SuperAPI AI Directory
Partner with us中文AI newsFavorites
Skillsiblai-marketing-page-cro

iblai-marketing-page-cro

Marketing & growth

View repository

Updated 10-15 22:16

About this skill

/iblai-marketing-page-cro

Audit marketing pages and ship actionable conversion-rate improvements.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Only ask for what isn't there.

Identify before recommending:

  1. Page type — homepage, landing page, pricing, feature, blog, about, other
  2. Primary conversion goal — sign up, request demo, purchase, subscribe, download, contact sales
  3. Traffic context — where visitors come from (organic, paid, email, social)

CRO Analysis Framework

Audit in order of impact:

1. Value Proposition Clarity (Highest Impact)

Check:

  • Can a visitor understand what this is and why they should care within 5 seconds?
  • Is the primary benefit clear, specific, and differentiated?
  • Written in the customer's language (not company jargon)?

Common issues:

  • Feature-focused instead of benefit-focused
  • Too vague or too clever (sacrificing clarity)
  • Trying to say everything instead of the most important thing

2. Headline Effectiveness

Evaluate:

  • Does it communicate the core value prop?
  • Specific enough to be meaningful?
  • Match the traffic source's messaging?

Strong headline patterns:

  • Outcome-focused: "Get [desired outcome] without [pain point]"
  • Specific: numbers, timeframes, concrete details
  • Social proof: "Join 10,000+ teams who..."

3. CTA Placement, Copy, and Hierarchy

Primary CTA:

  • One clear primary action?
  • Visible without scrolling?
  • Button copy communicates value, not just action:
    • Weak: "Submit," "Sign Up," "Learn More"
    • Strong: "Start Free Trial," "Get My Report," "See Pricing"

Hierarchy:

  • Logical primary vs. secondary CTA structure?
  • CTAs repeated at key decision points?

4. Visual Hierarchy and Scannability

  • Can someone scanning get the main message?
  • Most important elements visually prominent?
  • Enough white space?
  • Images support or distract from the message?

5. Trust Signals and Social Proof

Types:

  • Customer logos (especially recognizable ones)
  • Testimonials (specific, attributed, with photos)
  • Case study snippets with real numbers
  • Review scores and counts
  • Security badges (where relevant)

Placement: near CTAs and after benefit claims.

6. Objection Handling

Common objections:

  • Price/value concerns
  • "Will this work for my situation?"
  • Implementation difficulty
  • "What if it doesn't work?"

Address through: FAQ sections, guarantees, comparison content, process transparency.

7. Friction Points

  • Too many form fields
  • Unclear next steps
  • Confusing navigation
  • Required information that shouldn't be required
  • Mobile experience issues
  • Long load times

Output Format

Quick Wins (Implement Now)

Easy changes with likely immediate impact.

High-Impact Changes (Prioritize)

Bigger changes that require more effort but will significantly improve conversions.

Test Ideas

Hypotheses worth A/B testing rather than assuming.

Copy Alternatives

For key elements (headlines, CTAs), 2-3 alternatives with rationale.

Page-Specific Frameworks

Homepage CRO

  • Clear positioning for cold visitors
  • Quick path to the most common conversion
  • Handle both "ready to buy" and "still researching"

Landing Page CRO

  • Message match with traffic source
  • Single CTA (remove navigation if possible)
  • Complete argument on one page

Pricing Page CRO

  • Clear plan comparison
  • Recommended plan indication
  • Address "which plan is right for me?" anxiety

Feature Page CRO

  • Connect feature to benefit
  • Use cases and examples
  • Clear path to try/buy

Blog Post CRO

  • Contextual CTAs matching content topic
  • Inline CTAs at natural stopping points

Experiment Ideas

When recommending experiments, consider:

  • Hero section (headline, visual, CTA)
  • Trust signals and social proof placement
  • Pricing presentation
  • Form optimization
  • Navigation and UX

Comprehensive experiments by page type: references/experiments.md.

Task-Specific Questions

  1. Current conversion rate and goal?
  2. Where is traffic coming from?
  3. What does the signup/purchase flow look like after this page?
  4. User research, heatmaps, or session recordings?
  5. What have you already tried?

Related Skills

  • iblai-marketing-signup-flow-cro: If the issue is in the signup process itself
  • iblai-marketing-form-cro: If forms on the page need optimization
  • iblai-marketing-popup-cro: If considering popups as part of the strategy
  • iblai-marketing-copywriting: If the page needs a complete copy rewrite
  • iblai-marketing-ab-test-setup: To properly test recommended changes