instagram

Instagram

Complete skill for managing Instagram professional accounts through the Instagram API with Instagram Login (Business Login). Covers content publishing, messaging, comment moderation, insights, and profile management.

Out of scope — defer to other skills

Request	Send them to
Paid Instagram / Facebook ads, boosting a post, Advantage+	`meta-ads`
Competitor ad research from the Meta Ad Library	`meta-ads-library`
TikTok publishing	`tiktok`
LinkedIn document or carousel posts	`linkedin`

Requirements

Hyper MCP installed and connected. https://app.hyperfx.ai/mcp
Instagram integration connected at https://app.hyperfx.ai/apps — this skill uses the Instagram API with Instagram Login (NOT the older Instagram Graph API via Facebook Login).
For organization posts to a company page, the connected account must have permission to post for that organization.

If search("instagram_current_user_get") does not find instagram_current_user_get, stop and tell the user to enable Hyper MCP and connect Instagram.

How to run the tools in this skill

Every tool in this skill is named by its canonical tool name. Run it with the call your surface gives you:

Surface	Find a tool	Run it
MCP client (Claude, Cursor, Codex, ChatGPT)	`search("<what you want to do>")`, then `describe("<name>")`	`call("<name>", {...})`
Hyper CLI	`hyperai search "<what you want to do>"`, then `hyperai describe <name>`	`hyperai call <name> --json '{...}'`

If a tool is not found, its integration is not connected or not enabled for the workspace: stop and tell the user which integration to connect.

Tool surface

Tool group	Tools
Account	`instagram_current_user_get`, `instagram_users_get` (look up any public IG profile by username or ID — useful for researching commenters and DM contacts)
Publishing	`instagram_photo_containers_create`, `instagram_reel_containers_create`, `instagram_carousel_containers_create`, `instagram_container_status_check`, `instagram_media_publish`, `instagram_publishing_limits_check`
Media library	`instagram_media_list`, `instagram_media_get`, `instagram_album_children_get`, `instagram_stories_list`, `instagram_tagged_media_get`
Comments	`instagram_comments_list`, `instagram_comments_send`, `instagram_comments_reply`, `instagram_comments_hide`, `instagram_comments_delete`, `instagram_comments_toggle`
Direct Messages	`instagram_conversations_list`, `instagram_conversation_messages_get`, `instagram_messages_get`, `instagram_messages_send`, `instagram_media_messages_send`, `instagram_post_messages_send`, `instagram_messages_react`
Insights	`instagram_account_insights_get`, `instagram_media_insights_get`

Critical Rules

CRITICAL: This toolkit uses the Instagram API with Instagram Login (not the older Instagram Graph API via Facebook Login). Metric names and available fields differ from the older API. Always use the metric names documented in this skill.

CRITICAL: The engagement metric does NOT exist in this API. Use individual metrics like likes, comments, shares, total_interactions instead.

CRITICAL: The impressions metric is NOT valid for account-level insights. Use reach or views instead.

CRITICAL: Content publishing uses a two-step container workflow: (1) create a media container, (2) publish it. For video content, poll the container status until FINISHED before publishing.

CRITICAL: Instagram DM responses must be sent within 24 hours of the user's last message (standard messaging window). The Human Agent tag extends this to 7 days if approved.

IMPORTANT: Publishing rate limit is 100 API-published posts per 24-hour rolling window. Carousels count as 1 post. Always call instagram_publishing_limits_check before bulk publishing.

CRITICAL: Do NOT use the location_id parameter on photo, reel, or carousel containers unless the user explicitly provides a verified Facebook Page ID. This integration uses Instagram Business Login which cannot look up or validate location IDs. Passing an invalid or guessed ID will cause a 400 error (Param location_id is not a valid location page ID). If a user asks for location tagging, explain that they need to provide their Facebook Page ID with location data.

CRITICAL: When passing media URLs (image_url, video_url, cover_url, media_url) to any Instagram tool, use the URL exactly as returned by the source tool — most commonly the url field from read_file or display_file. Do NOT:

Reconstruct or shorten the URL.

Drop, change, or invent any query parameters (signatures, timestamps, etc.).

Substitute a different host.

Copy a URL from memory or transcribe it character-by-character — call read_file again instead.

Hyper-hosted CDN URLs are automatically resized and re-signed for Meta when needed, so just hand them through verbatim. A single-character corruption in a presigned signature causes Meta to return a misleading 9004 / 2207052: Only photo or video can be accepted as media type error.

IMPORTANT: Most tools act on the authenticated account automatically — you do NOT need to pass a user_id. The toolkit resolves it from the access token internally. Only call instagram_current_user_get when you actually need profile details (username, follower counts, etc.) to display to the user. Use instagram_users_get(user_id=...) only when looking up a different account.

Phase 1: Account Lookup (optional)

Get the connected account's profile

instagram_current_user_get()

Returns: user_id, username, name, account_type, profile_picture_url, followers_count, follows_count, media_count, biography, website.

You do not need to thread the user_id into other tool calls — they resolve it automatically.

Phase 2: Content Publishing

Publishing workflow

Create a media container (photo, reel, story, or carousel).
Check container status (required for video / reels — poll until FINISHED).
Publish the container.
Verify by listing recent media.

Single photo post

instagram_photo_containers_create(
    image_url="https://example.com/photo.jpg",   # Public JPEG URL, max 8MB
    caption="Your caption here #hashtag",
    alt_text="Accessibility description",
)
# Returns container ID

instagram_media_publish(
    creation_id="<container_id>",
)

Reel (short-form video)

instagram_reel_containers_create(
    video_url="https://example.com/video.mp4",   # Public MP4/MOV, max 300MB, 3s-15min
    caption="Reel caption #reels",
    cover_url="https://example.com/cover.jpg",   # Optional cover image
    share_to_feed=True,
)

# MUST poll status for video content
instagram_container_status_check(container_id="<container_id>")
# Wait until status_code == "FINISHED", poll once per minute, max 5 minutes

instagram_media_publish(creation_id="<container_id>")

Story (24-hour expiry)

Note: Story publishing is not yet supported by this MCP integration. To read currently active stories use:
instagram_stories_list()
If the user asks to post a story, inform them this capability is not yet available and suggest posting a Reel with share_to_feed=True as an alternative.

Carousel (2-10 items)

# Step 1: create child containers (each with is_carousel_item=True for photos)
instagram_photo_containers_create(
    image_url="https://example.com/photo1.jpg",
    is_carousel_item=True,
)
# Repeat for each image / video

# Step 2: create the carousel container with child IDs
instagram_carousel_containers_create(
    children=["<child_id_1>", "<child_id_2>", "<child_id_3>"],
    caption="Carousel caption",
)

# Step 3: publish
instagram_media_publish(creation_id="<carousel_container_id>")

Content limits

Type	Format	Max size	Duration
Photo	JPEG	8MB	—
Reel	MP4 / MOV	300MB	3s – 15min
Story image	JPEG	8MB	—
Story video	MP4 / MOV	100MB	3s – 60s
Caption	Text	2200 chars	30 hashtags, 20 @tags
Carousel	Mixed	2 – 10 items	—

Phase 3: Comment Moderation

Read comments

instagram_comments_list(media_id="<media_id>")

Reply to a comment

instagram_comments_reply(comment_id="<comment_id>", message="Thanks!")

Moderate comments

# Hide spam / inappropriate comments
instagram_comments_hide(comment_id="<comment_id>", hide=True)

# Delete a comment (only the media owner can delete)
instagram_comments_delete(comment_id="<comment_id>")

# Toggle comments on / off for a post
instagram_comments_toggle(media_id="<media_id>", comment_enabled=False)

Respond to mentions

Note: Mention-specific tools (instagram_reply_to_mention, instagram_get_mentioned_media, instagram_get_mentioned_comment) are not yet available in this MCP integration. Mentions appear as comments on your media — respond to them using instagram_comments_reply with the comment ID from instagram_comments_list.

Phase 4: Direct Messages (CRM)

List conversations

instagram_conversations_list()

Read messages

# Get message IDs from a conversation
instagram_conversation_messages_get(conversation_id="<conversation_id>")

# Get full message details (only 20 most recent are queryable)
instagram_messages_get(message_id="<message_id>")

Send messages

# Text message
instagram_messages_send(
    recipient_id="<recipient_igsid>",   # From the message's 'from' field
    text="Thanks for reaching out!",
)

# Media attachment (image, video, audio, PDF)
instagram_media_messages_send(
    recipient_id="<recipient_igsid>",
    media_type="image",                 # image, video, audio, or file
    media_url="https://example.com/photo.jpg",
)

# Share a published post via DM
instagram_post_messages_send(
    recipient_id="<recipient_igsid>",
    post_id="<media_id>",               # Must be your own post
)

# React to a message
instagram_messages_react(
    recipient_id="<recipient_igsid>",
    message_id="<message_id>",
    reaction="love",
)

Messaging constraints

The recipient must have initiated the conversation first.
24-hour response window from the user's last message (7 days with the Human Agent tag).
Text messages: UTF-8, max 1000 bytes.
Media limits: images (PNG / JPEG, 8MB), videos (MP4 / OGG, 25MB), audio (AAC / WAV, 25MB), files (PDF, 25MB).

Phase 5: Analytics & Insights

Account-level insights

instagram_account_insights_get(
    metric=["reach", "profile_views", "follower_count", "accounts_engaged", "total_interactions"],
    period="week",
)

Note: Some metrics (profile_views, total_interactions, demographic metrics) require instagram_business_manage_insights permission and a Business account — they will be silently omitted for Creator accounts. If a metric is missing from the response, check the account type returned by instagram_current_user_get.

Valid account metrics:

Metric	Description
`reach`	Unique accounts that saw any content.
`follower_count`	Total followers (lifetime period only).
`website_clicks`	Clicks on the website link in the profile.
`profile_views`	Profile page views.
`online_followers`	Followers online at a given time.
`accounts_engaged`	Unique accounts that interacted.
`total_interactions`	Total likes, comments, shares, saves, replies.
`likes`	Total likes across all content.
`comments`	Total comments across all content.
`shares`	Total shares across all content.
`saves`	Total saves across all content.
`replies`	Total replies (stories / messages).
`follows_and_unfollows`	Net follower changes.
`profile_links_taps`	Taps on profile links.
`views`	Total content views.
`engaged_audience_demographics`	Demographics of the engaged audience.
`reached_audience_demographics`	Demographics of the reached audience.
`follower_demographics`	Demographics of followers.

Invalid account metrics: impressions, email_contacts, phone_call_clicks, text_message_clicks, get_directions_clicks.

Media-level insights

instagram_media_insights_get(
    media_id="<media_id>",
    metric=["reach", "likes", "comments", "saved", "shares", "total_interactions"],
)

Common metrics (all non-Story media): reach, saved, likes, comments, shares, total_interactions, views.
Reel-only extras (auto-stripped for non-Reels): ig_reels_avg_watch_time, ig_reels_video_view_total_time, clips_replays_count, ig_reels_aggregated_all_plays_count.
Story-only metrics: reach, replies, follows, navigation, profile_visits, profile_activity, views.

Tip: When unsure if media is a Reel, just use the common metrics. Reel-only metrics sent to non-Reel media will be auto-stripped by the server.

Invalid media metrics: engagement, impressions, plays, saves — for media use saved (not saves; saves is account-level only).

Period values

Period	Description
`day`	Daily breakdown.
`week`	Weekly breakdown.
`days_28`	28-day breakdown.
`month`	Monthly breakdown.
`lifetime`	All time (required for `follower_count`).

Phase 6: Media & Story Management

Browse media library

# List recent posts (up to 10K)
instagram_media_list(limit=25)

# Get details of a specific post
instagram_media_get(media_id="<media_id>")

# Get carousel children
instagram_album_children_get(media_id="<carousel_media_id>")

# List active stories (24h window)
instagram_stories_list()

# Get tagged media
instagram_tagged_media_get()

About this skill