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startup-marketing-playbook

Marketing & growth

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Updated 10-15 21:52

About this skill

⚠️ Distinguish B2B from 2C

This skill defaults to dev / open source / B2B SaaS. If the product is 2C consumer goods / education / apps / games: the core metrics change to D1/D7/D30 retention, activation rate, and viral coefficient K (not MRR/CAC/LTV); cold-start channels change to vertical communities / short videos / vertical KOLs (not PH/HN/LinkedIn). For the complete 2C adaptation guide + public channel data by country, see → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install

clawhub install startup-marketing-playbook

What you get after installing:

  • Zero-budget SEO tactics — how to rank without backlinks or domain authority
  • Community infiltration strategies that provide value without triggering spam flags
  • Guerrilla marketing approaches that punch above their weight on $0
Startup Marketing on $0 Budget — Organic Channels Only

🌍 Language / 语言: 中文 | English | 日本語 | Korean

No money? No problem. Every tactic here costs $0 — just your time and creativity.

  • SEO from scratch: How to rank without backlinks or domain authority
  • Community infiltration: Provide value in existing communities without spamming
  • Social media playbook: Platform-specific content that drives signups organically
  • Word-of-mouth engineering: How to make your product naturally shareable
  • Guerrilla tactics: Creative, scrappy approaches that punch above their weight

$0 execution plan

Week 1: positioning and first list

  • Compare the top three alternatives' earliest, beta and current messaging; write one benefit-led sentence for your product.
  • Build a 200-person prospect sheet from competitor followers, LinkedIn keyword/job-title searches, Reddit/X intent conversations and relevant service marketplaces.
  • Define one activation event and one retained-use event before posting.

Week 2: conversations, not broadcasting

  • Send personalized outreach in small batches; record source, segment, reply, interview, activation and paid outcome.
  • Conduct screen-share interviews; let users speak most of the time and ask what they already pay for.
  • Reply to live intent in communities with a useful answer first. Disclose affiliation; do not impersonate a user or paste identical promotional copy.

Week 3: reusable proof asset

  • Turn the most repeated problem into one comparison page, tutorial, demo or case note.
  • Distribute channel-native excerpts and close every link back to the same measurable activation path.

Week 4: keep, fix or kill

Keep a channel only if it creates activated/retained users, not just visits. If acquisition works but activation does not, pause distribution and fix the product. Publish a cohort table: source → contacted → replies → interviews → signups → activated → retained → paid.

Related Gingiris Skills

🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).