops, manual actions, crawl errors.

Common Mistakes

  • Thin content — just swapping city names in identical content
  • Keyword cannibalization — multiple pages targeting the same keyword
  • Over-generation — creating pages with no search demand
  • Poor data quality — outdated or incorrect information
  • Ignoring UX — pages exist for Google, not users

Output Format

Strategy Document

  • Opportunity analysis
  • Implementation plan
  • Content guidelines

Page Template

  • URL structure
  • Title/meta templates
  • Content outline
  • Schema markup

Task-Specific Questions

  1. Keyword patterns you're targeting?
  2. Data you have (or can acquire)?
  3. How many pages are you planning?
  4. Site authority?
  5. Who currently ranks for these terms?
  6. Technical stack?

Related Skills

  • iblai-marketing-seo-audit: Auditing programmatic pages after launch
  • iblai-marketing-schema-markup: Adding structured data
  • iblai-marketing-site-architecture: Page hierarchy, URL structure, internal linking
  • iblai-marketing-competitor-alternatives: Comparison page frameworks