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analyze-performance-intake

Data & analytics

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Updated 10-27 11:26

About this skill

Intake, hygiene and coverage (atom)

Load: ../analyze-performance/references/measurement-contract.md.

Inputs: the measurement contract (company type, referee, channel roster); tool reads (meta_read performance, social_analytics_get, ads_creative_read, video_read, campaign_read); the marketer's connectors / exports / screenshots / pastes from the one input message.

Do:

  1. Start from the minimum useful read (contract §4) and tick the rest against the roster; big pasted exports are totalled in code when a code tool exists; with none, never totalled by eye — ask for the summary report and mark the referee not measured until it arrives (contract §4); never echoed. Then: what arrived, what didn't ("not checked this week" — no mid-run asks).
  2. Hygiene: strip test, wholesale, staff orders and subscription renewals from new revenue; net refunds; align timezone and currency; note discount depth.
  3. Maturity: compare this week as first reported with last week as first reported; show last week restated separately. Exports are the week's source; meta_read identifies Goose ads and cross-checks — de-duplicate by ad id. 3b. Save the input summary to reports/performance/inputs/<YYYY-MM-DD>.md for run-paid-campaigns to reuse.
  4. Coverage line: per channel — truth / claimed / not measured / not used; share of Meta spend seen in detail.
  5. The type's referee missing (or no total spend) → claims-only mode (labels, no MER, calls capped at first look, first-line notice).

Output: a clean dataset per channel with labels, the coverage line, and the list of asks for next week.