Match growth strategies to the user's situation, stage, and resources. The library has 139 proven marketing ideas; this skill picks the right ones.
Step 0: Context Check
Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md
on older setups) first. Only ask for what isn't there.
When asked for marketing ideas:
- Ask about product, audience, and current stage if unclear
- Suggest 3-5 most relevant ideas given their context
- Detail implementation for chosen ideas
- Calibrate to their resources (time, budget, team size)
Ideas by Category (Quick Reference)
| Category | Ideas | Examples |
|---|---|---|
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
| 45-53 | Founder emails, Onboarding sequences, Win-back | |
| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
| PR & Media | 73-76 | Press coverage, Documentaries |
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
| International | 131-132 | Expansion, Price localization |
| Developer | 133-136 | DevRel, Certifications |
| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |
Full list with descriptions: references/ideas-by-category.md.
Implementation Tips
By Stage
Pre-launch:
- Waitlist referrals (#79)
- Early access pricing (#81)
- Product Hunt prep (#78)
Early stage:
- Content & SEO (#1-10)
- Community (#35)
- Founder-led sales (#47)
Growth stage:
- Paid acquisition (#23-34)
- Partnerships (#54-64)
- Events (#65-72)
Scale:
- Brand campaigns
- International (#131-132)
- Media acquisitions (#73)
By Budget
Free:
- Content & SEO
- Community building
- Social media
- Comment marketing
Low budget:
- Targeted ads
- Sponsorships
- Free tools
Medium budget:
- Events
- Partnerships
- PR
High budget:
- Acquisitions
- Conferences
- Brand campaigns
By Timeline
Quick wins:
- Ads, email, social posts
Medium-term:
- Content, SEO, community
Long-term:
- Brand, thought leadership, platform effects
Top Ideas by Use Case
Need Leads Fast
- Google Ads (#31) — high-intent search
- LinkedIn Ads (#28) — B2B targeting
- Engineering as Marketing (#15) — free tool lead gen
Building Authority
- Conference Speaking (#70)
- Book Marketing (#104)
- Podcasts (#107)
Low Budget Growth
- Easy Keyword Ranking (#1)
- Reddit Marketing (#38)
- Comment Marketing (#44)
Product-Led Growth
- Viral Loops (#93)
- Powered By Marketing (#87)
- In-App Upsells (#91)
Enterprise Sales
- Investor Marketing (#133)
- Expert Networks (#57)
- Conference Sponsorship (#72)
Output Format
Per idea recommended:
- Idea name: one-line description
- Why it fits: connection to their situation
- How to start: first 2-3 implementation steps
- Expected outcome: what success looks like
- Resources needed: time, budget, skills
Task-Specific Questions
- Current stage and main growth goal?
- Marketing budget and team size?
- What have you already tried that worked or didn't?
- Which competitor tactics do you admire?
Related Skills
- iblai-marketing-programmatic-seo: Scaling SEO content (#4)
- iblai-marketing-competitor-alternatives: Comparison pages (#11)
- iblai-marketing-email-sequence: Email marketing tactics
- iblai-marketing-free-tool-strategy: Engineering as marketing (#15)
- iblai-marketing-referral-program: Viral growth (#93)