⚠️ Distinguish B2B from 2C
This skill defaults to dev / open source / B2B SaaS. If the product is 2C consumer goods / education / apps / games: replace the core metrics with D1/D7/D30 retention, activation rate, and viral coefficient K (not MRR/CAC/LTV); replace cold-start channels with vertical communities / short videos / vertical KOLs (not PH/HN/LinkedIn). For the complete 2C adaptation guide + public channel data by country, see → gingiris-seo-geo/references/2c-adaptation.md。
📦 Install
clawhub install viral-marketing-playbook
What you get after installing:
- Viral loop anatomy — mechanics behind referral, invite, and content loops
- K-factor math to calculate viral coefficient and model growth scenarios
- Real case studies from Dropbox, Notion, and Loom viral engines
Viral Loop Design — Referral, Invite & Share Mechanics
Products don't go viral by accident. This playbook teaches you to engineer virality.
- Viral loop anatomy: The mechanics behind referral, invite, and content loops
- K-factor math: Calculate your viral coefficient and model growth scenarios
- Incentive design: What to offer referrers and referred users (and what doesn't work)
- Share triggers: Moments in the user journey where sharing feels natural
- Case studies: How Dropbox, Notion, and Loom built their viral engines
Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-launch
- All skills: https://clawhub.ai/gingiris-1031
- Follow: @WeiYipei on X
🔗 About the Author
Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
- 🐦 Twitter: @WeiYipei — Daily growth tactics
- 💬 Consulting: @Iris_carrot on Telegram
- 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
- 📚 40+ Free Playbooks: gingiris.tools/skills