Platform Frameworks Skill
When to Use
- Planning multi-channel campaigns requiring platform-specific nuances.
- Reviewing calendars to ensure each post follows best practices.
- Coaching contributors unfamiliar with a platform's culture or specs.
Framework
Platform Cadence & Formats
| Platform |
Cadence |
Format Tips |
CTA Guidance |
| LinkedIn |
3-5x/week |
Lead with insight, use whitespace, add doc carousel |
Invite comments + resource download |
| X (Twitter) |
Daily |
Hooks < 50 chars, thread sequencing, emoji sparingly |
Ask for RT/quote or drive to thread |
| TikTok/Reels |
3-4x/week |
Hook in 2s, captions, native text, trending audio |
Soft CTA spoken + on-screen |
| Instagram |
4-5x/week |
Carousel storytelling, Reels for reach, alt text |
DM or link-in-bio prompts |
Publishing Checklist
- ✅ Dimensions + aspect ratios correct.
- ✅ Hook formula applied (stat + POV, question, contrarian take).
- ✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).
- ✅ Accessibility: captions, alt text, color contrast.
- ✅ Native scheduling tools or approved third-party scheduler used.
Templates
- Hook bank by platform
- CTA formulas (conversation, traffic, conversion)
- Asset spec sheet (dimensions, length, safe zones)
Tips
- Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.
- Refresh cadence guidance quarterly based on performance data and inventory.
- Pair platform calendars with campaign briefs so creative intent is clear to contributors.
- Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.
