make-static-ads-claims-extract

claims-extract

Every factual line in an ad is a usable fact or is cut (../make-static-ads/references/claims-and-policy.md §2, which applies the claims-gate skill). This atom is the static-ad extract step.

Reads: the copy (the make-static-ads-ad-copy skill); each ad's finished prompt (the make-static-ads-compose skill) for Pass A, or its renders for Pass B; the claims contract loaded at Step 1 (../claims-gate/SKILL.md §1); ../make-static-ads/references/claims-and-policy.md §1–2 (what counts, trigger words, the four doors, offers); the product record and real label text. Writes: per ad, the span list with a verdict per span; the per-ad result and the cut list (hand-off and batch file).

1. Pass A — extract from each ad before any quote: primary texts, link headline, description, CTA, destination; from the prompt, every on-image word it asks the model to draw (headline, support line, badge, sticker, quote) and what its scene implies (before/after pairs, glow "results", lab coats, seals, a picture that says the product replaces other products); offer terms.
2. Pass B — what the model drew: read the render (by eye, or its automatic read) for words it added or changed, invented "#1", stars, seals, laurels, prices, a badge carried over from a reference, dropped qualifiers and garbled text.
3. Verdict per span by the usable-fact rules (claims-and-policy.md §2): keep it as recorded, keep it only as a quoted and attributed line, or cut it with what would confirm it. Use the trigger words there to spot spans; a shortened, merged or reworded claim is a new claim (rewording: ../claims-gate/SKILL.md §1.7).
4. A cut on-image line → rewrite that ad's copy and prompt (the make-static-ads-compose skill (../make-static-ads-compose/SKILL.md)) around usable facts only; the cut words never appear in the new prompt. A scene that implies the cut claim changes too. Then run Pass A again. A cut copy line → ad-copy rewrites it.
5. Offers, prices, stock: as ../make-static-ads/references/claims-and-policy.md §2 says. A translated ad is a new ad for this check.
6. A claim the marketer confirms in this chat counts only as the claims-gate skill's sign-off records it (../claims-gate/SKILL.md §4).

Result per ad in plain words for chat ("safe to say", "cut 'never oily' — nothing on file confirms it; a test or your own confirmation would"); the spans, statuses and cut list in the batch file.

Done: every span has keep, quote or cut; no cut words remain in any prompt or copy.