make-static-ads-copy-variants

copy-variants

When to offer: as a hook test on a winner — after the review (Step 8), for the one or two images the marketer likes most, or later on an ad with results, or when the marketer asks "same image, different text" or "try another font". Say plainly: these test copy, not concepts — Meta treats the same picture with new words as nearly the same ad, so they go in the same ad (as extra text options), never as new concepts.

No new board: the parent ad's row is the basis, linked in the batch file. Every new line goes through the claims check before its quote.

Reads: the approved render (gooseworks:ads_creative_read creative_id, include: ["renders"]); the ad's spare hooks from the make-static-ads-ad-copy skill; the parent ad's board row and prompt; ../make-static-ads/references/fonts-and-color.md; ../make-static-ads/references/prompts.md. Writes: variant renders, each with its text and font in the batch file under the parent ad.

1. Pick the variants: 2–4 hook directions from the parent's spare hooks for the same reason to buy (different hook formulas); optionally 2–3 font treatments from fonts-and-color.md, in the brand's colours. A new font goes into the prompt's typography line.
2. Write each variant's prompt with the make-static-ads-compose skill (../make-static-ads-compose/SKILL.md). Images in order: the product photo first, then the parent's raw render without the logo ("Image 2 is our approved ad: keep its scene exactly; change only the words in to …"). Then gooseworks:ads_render dry_run: true, the quote as given, the marketer's yes, submit. The picture may shift slightly. The layer split (ads_creative_layerize) is not used: it returns no price before it charges.
3. Check each variant: Pass A and B of the make-static-ads-claims-extract skill (../make-static-ads-claims-extract/SKILL.md); then the make-static-ads-render-review skill (../make-static-ads-render-review/SKILL.md): the logo placed again, the judge with rubric checks 2, 8, 11, 15 and 23, you with 1 and 12 (its step 3), one retry inside the yes.
4. Hand over each variant under its parent ad: the image, its text, its font. Suggest running them as text options inside one flexible ad, not as separate concepts.

Done: each variant is rendered, judged and filed under its parent with its text and font.